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Omnisend review – best for ecommerce

Omnisend is a powerful all-in-one marketing automation platform designed for ecommerce businesses. It offers a range of features to help businesses communicate with customers through various channels such as email, SMS, push notifications, and social media. Here’s my review of Omnisend:


Omnisend’s pricing is based on the number of subscribers in your account. The plans start at $16 per month for up to 500 subscribers, and go up to $2,000 per month for up to 500,000 subscribers. Omnisend also offers a free plan that includes basic features for up to 15,000 emails per month.

Key Features: Omnisend offers a range of features designed specifically for ecommerce businesses, including:

  1. Email Marketing: Create beautiful, mobile-friendly email campaigns with drag-and-drop builder, and send personalized messages to your customers.
  2. Automation Workflows: Create automation workflows that trigger messages based on customer behavior, such as abandoned cart reminders or product recommendations.
  3. SMS Marketing: Reach customers directly on their phones with SMS marketing campaigns and automated messages.
  4. Push Notifications: Send push notifications to customers who have opted in to receive them, reminding them of sales or new products.
  5. Signup Forms: Easily create custom signup forms to collect email addresses and other customer data.
  6. Reporting and Analytics: Track the performance of your campaigns and automate reports to keep you informed.

Best For

Omnisend is best suited for ecommerce businesses that want to automate their marketing efforts across multiple channels. Its features are designed to help businesses increase sales, reduce cart abandonment, and improve customer engagement.


  1. Klaviyo: Another popular marketing automation platform for ecommerce businesses.
  2. Mailchimp: Offers email marketing, automation, and other marketing tools for businesses of all sizes.
  3. Drip: A marketing automation platform designed specifically for ecommerce businesses.
  4. ActiveCampaign: Offers a range of marketing automation and CRM features for businesses of all sizes.

Overall, Omnisend is a great choice for ecommerce businesses looking for an all-in-one marketing automation platform that can help them reach customers across multiple channels. Its pricing is reasonable, and its features are designed specifically for ecommerce businesses. However, it’s always a good idea to compare different options before making a final decision.