Email marketing has become one of the most important communication and commercial promotion channels available to those who want to reach their customers quickly.

A good email marketing software ensures that your emails don’t end up in spam, boosts open and click-through rates, and increases conversion rates. It can help you design exceptional campaigns that convert visitors to customers, thus boosting your sales.

But, with so many platforms available, how do you know which is best for you?

We are an email marketing agency that have clients in ecommerce, classified ads and dating niches. We Send 10s of thousands of emails per day and we have tested all major email marketing platforms. Apart from that we have made a pricing calculator where you can find cheapest option entering your subscribers and emails that you are going to send per month.

Best email marketing software:

Email Content and Design:

  1. Subject lines
  2. Call to action (CTA)
  3. Email templates
  4. Personalized content
  5. Responsive design
  6. Newsletter
  7. Welcome emails
  8. Abandoned cart emails

Campaign Management and Strategy:

  1. Email campaigns
  2. Drip campaigns
  3. Email marketing strategy
  4. Customer journey
  5. Email scheduling
  6. Target audience
  7. Email frequency
  8. List hygiene

Analytics and Performance Metrics:

  1. Open rate
  2. Click-through rate (CTR)
  3. Conversion rate
  4. Email analytics
  5. Email tracking
  6. Email metrics
  7. Email bounce rate
  8. Email marketing ROI

Audience and Segmentation:

  1. Segmentation
  2. Subscriber list
  3. Personalization
  4. Behavioral targeting
  5. Email segmentation
  6. Subscriber engagement
  7. Customer retention

Legal Compliance and Best Practices:

  1. GDPR compliance
  2. CAN-SPAM compliance
  3. Spam filters
  4. Email deliverability
  5. Sender reputation

Technical Aspects and Integration:

  1. A/B testing
  2. Automation
  3. Mobile optimization
  4. Social media integration
  5. Email verification
  6. Email design
  7. Email marketing software
  8. Landing pages

Subscription Management:

  1. Opt-in
  2. Unsubscribe
  3. Email lists
  4. Retargeting

👇Here’s why Email Marketing is so Important!👇

E-mail marketing revenue worldwide from 2020 to 2027
Source: Statista