To measure the success of your email marketing campaign, there are several metrics that you can track:
- Open rate: This is the percentage of subscribers who opened your email. A higher open rate indicates that your subject line and sender name are effective in grabbing the recipient’s attention.
- Click-through rate (CTR): This is the percentage of subscribers who clicked on a link within your email. A higher CTR indicates that your email content and calls-to-action (CTAs) are effective in engaging your subscribers.
- Conversion rate: This is the percentage of subscribers who completed a desired action, such as making a purchase or filling out a form. A higher conversion rate indicates that your email content and CTAs are effective in driving desired actions.
- Bounce rate: This is the percentage of emails that were undeliverable, either due to an invalid email address or other delivery issues. A high bounce rate can indicate issues with your email list quality or email deliverability.
- Unsubscribe rate: This is the percentage of subscribers who unsubscribe from your email list after receiving your email. A high unsubscribe rate may indicate that your email content or frequency is not meeting the expectations of your subscribers.
- Revenue generated: This is the total amount of revenue generated from your email campaign, which can help you determine the ROI of your email marketing efforts.