Aweber’s autoresponder feature provides a simple and intuitive interface for setting up email campaigns. With just a few clicks, you can create automated sequences that are triggered by specific actions or events. Whether you want to welcome new subscribers, follow up on purchases, or send out targeted promotions, Aweber makes it effortless to design and deploy your email sequences.
Behavior-Based Triggers and Actions:
Aweber’s autoresponder feature goes beyond simple time-based triggers and allows you to set up behavior-based triggers and actions. You can define specific triggers based on subscriber actions such as link clicks, purchases, or form submissions. This level of granularity ensures that your subscribers receive highly relevant and personalized content, leading to better engagement and conversion rates.
Segmentation and Personalization:
Personalization is key to effective email marketing, and Aweber’s autoresponder feature makes it easy to deliver targeted messages. The platform enables you to segment your subscriber list based on various criteria, such as demographics, interests, and past interactions. By tailoring your emails to specific segments, you can provide content that resonates with each group, increasing the likelihood of conversions. Aweber’s autoresponder feature ensures that your emails are not only automated but also highly personalized.
Beehiiv is designed to help creators manage their newsletters without needing any other tool/solution. It is the number one alternative for Substack and number two for Convertkit.
Though Beehiiv is comparatively new in the newsletter solutions market but has been getting so much attention, it is known for the remarkable results it brings because of its quality features such as Magic Links, Monetization, and Referral program.
Beehiiv was created and launched by industry experts — the same team that built and scaled the Morning Brew.
Morning Brew is famous for its top-class newsletter in the email newsletter niche. It has 4 million subscribers and has generated about $50 million in sales.
The founder of Beehiiv, Tyler Denk, was a part of the Morning Brew growth team. This is why the minimum expectation of creators from Beehiiv is the availability of all important features.
The features of Beehiiv include
Website customization with SEO-optimized web hosting
Campaign and subscriber analytics with Google Analytics integration
Recurring subscription revenue
Audience segmentation, and
Beehiiv has a simple and fair pricing structure. Though the pricing structure is not dependent on the number of subscribers, each plan comes with a limit.
Launch – Free Forever
The free forever plan is suitable for up to 2500 subscribers. It is recommended for any content creator who is just getting started.
The features in the free plan include
Content management system
Unlimited sending and much more
*All of your content created on the free plan will have Beehiiv branding in it.
Grow – $49 per Month
The Grow plan is designed for people who are rapidly growing their email lists. It is suitable for newsletters with up to 10,000 subscribers.
The Grow plan includes all features in the Launch, plus
Unlimited audience polls
Subscribers forms, and much more
Scale – $99 per Month
The Scale plan is designed for top email newsletters. This plan comes with access to all features of Beehiiv.
The Scale plan comes with everything in Grow, plus
Beehiiv has gathered all content creation-related features under the writing suite option.
Posts are where you create content for website and email alike. Here you can write a blog post to publish on your website, and with some advanced settings, you can instantly set it off for your email subscribers.
The interface of the post editor is clean. You can set the title and the subtitle with a displayed date for the email.
The configuration menu is pinned to the bottom of the setting menu. You can select the following options; preview, send a test, save the template, and schedule.
At the top, you can find options for SEO, website settings, email settings, post settings, and delivery.
When you hit a new line in the post editor, you will have quick access to all features of the editor. You can navigate these features with arrow keys and shortcuts.
You can use all of the options available in the editor. You can embed links, TikTok videos, Instagram content, Twitter posts/threads, and YouTube content within a few clicks.
A quick inline editing suite is also available. You can highlight text and access the inline editor. It comes with the following options.
You can add rich media such as buttons, images, emojis, code snippets, etc.
Your newsletter must be catering to a unique set of audience segments within a niche. Email Basts is a feature designed to help you engage with a particular segment using personalized content.
After all, your subscribers won’t be interested in the same topics — and they must have a unique area of interest.
Beehiiv lets you aggregate your audience based on different parameters. These parameters can be
Engagement: it is further classified as open rates, click-through rates, recent activity, etc.
Attributes: this includes email type, attribution source, signup date, etc.
Posts: it includes statuses like received, opened, clicked, etc.
And many other parameters with further categories.
The possible use of this feature includes (but is not limited to),
Sending a personalized re-engagement campaign to subscribers before churning them
Nurturing existing readers to a relevant offer
Engaging with new subscribers who signed up for a webinar or event
A great way to organize your content is by using content tags. You can create unique tags to help you and your audience navigate through different content topics in detail.
For example, you have a blog about email marketing, discussing sub-topics like ‘growing your list,’ ‘email marketing,’ and ‘tools.’
Each sub-topics can be a category, and you can aggregate your posts.
In the future, Beehiiv will launch a feature where your audience can visit your site and search for posts using content tags. This ensures clean navigation and classification of content on your website.
Email newsletters with a subscription fee have a small segment of content you can read for free. However, after a limit, subscribers will need to upgrade to keep reading.
Paying subscribers with an active subscription will be able to read all content below the paywall.
Beehiiv has a paywall block you can add to your newsletter. This is another way of earning money from your newsletter.
In email marketing, automation is a great way to save time. Automation lets you set multi-step email journeys based on different triggers on autopilot.
A trigger can be any action that your subscribers might take. It could be signing up for your newsletter or upgrading your premium offer.
Based on these triggers, you can automate the email sequence that will meet the specific needs of a subscriber.
With Beehiiv automation builder, you can simply
Select a Trigger
Add a step
Choose a time delay
Create your email
Rinse & repeat
With this, you can automate welcome series, upgrade series, content series, etc.
Referral Program & Recommendations
Reaching new audiences to sign up for your email is the conventional way to build an email list.
Now, newsletters looking to scale their audience leverage the referral program and recommendations.
With the referral program feature, your existing subscribers can refer to your newsletters in their circle and earn points. This way, your efforts to reach a new audience can be significantly reduced.
The reward program feature has all the essential features. Plus, it comes with multi-layered fraud detection to ensure the referred emails are legit.
The recommendation feature lets you recommend relevant content and newsletters to your audience. With this, you can easily recommend trending newsletters to your audience.
From the main recommendation dashboard, you can see the publications you are recommending and the publications recommending you.
A unique link that automatically subscribes your visitor to the newsletter with just a single click.
You can add this unique link to your content. Whenever someone clicks on the hyperlink, they will be subscribed to your list without providing their email address.
Beehiiv’s Magic link feature is compatible with various email marketing platforms, including
Mailchimp and many others
Monetize Your Newsletter – Early Access
Beehiiv offers a monetization feature for its creators. It is inspired by Morning Brew’s advertising capabilities, reportedly generating $46 million in revenue in 2021.
With Beehiiv’s ad network, you can feature premium logos and ads from the world’s top companies through a seamless process.
You need to apply to have early access to the Beehiiv ad network. To get access, you need to have
At least 1,000 subscribers
Must be an active sender
Once your application is accepted, you will receive ad placement from premium sponsors vetted by the Beehiiv team. From the available options, you can accept whichever you’d like.
Each ad placement clearly outlines the revenue structure you can review before accepting it. You can receive payments a few weeks after running the ads in your newsletter.
In Beehiiv, you can import the list of subscribers or add them manually without a complicated process. Here are the details of other features.
From the Audience menu, click the Subscribers option to see the list of emails subscribed to your newsletter.
Here you will find the quick detail window for each email, such as subscribed on the date, acquisition source, and status.
The acquisition source helps you keep a track of the source your subscribers are coming from. With that in mind, you can better predict the marketing strategy to nurture and convert them.
You can break down your audience into different segments based on what your audience is interested in. Segments are usually created for audiences of unique interest.
You can create different segments for different subscribers. Some subscribers can be in more than two segments based on their shared parameters.
You can also apply conditions for attribute, action, and measure to create unique segments.
Survey Forms & Polls
Beehiiv has survey forms and polls that you can add to your email newsletter. Polls and survey forms are good for collecting feedback and insights from readers.
With easy insight collection, you’d better understand your audience’s preferences. Adding polls and surveys directly to your content unlocks a new way to engage with your audience.
Once you have gathered data, you can seamlessly export and share the quantitative and qualitative data in just a few clicks.
Beehiiv has a custom fields option to store your audience’s metadata, create customized posts, and much more.
Depending on the data type, you can create individual fields you’d like your subscribers to inherit. A few examples of custom fields are
You can include a custom field while important an email list. You can choose from an existing field or create new ones on the go.
Customized Subscribe Forms
Beehiiv lets you create customized subscription forms. You can access the form editor when you hit the ‘create new form’ button.
Here you can add all details, including the name, header, description, button text, and input placeholder.
You can customize the typography of the header, body fonts, and buttons. You can also decide what happens when a visitor subscribes via your form.
Analyze Newsletter Performance
Beehiiv has a 3D subscriber analytics toolkit. It gives you detailed data on subscribers’ activity and behavior. You can optimize your marketing campaigns for better growth and retention with those details.
All these details are presented in an intuitive dashboard where you can access each metric easily.
The analytics report will have details of your top-performing posts, most clicked links, and many other metrics. With that, it becomes possible to track the performance of your ongoing ad campaign.
You can import first 100 contacts without restrictions. If you want to inport more You need to do Stripe verification – it will instantly raise your import limit to 10,000.
Alternatively you can contact support to verify your identity. With this method you have to wait 48 – 72 hours for your verification to complete and before raise your import limit.
Behiiv vs ConvertKit
ConvertKit is another modern newsletter platform managed by industry experts. The tool has almost all the features like automation, email templates, broadcast, and email sequences.
All these amazing features are enough for a creator to start and grow a brand with email marketing.
However, ConvertKit is taking the lead with Creator’s Profile if I compare the features. But on the same line, Beehiiv is keeping an extra point with newsletter monetization and a custom website.
In pricing, my vote is for Beehiiv, as Beehiiv’s free plan caters to 2500 subscribers. It has all the essential features that a creator-friendly newsletter platform should have.
On the other hand, ConvertKit’s free forever plan caters to only 1000 subscribers. Though it is fairly enough, Beehiiv is taking the lead.
The paid plans of ConvertKit start from $29 and are suitable for 1000 subscribers. Beehiiv paid plan starts from $49 and caters to 10,000 subscribers. Read the full ConvertKit review here.
Substack is an email newsletter platform specially designed for content creators and a home for quality content creators. It lets creators set up a blog and newsletter without needing any technical knowledge.
Getting started on Substack is free. You can cater to a huge audience without paying a fee. However, when you turn on the subscription, the platform will keep the 10% cut of revenues for operating costs. So if you plan to monetize your newsletter with subscription – Beehiiv is a better option.
Your content and subscribers built on Substack are yours. If at any point you want to switch to a different email service provider, you can easily import and export contacts in an instant.
Plus, both tools let you have a website to help you grow your audience, but the custom domain is only available in premium subscriptions.
So, if you want to have things easy and want to focus on content creation, Substack will be a good option for you. If you want to have complete control over everything, Beehiiv will be a good option for you.
Beehiiv Review Summary
Beehiiv is an advanced tool for email marketers. You can engage with a huge email list, save content for eternity on your website, and improve your content’s ranking with SEO.
Though there are many Beehiiv alternatives, if you want a cost-effective top-class tool created by experts in email marketing, try Beehiiv.
EmailOctopus has an email list approval process that ensures great service quality and delivery rate.
Many marketers still purchase email lists, which is illegal and affects the email provider’s service. This is why EmailOctopus takes time, usually one business day, to check the email list carefully.
If you are getting started, you can use a landing page and form to start building an email list.
Various templates are available to help you design your first email. All of them are customizable and easy to use.
Once you have sent an email, you can check analytics details like open rate, engagement, subscribers, and unsubscribers number.
You can use filters and tags to keep your list organized or create segments based on their interests and status in the customer journey.
Plus, you can set all your important campaigns on autopilot. The automated workflow lets you set multiple automated campaigns, which will be delivered to your subscribers after a set timeframe.
Everything in EmailOctopus is easy and quick. You won’t find any confusion in any of your tasks.
The pricing plan of EmailOctopus is quite simple. There are two plans, including a free plan.
Pro (starting from $8 per month)
EmailOctopus has a free plan to engage with 2,500 subscribers and send 10,000 emailsmonthly.
The Starter plan is free of cost and comes with the following features.
EmailOctopus branding on emails
Reports available for 30 days
Create up to 3 landing pages and forms
Access for one user
Try EmailOctopus risk-free.
Pro (starting from $8 per month)
The Pro plan of EmailOctopus gives you access to all features. Pricing of the Pro plan depends on the total number of subscribers. The number of emails you can send monthly will also depend on the number of subscribers.
The number of subscribers starts from 500 for $8 per month and can be as many as 500,000 subscribers for $1010 per month. For 500,000+ subscribers, you’d need to contact customer service for a quote.
A better understanding of why people are subscribing to your list is important for high customer engagement.
This is why it is helpful to customize your list into different segments. It ensures a high level of personalization and connection with your audience.
In EmailOctopus, you can create different lists. For example, if you are running multiple niche-based businesses, you can create separate lists for different topics catering to different audiences.
Segments & Tags
Within a list, you can organize contacts with different tags and segments.
For example, you have a content marketing newsletter. Among many of its aspects, two are” copywriting and SEO.
Let’s say some of your audience is highly interested in copywriting-related topics, and stats show that they are more likely to engage and make a transaction in SEO-related content.
If you go the extra mile and keep a record of what your audience is most interested in, you will form a deep connection.
Segments and tags are designed to help you with this.
With segments, you can categorize lists with sub-niches your audience is most interested in. You can further classify those sub-niches with tags to make more specific sets.
Double opt-ins help you ensure that all of your subscribers want to keep receiving emails from you.
When subscribers reassure their preferences, they have a highly engaging list. Reassuring a subscription makes subscribers more likely to open, click, and stay responsive.
Contacts Import & Export
EmailOctopus lets you easily import and export your email list.
So, if you are shifting from any other email service provider, you can import your list from a CSV file. You can also export your list of subscribers or unsubscribers in a CSV file.
Landing Pages & Forms
EmailOctopus have a stack of solid templates for landing pages and forms. You can have only three landing pages/forms in the free plan.
There are more than 30 pre-design landing page templates. These templates come with complete customization so you can re-design them with your brand’s logo and color.
Here is the list of features included in the landing page option of EmailOctopus,
A block editor for customization with headers, social handles, text, image, and divider option
Options to change the heading color, text color, the width of the page, background image, and font size
Custom page URL, SEO, and analytics options to help in better rankings
There are four different styles of forms in EmailOctopus.
Within each style, there are different pre-made templates. With the preview option, you can select and edit any of the templates and see how it looks in real time.
EmailOctopus lets you set campaigns with advanced settings. These settings help you track open tracking, click tracking, Google Analytics link tracking, and personalized ‘to’ fields.
These are the emails you set on autopilot. You can personalize each campaign for a specific audience from a specific list.
EmailOctopus lets you select the list and segment to which you want to send the emails. The subject line of emails supports the merge text feature with information such as estimated time to read.
To write email content, you will be presented with templates to choose from.
Once done, you need to set the delivery time and other settings, and your campaign is ready to go.
The Automation feature of EmailOctopus helps you save time by automating your marketing campaigns.
Depending on the expected actions and triggers, you can define a set of actions to run on autopilot. There are multiple triggers available to help you start with the automation settings. For example,
Contact added to the list: this starts automation when a contact is added to the list
Contact field updated: if any of your email subscribers update their contact details
Contact tag added: when you add a tag for a contact
Manually via another automation: strat automation is manually triggered by an action of another automation
Manually via the API: set an API trigger to start automation manually
But the automation feature of EmailOctopus is not available on the free plan. You need to subscribe to a paid plan to use it.
Email Octopus does not have transactional emails
EmailOctopus has 30+ email templates to help you get started. These are professionally designed templates with eye-catching designs and balanced color combinations.
You can easily send or manage an email campaign. Based on your requirements, you can amend designs and make adjustments.
Or else you can create your template using a drag-and-drop editor. If you already have a template that you want to use, you can import it into your EmailOctopus account.
EmailOctopus gives you access to extensive data on marketing campaigns in your report. It includes information and metrics about the actions performed by your subscribers, including
Clicks on links shared in the email
Number of unsubscribes
Did not open
Did not click
These details will be presented in graphs to help you interpret and share this data with insights. You can find these in the reports section, where it might take an hour to generate your report.
Integrations & Developer API
Besides all of the result-driven features, EmailOctopus enables you to integrate all of your favorite apps within a dashboard.
You can integrate any marketing tool, including
And many more.
Not just that, if you want to create something new out of your EmailOctopus account, you can create API keys. With EmailOctopus Developer API, you can permit an application or website to interact with your account.
What is EmailOctopus Connect?
EmailOctopus Connect is the original product launched by the company back in 2015. This is an email marketing service designed to accommodate the needs of techy-email marketers using Amazon Simple Email Service (SES) because of its cheap rates.
Amazon SES is a service designed for bulk email marketing and transactional emails. But Amazon SES has only a few or limited features to accommodate the updated needs.
With EmailOctopus Connect, you can connect your Amazon SES account and send emails at the same low cost. But you can use the advanced stack of features offered by EmailOctopus.
Amazon SES doesn’t charge you anything for the first 62,000 emails a month. For the additional 1,000 emails you send, you will have to pay a fee of $0.10, which is too low.
So, if you are using EmailOctopus Connect, you will pay for the number of subscribers. There’s no limit on the number of emails you send each month.
The free starter plan covers your 2,500 subscribers. This means you can send 62,000 emails to your 2,500 subscribers each month without paying any fee (but if you exceed 62,000 emails, you will be charged $0.10 for 1,000 emails per month).
The paid plan starts from $20 per month for up to 5000 subscribers. If you stay within the limit of Amazon SES, which is 62,000 emails a month, you won’t be charged anything. But you will have to pay an extra fee if exceeding the limit of the number of emails.
Beehiiv and EmailOctopus both are known as creators’ friendly newsletter platforms. Both are the one-stop solution with access to all features you need.
Comparing the ease of use, both tools are good and lack nothing. But I personally like the interface of Beehiiv.
Beehiiv lets you offer a newsletter referral program to grow your audience. EmailOctopus doesn’t have an in-house solution for it. Instead, it offers integrations.
Beehiiv also lets you monetize your newsletter and make money from it. But in EmailOctopus, there’s no option like that.
Another factor is pricing. Beehiiv’s free plan lets you engage with 2,500 subscribers with an unlimited newsletter. EmailOctopus also lets you cater to 2,500 subscribers but comes with a limited number of emails, 10,000 emails per month.
So, if you are confused about these two tools, my vote will be for Beehiiv — a much better option with better features and interface.
Read my Beehiiv Review for more details.
GetResponse vs EmailOctopus
GetResponse is an all-in-one email marketing service provider. It has a list of features to help you grow in email marketing.
When comparing GetResponse and EmailOctopus, GetResponse is taking the lead with the website builder, chat options, eCommerce solution, Webinar hosting, and sales funnels.
EmailOctopus has a compact list of features to help you with email marketing. There are no in-house features for webinars, customer chat, websites, and others.
However, the developer API access and integrations let you do everything. You’d need the account of other tools and connect them with EmailOctopus. But for many of us, it is daunting and expensive too.
The free plan of GetResponse caters to 500 contacts with a limit of 2,500 newsletters per month. On the other hand, EmailOctopus has a limit of 2,500 subscribers with 10,000 newsletters.
I’d say if you are getting started to grow gradually while keeping things simple, EmailOctopus would be a better option because of its easy features.
GetResponse is suitable for marketers with dynamic needs.
Creating a strong bond with your connection is easier with email marketing. But your reputation depends on the service you use.
EmailOctopus is a great newsletter service platform with a good email deliverability score. It is taking the additional step of checking email lists to ensure quality service.
It is a cost-effective tool that lets you serve many subscribers in the free plan.
Mailjet is an email delivery and marketing automation platform that enables businesses to send marketing and transactional emails as well as track email performance. Here’s my review of Mailjet based on its pricing, pros, and cons, what it’s best for, and its alternatives.
Mailjet offers a variety of pricing plans based on the number of emails sent per month and the features you need. Their plans start at $15/month for up to 15,000 emails and go up to $425/month for up to 500,000 emails. They also offer a pay-as-you-go option for users who need to send a large volume of emails occasionally. Compare pricing with other providers
Easy to use: Mailjet has a simple setup process and an easy-to-use interface that even beginners can navigate.
Personalization: Mailjet allows you to personalize your emails based on customer behavior, interests, and preferences.
Deliverability: Mailjet ensures high deliverability rates with its powerful email delivery infrastructure and anti-spam measures.
Integrations: Mailjet integrates easily with popular email platforms like Gmail, Yahoo, and Outlook.
Limited customization: Mailjet offers limited customization options, which may not be suitable for businesses that require more branding and personalization.
Limited analytics: Mailjet provides basic analytics like email opens and clicks, but it doesn’t offer in-depth data analysis.
Limited automation features: Mailjet’s automation features are not as advanced as some other email marketing platforms.
Uploading new contacts manually sometimes takes long time.
Best for… and alternatives
Mailjet is best for that need a reliable and affordable email delivery service. It’s ideal for businesses that send a high volume of transactional emails, such as password resets, order confirmations, and receipts. We would put the Mailjet between SMTP2GO (for delivery service) and OctopusMail – where marketing manager can create and send the campaign quit easily.
Flexible Architecture: Mailet provides a flexible architecture that allows developers to build complex email processing workflows using a set of reusable components called “mailets”.
Easy Integration: Mailet is designed to be easily integrated with other Java-based applications and frameworks, such as Apache James, Spring, and Camel.
Extensibility: Mailet provides a modular architecture that enables developers to extend and customize the functionality of the framework by implementing their own mailets.
Mail Filtering and Routing: Mailet provides built-in support for filtering and routing incoming email messages based on various criteria, such as sender, recipient, subject, and content.
Email Transformation: Mailet provides tools for transforming and manipulating email messages, including adding and removing headers, changing the content type, and modifying attachments.
Error Handling: Mailet provides a robust error-handling mechanism that enables developers to handle errors and exceptions gracefully, including retrying failed mail deliveries and logging error messages.
Scalability: Mailet is designed to be highly scalable, with support for distributed processing and clustering.
SMTP2GO is best for businesses that need a reliable and secure email delivery service for their applications and services for sending transactional emails, such as password resets, order confirmations, and receipts.
SMTP2GO offers a variety of pricing plans based on the number of emails sent per month. Their plans start at $10/month for up to 10,000 emails and go up to $520/month for up to 1 million emails. They also offer a pay-as-you-go option for users who need to send a large volume of emails occasionally.
Reliability: SMTP2GO guarantees email delivery with its reliable servers and infrastructure.
Easy to use: SMTP2GO has a simple setup process and an easy-to-use interface that even beginner developers can navigate.
Security: SMTP2GO ensures secure email delivery by encrypting emails with SSL/TLS encryption and offering two-factor authentication.
Integration: SMTP2GO integrates easily with popular email platforms like Gmail, Yahoo, and Outlook.
It is not suitable for businesses that need a user-friendly interface, as it requires some technical knowledge.
Limited customization: SMTP2GO offers limited customization options, which may not be suitable for businesses that require more branding and personalization.
Limited analytics: SMTP2GO provides basic analytics like email opens and clicks butdoesn’t offer in-depth data analysis.
Easy integration: SMTP2GO can be easily integrated with various email clients, applications, and platforms, including Outlook, Gmail, WordPress, and more.
Reporting: SMTP2GO provides detailed reporting and analytics, including open email rates, click-through rates, bounce rates, and more.
Email authentication: SMTP2GO supports various email authentication methods, such as SPF, DKIM, and DMARC, to ensure that emails are sent securely and are less likely to be marked as spam.
Dedicated IPs: SMTP2GO offers dedicated IP addresses to businesses that send large volumes of emails, helping to improve email deliverability and reputation.
Advanced security: SMTP2GO uses advanced security measures, such as TLS encryption and two-factor authentication, to protect email communication and prevent unauthorized access.
Mailjet is an email delivery service that offers advanced features like email validation and basic drag and drop email campaign creation.
AWeber, founded in 1998 by Tom Kulzer, is among today’s pioneer email marketing tools. The tool was initially designed to help small businesses grow by helping them create email marketing campaigns, build a subscriber list, engage with their customers, and track results. AWeber has since grown and boasts over 100,000 users from all over the world. It offers an array of excellent features for advanced campaigns.
Who Should Consider Using AWeber
AWeber is a tool for entrepreneurs, small businesses, and large enterprises. This tool is perfect for
Inexperienced marketers without prior experience using an email marketing service due to its ease of use. AWeber offers a huge template library to help you get started easily.
Small businesses and business start-ups with a low email marketing budget set as it has affordable plans with all the basic features needed to create great campaigns.
E-commerce stores as it offers exceptional digital marketing solutions plus outstanding customer support, making it easier for your store to make a sale.
AWeber Review: Key Features
Email Campaign Creation
“Create pro-like email campaigns hassle-free.”
AWeber makes it easy to create outstanding campaigns with autoresponders, newsletters, and other emails that perfectly reflect your brand. It gives you various options for designing your marketing emails. This allows you to choose the tool that you are most comfortable with.
To begin with, the tool offers more than 700 fully customizable templates sorted into different categories to help you easily design pro-quality emails. Thus, you don’t need to start from scratch, saving time.
Better still, this tool comes with an artificial intelligence-powered email builder called the Smart Designer. This allows you to create your custom templates from an existing web page. To use the Smart Designer, all you need to do is paste the URL of a web page then the tool will create a range of templates in no time. Once made, you can select a template and customize it to fit your brand.
AWeber gives you three editing options. You can utilize the drag-and-drop editor, a plain text editor, or an HTML editor. The plain text editor allows you to create simple text-only emails. The HTML editor lets you edit the HTML code.
Additionally, AWeber has over 6,000 free image stock libraries for your content, layout, and color schemes. This allows you to enhance your emails with free images and royalty-free photography.
What’s more, AWeber integrates with Canva, a free-to-use design software allowing you to create visual assets for your emails within AWeber. You can upload and change your images with various icons, illustrations, filters, and effects.
How do I create a campaign in AWeber?
To create a campaign in AWeber, follow these steps:
Go to the ‘’Messages’’ tab and click ‘’Drafts’’
On the ‘’Drafts’’ page, click ‘’Create a Message’’ and select the editor you want to use to create your message.
Next, click ‘’Automations’’ and select ‘’Campaigns’’
Click on the ‘’ Create Campaign’’ tab
Click ‘’Select’’ and go to ‘’Blank Campaign’’ to create a new campaign
Go to the ‘’On Subscribe’’ option to begin your campaign
Tap ‘’Tag Applied’’to begin your campaign based on when a tag is applied.
Hosting your list / importing data into AWeber
AWeber allows you to import different file types, including CSV, TSV, XLS, XLSX, and TXT. You also get the option to add individual subscribers manually or copy and paste rows of subscribers to AWeber.
You’ll be required to provide information about the methods to get the data you are importing to prevent spam. Additionally, you may need to wait while AWeber’s anti-spam compliance team reviews your list, particularly if it’s large.
With over 600 templates, AWeber is among the solutions offering the largest email and newsletter templates. Finding the right template for your business is thus easy with this platform with a little bit of tweaking. Some templates are unavailable in the free plan; thus, you may need to upgrade to the paid plan to access the full suite.
While there is a wide range to choose from, AWeber’s templates come with some drawbacks, as a number of them are outdated in appearance.
AWeber also allows you to use its Smart Designer tool to create a template that suits your brand if you don’t want to utilize its pre-made templates.
Responsive email designs
In this era of smartphones and templates, having a solution available for all devices is crucial. This is one area where AWeber shines. AWeber’s email templates are responsive, meaning they adapt themselves to the screen size of the device used to view them.
You can quickly and easily get a preview of your email’s mobile version within AWeber. All you need to do is toggle the ‘’mobile preview’’ switch and click the preview button to see how your e-newsletter will appear on a smartphone.
Using web fonts in AWeber templates
Many email marketing platforms limit users to somewhat boring, safe fonts. AWeber allows you to add life to your emails by using web fonts that are more attractive than regular fonts.
You can choose from the 11 web fonts this solution offers, including Open Sans, Arvo, Lato, Roboto, and Noticia Texts.
Web fonts also help you achieve a greater brand coherence between your website and e-newsletter.
RSS to email templates
AWeber can use the RSS feed from your website to create e-newsletters that are distributed in accordance with a predetermined schedule. This is made possible through the Blog Broadcasts feature that the solution comes with. This helps you save a ton of time. It allows you to run your newsletters directly from your website.
Blog broadcasts are particularly useful for bloggers who want their mailing list subscribers to get e-newsletters with links to their most recent content automatically.
AWeber is among the pioneers in autoresponders, having discovered them in 1998. Autoresponders are a set of follow-up emails sent out automatically in response to user action or the passage of time. Autoresponders are crucial for email marketing solutions as they help save time and money.
The solution offers several autoresponder campaign templates, including welcome series for new subscribers, a blogger series for sharing blog posts regularly, lead magnate series for free downloads, and a Youtube newsletter for sharing videos. These templates make it easy for you to get started with autoresponders.
Landing page builder
AWeber allows building simple landing pages that can be used in combination with marketing campaigns, thus saving you money on expensive third-party solutions. Landing pages are designed to help you capture data more effectively than traditional forms on regular websites.
What’s more, the solution also allows you to add Google Analytics to your landing pages to help assess the performance of your campaigns.
“AWeber gives you unlimited options.”
AWeber comes with an impressive integration capability with over 750 third-party apps. This allows you to link apps that you already use for marketing. With these apps, you can add and manage contacts from your CRM, connect eCommerce platforms to AWeber, and put forms on your WordPress site without coding.
You can connect AWeber to other cloud-based solutions, including website builders such as Shopify or Wix, landing page builders such as Instapage, and CRM tools like Capsule. Others include:
Lead generation apps like Alter, Ajungo, AidaForm, ArtiBot.ai, Beacon, BookFunnel, and Booklaunch, among others.
Productivity tools like Calendly, Excel, Google Calendar, Google Forms, Google Sheets, and Make (formerly Integormat).
Content management tools include Duda, Digital Access Pass, Ghost, Simvoly, Webflow, and Wix.
Survey apps like Surveybot, Surveypal, SurveyMonkey, Zenloop, and Zonka Feedback
While some apps involve dedicated widgets, others need you to add a code snippet to a website. Better still, you can integrate AWeber with Zapier giving you access to over 4000 apps.
The most notable integration for AWeber is the Canva integration. The tool features built-in integration with a popular graphic design app, Canva. This allows you to access this app directly within the AWeber interface, work on a design, and easily insert it into your e-newsletter.
“Utilize your time for what matters most.”
AWeber has an email automation feature called the AWeber Campaigns that allows you to automatically send an email or series of emails to an individual or several people based on a response to a subscriber’s action or behavior. With this feature, you can use specific user actions such as opens and click-throughs to determine what message should be sent to whom and when.
AWeber has a drag-and-drop campaign builder to help you easily create automated trigger-based emails. You can create your automated campaign and trigger a campaign when a user signs up, or, based on the criteria, you used to tag customers by simply dragging and dropping the option into the workflow.
To get you started with creating automatic campaigns, AWeber provides many templates. These include a welcome series for when a customer joins your list and a blogger series that distributes various but connected information through emails.
One advantage of AWeber’s automation is adding tags to contacts. This makes it easier to maintain and segment your subscriber list. You can connect various email marketing campaigns using tags as well. A campaign may be started by a tag hence adding a tag to one sequence can start a different one.
This tool does not, however, offer advanced automation options. You can’t add if/then conditions. To establish conditions, you’ll need to create new workflows with different triggers based on the logic you want to set up.
How do I create a mailing list in AWeber?
Creating a mailing list with AWeber is a straightforward process. Log in to your AWeber account dashboard and follow these steps to create an email list.
On the top left corner AWeber dashboard, click on ‘’Lists’’ and then ‘’Create New List’’ at the bottom of the dropdown.
On the next page, add your company name and website URL
Click the next step to add a ‘’List Name’’ and ‘’List Description.’’
Next, enter your ‘’From Name’’ and select a ‘’From Address’’.
Set up the confirmation message sent to subscribers when they are added to your mailing list. Specify the language and the subject line for the confirmation message.
Go to ‘’Edit message content’’ to edit your confirmation message
Click ‘’Create List’’ to complete your list setup.
AMP For Email in AWeber
AMP for email is a new technology that AWeber incorporates, giving it an advantage over other email marketing platforms. This enables recipients to perform basic actions like adding a product to a cart or making an appointment without leaving their email program or going to a website.
Additionally, it enables you to include dynamic content such as customer polls, weather updates, real-time poll results, and more in your emails.
The dynamic aspect of AMP emails makes AWeber’s newsletters more compelling. However, you’ll need technical skills to implement the AMP for email functionality. You’ll need some skills in AMP HTML and coding your templates.
AWeber ‘’Magic Links’’
The magic links tool is another standout feature of AWeber. The tool transforms the link you add to an email in the AWeber editor into a preview of the link’s content. This includes images, titles, and descriptions.
The tool eliminates the need for formatting content blocks or uploading photos, helping you save time.
Unlike some email marketing solutions, AWeber lets you choose how to handle the opt-in process. It allows you to choose either the single opt-in or double opt-in method to subscribe to your customers.
The single opt-in method allows users to be subscribed immediately after completing a form. Double opt-in, conversely, is when a user has to click on a link in a confirmation email to complete a subscription.
By giving users an option to choose, AWeber has the edge over its competitors as not all solutions offer this option.
Otherwise referred to as A/B testing, split testing involves sending different versions of your e-newsletters to a portion of your mailing list, evaluating the performance of each, and then distributing the best version to the rest of the list.
AWeber offers flexibility as it allows you to send up to 3 variations of your e-newsletter with the option to mix and match variants. You can test a subject header against another subject header or a sender name against another.
Most solutions do split testing automatically. You only need to create a few different versions of your email( using varied subject lines or content) and send a sample of your data. The solution automatically sends the most effective version to the rest of your mailing list.
AWeber Review: Optimization
AWeber has a campaign optimization feature to help you improve your marketing with access to rich data that identifies what works and doesn’t. This allows you to identify the best send times and content for more clicks and higher sales. You can also increase your website traffic by tracking the emails that get the most clicks.
Better still, the tool allows you to use A/B split testing to learn the concepts, texts, and images that perform best. You can test subject lines, preview text, message content, and even send times to see which email yields the best results.
What’s more, the tool has an email tracking and analytics feature that allows you to track everything from open rates to sales with just a few clicks. With these analytics, you can segment your email list based on open rates, purchases, and others, allowing you to deliver the right content to the right audience. You’ll also be able to create and track emails designed to boost your website’s traffic.
Segmenting data in AWeber
With AWeber, you can create segments based on user activity and the contents of any data field in your database, including emails opened, websites visited, items purchased, links clicked, and many more.
The only downside is that AWeber does not allow you to simultaneously broadcast emails to numerous parts. This can be a problem if you frequently need to mix and match some portions in mailouts.
Pricing. How much does the full version of AWeber cost?
AWeber offers four pricing plans as follows:
Free plan: This plan comes at no cost, allowing you to test the tool before committing. The plan allows a list of up to 500 subscribers, and you can send up to 3000 emails monthly. You also get landing pages, a drag-and-drop builder, web push notifications, and email templates.
Lite plan: This costs $12.50 per month, is billed annually, and allows you to send unlimited emails to one list with unlimited subscribers. This has more features like advanced message analytics and 24/7 support.
Plus plan: The plan costs $20 monthly, billed annually, and allows you to send unlimited emails to unlimited lists and subscribers. It also has all the features in the lite plan, advanced landing page features, sales tracking, low transaction fees, and removing the AWeber branding option.
Unlimited plan: This calls for custom pricing for over 100,000 subscribers and offers personalized account management plus all other features in the other plans.
AWeber customer support
AWeber offers excellent customer service via various channels. It offers 24/7 email and lives chat support to all its customers. You can also call them on their toll-free number, available even for users outside the US.
It also has help options that are easily accessible in the tool’s main menu. Additionally, AWeber has help materials such as knowledge base articles on the company blog. It also has video tutorials to help users better familiarize themselves with all the features.
Better still, there are no hurdles to go through to contact support. All the relevant contact details are easily accessible on the company’s contact page.
AWeber Review: What We Love About It.
These are some of the things that are desirable about AWeber:
Numerous templates: AWeber offers a good range of templates for email newsletters, landing pages, and blog broadcasts to get you started easily.
Flexibility: With this solution, users can choose either single or double opt-in for their subscribers.
Excellent integration capabilities: AWeber integrates with an impressive range of third-party tools and apps. This makes it easy to create a smooth workflow.
AMP for email: This email marketing solution facilitates AMP for email, allowing you to include dynamic content.
Great import functionality: AWeber has good import functionality with the option to import many file types and include the email addresses you’re importing directly to an autoresponder cycle.
Responsive email templates: Aweber’s email templates are responsive, meaning they automatically resize themselves to fit the device they view.
AWeber Review: Drawbacks
While AWeber is a great tool with so much to like, it also has shortcomings. These are some of the tool’s drawbacks.
Basic automation: AWeber’s automation is very basic and has limited options. It lacks advanced automation features like a visual workflow editor and conditions.
Outdated interface: AWeber’s interface is clunky and outdated. Many users report that it does not allow bulk actions. You can only do one thing at a time, making it difficult to create a seamless workflow.
Steep learning curve: Because AWeber’s interface is clunky and outdated, users need time to adapt. The tool has a steep learning curve. You may need a help guide to Install AWeber.
Limited reporting and analytics feature: Although AWeber has reporting and analytics features, these are very basic and have very limited options.
Old-fashioned templates and forms: Though it offers access to an impressive range of templates with over 700 options, some need to be updated and not on-trend.
It’s costly: AWeber is quite pricey compared to other alternatives with more advanced marketing and automation features. This tool lets you pay for your account’s active and inactive email addresses.
Low deliverability score: Ensuring your emails get delivered is crucial in email marketing if you want higher open rates and more clicks. AWeber has not put up a system to help you sort through delivery statistics to spot any issues with delivery. As such, most of its emails end up as spam or lost.
Can I use AWeber for free?
Yes, you can use AWeber for a free monthly plan for up to 500 users. However, you’ll not be able to access some features.
Can I use Gmail with AWeber?
Yes, AWeber integrates perfectly with Gmail as they are both email-based platforms. You can connect AWeber and Gmail to sync data between apps and create powerful automated workflows.
How many lists can I have in Aweber?
With AWeber’s plus plan, you can create unlimited lists at no extra cost. However, you can only have one list with the free plan.
How many emails can you send with AWeber?
You can send 3,000 emails monthly or 100 days with a free AWeber account. With the Pro plan account, you can send unlimited emails.
Can you have more than one AWeber account?
Yes, you can have multiple accounts with AWeber. However, you must switch between the accounts if you use the same email address while working.
AWeber Review: Final Thoughts
AWeber also integrates with many third-party tools hence a good choice if you are already using other apps in your business. This makes it easier to create a seamless workflow. However, something else may work better if you are looking for advanced segmentation and automation features.
One of the most popular email marketing platforms available today is Mailchimp. Since its launch in 2001, Mailchimp has evolved from being just an email marketing tool to an all-in-one marketing and CRM platform. In this blog post, we will review Mailchimp to help you decide if it’s the right choice for your business.
Mailchimp offers a tiered pricing structure, catering to businesses of all sizes:
Free Plan: This plan includes basic email marketing features, 500 contacts, and a monthly sending limit of 1,000 emails. It’s perfect for small businesses or those just starting with email marketing.
Essentials Plan: Starting at $13/month, the Essentials plan increases your contact limit to 5,000 monthly emails and adds features such as A/B testing, custom branding, and 24/7 customer support.
Standard Plan: At $20/month, this plan increases the monthly sending limit to 6,000 and adds advanced segmentation, behavioral targeting, and more automation options.
Premium Plan: For $350/month, the Premium plan offers a 150,000 monthly sending limit, advanced analytics, and priority customer support, catering to large businesses with extensive email marketing needs.
Powerful automation features
Extensive template library and customization options
Comprehensive reporting and analytics tools
Integration with popular third-party apps and services
Free plan available for small businesses
Limited design flexibility in the drag-and-drop editor
Higher-tier plans can become expensive for large contact lists
Customization options for forms and landing pages could be more robust
Features and Functionality
Mailchimp’s core feature remains its robust email marketing capabilities. With a wide array of templates and an intuitive drag-and-drop editor, creating professional and eye-catching emails is a breeze. Mailchimp also offers advanced segmentation options, allowing you to target specific groups of subscribers based on demographics, behavior, or other criteria.
Automation is where Mailchimp truly shines. The platform offers pre-built automation workflows for common marketing tasks such as welcome emails, abandoned cart reminders, and win-back campaigns. You can also create custom workflows to suit your specific business needs. This automation help save time and ensure consistent communication with your audience.
Analytics and Reporting
Mailchimp’s reporting tools allow you to track the performance of your email campaigns in real time. You can easily access open rates, click-through rates, bounce rates, and other metrics that help you make informed decisions about your campaigns. The platform also integrates with Google Analytics, providing a more comprehensive view of your email marketing performance.
CRM and Integrations
Mailchimp’s built-in CRM helps you manage your contacts and track their interactions with your business. You can add custom tags and notes to your contacts, making segmenting and targeting your audience easier. Mailchimp integrates seamlessly with a wide range of third-party apps and services, such as Shopify, WordPress, and Zapier, to further enhance its capabilities.
Landing Pages and Forms
Mailchimp allows you to create visually appealing landing pages and signup forms to grow your subscriber list. You can choose from a variety of templates, customize them to fit your brand, and add your own images and content. The platform also offers tools to help you create pop-up forms, embedded forms, and gated content.
Mailchimp has established itself as a leading email marketing platform thanks to its user-friendly interface, powerful automation, and extensive integration options. The platform’s built-in CRM, analytics, and landing page
Substack is a popular email newsletter platform that provides writers, journalists, and content creators with the tools and resources they need to build and monetize their audiences.
Pricing: Substack is free to use, but the platform takes a 10% cut of any revenue generated by paid subscriptions. This means that if you charge $5/month for your newsletter, Substack will take 50 cents per subscriber per month.
User-friendly interface: Substack has a simple and intuitive interface that makes it easy to create and distribute newsletters.
Monetization options: Substack allows writers to monetize their newsletters through paid subscriptions, sponsorships, and merchandise sales.
Audience building: Substack helps writers build and grow their audience through its discovery features and newsletter archives.
Customization: Substack allows writers to customize their newsletters with their own branding, themes, and design.
Limited functionality: Substack is primarily designed for email newsletters, so it may not be suitable for writers who want to create more complex content like podcasts, videos, or courses.
Limited analytics: Substack provides basic analytics like subscriber numbers and open rates, but it doesn’t offer in-depth data analysis.
Revenue sharing: Substack takes a 10% cut of any revenue generated by paid subscriptions, which may be a deal breaker for some writers.
User-friendly interface: Substack provides a clean, user-friendly interface that makes it easy for writers to create and manage their newsletters.
Customizable templates: Substack offers a variety of customizable newsletter templates, allowing writers to design newsletters that reflect their personal brand and style.
Subscriber management: Substack provides tools to manage and grow a subscriber base, including the ability to import and export subscriber lists and automate subscription management.
Payment processing: Substack enables writers to monetize their newsletters by offering paid subscriptions or accepting donations from their readers. It also provides tools for managing payments and revenue reporting.
Community building: Substack allows writers to build communities around their newsletters by enabling comments, discussion forums, and other interactive features.
Analytics: Substack provides detailed analytics on subscriber growth, engagement, and revenue, allowing writers to track their performance and optimize their content.
Mobile app: Substack has a mobile app that allows writers to manage their newsletters and engage with subscribers on the go.
Substack is Best for…
Substack is best for writers and publishers who want to create and distribute email newsletters to a loyal subscriber base. It’s ideal for writers who want to monetize their content and build a following.
Beehiiv is a newsletter platform designed by email marketing experts. It allows us to do advanced customization, launch a referral program, and offer paid subscriptions for growth.
ConvertKit is an email marketing platform that’s designed for creators and bloggers. It offers more advanced features like automation and landing pages but may be more expensive than Substack.
Contribee is a platform that allows creators to monetize their content through subscriptions, merchandise sales, and sponsorships. It’s ideal for creators who want to offer more than just email newsletters, like podcasts, videos, and artwork.
Moosend is an email marketing and automation platform that enables businesses to send targeted and personalized email campaigns.
Moosend offers a variety of pricing plans based on the number of subscribers you have and the features you need. Their plans start at $9/month for up to 500 subscribers with unlimited emails and can go up to $5,840 per month for 1,000,000 subscribers. They also offer a pay-as-you-go option for users who need to send a large volume of emails occasionally.
Easy to use: Moosend has a user-friendly interface that’s easy to navigate, even for beginners.
Personalization: Moosend allows you to personalize your emails based on customer behavior, interests, and preferences.
Automation: Moosend offers advanced automation features like drip campaigns, lead scoring, and segmentation.
Integrations: Moosend integrates with over 1000 apps and tools, including Shopify, Salesforce, and WordPress.
Limited customization: Moosend offers limited customization options, which may not be suitable for businesses that require more branding and personalization.
Limited analytics: Moosend provides basic analytics like email opens and clicks, but it doesn’t offer in-depth data analysis.
Limited email template options: Moosend has a limited selection of email templates compared to other email marketing platforms.
Email Campaigns: Moosend allows users to create and send email campaigns easily, with a drag-and-drop email editor, customizable templates, and a variety of targeting options.
Marketing Automation: Moosend provides advanced automation tools that enable users to create automated workflows based on specific triggers, such as a subscriber’s behavior or demographics.
Landing Pages: Moosend includes a landing page builder that allows users to create custom landing pages for their email campaigns and promotions.
Segmentation and Personalization: Moosend enables users to segment their email lists and personalize their messages based on various criteria, such as location, behavior, and preferences.
Reporting and Analytics: Moosend provides real-time reporting and analytics that enable users to track and analyze the performance of their email campaigns, landing pages, and automation workflows.
Integrations: Moosend integrates with a variety of third-party tools, such as CRM systems, e-commerce platforms, and social media channels, to help users streamline their marketing efforts.
A/B Testing: Moosend allows users to test different versions of their email campaigns, landing pages, and automation workflows to optimize performance and increase conversions.
Moosend is best for small to medium-sized businesses that need an affordable and easy-to-use email marketing platform to engage their customers and drive sales. It’s ideal for businesses that want to automate their marketing processes and create targeted campaigns based on customer behavior.
ActiveCampaign is a more comprehensive marketing automation platform that offers advanced features like CRM, lead scoring, and attribution reporting. However, it can be more expensive than Moosend.
Sendinblue is a similar email marketing platform to Moosend that offers advanced features like A/B testing, marketing automation, and landing pages. However, it can be more expensive than Moosend.
Mailchimp is a popular email marketing platform that offers basic marketing automation features and is easy to use. However, it may not be as powerful or comprehensive as Moosend.
ActiveCampaign is an all-in-one marketing automation platform that helps businesses of all sizes create targeted campaigns, automate their marketing processes, and grow their customer base. Here’s my review of ActiveCampaign based on its pricing, pros, and cons, what it’s best for, and its alternatives.
ActiveCampaign offers four pricing plans based on the number of contacts you have and the features you need. Their plans start at $29/month for one user and go up to $149/month for five users. They also offer a custom enterprise plan for businesses with more than 50,000 contacts.
All-in-one platform: ActiveCampaign offers a complete suite of marketing automation tools, including email marketing, CRM, marketing automation, and messaging.
User-friendly interface: ActiveCampaign has a user-friendly interface that’s easy to use, even for beginners.
Personalization: ActiveCampaign allows you to personalize your campaigns based on customer behavior, interests, and preferences.
Integrations: ActiveCampaign integrates with over 800 apps and tools, including Shopify, Salesforce, and WordPress.
Pricing: Activecampaign’s pricing plans can be costly, especially for businesses with a large number of contacts.
Limited reporting: ActiveCampaign’s reporting features are limited compared to other marketing automation platforms.
Learning curve: ActiveCampaign’s extensive feature set can be overwhelming for new users.
Email Marketing: ActiveCampaign provides a powerful email marketing platform that includes drag-and-drop email design, automation workflows, and A/B testing capabilities.
Marketing Automation: ActiveCampaign offers advanced automation tools that enable users to create complex automation workflows based on triggers and actions.
CRM and Sales Automation: ActiveCampaign includes a CRM platform that allows users to manage leads, contacts, deals, and tasks. It also provides sales automation tools that help users automate their sales processes, such as lead scoring and pipeline management.
Messaging and Conversations: ActiveCampaign includes a messaging platform that allows users to engage with customers through email, chat, SMS, and social media.
Personalization: ActiveCampaign offers a range of personalization features, such as dynamic content, conditional messaging, and personalized recommendations.
Analytics and Reporting: ActiveCampaign provides detailed analytics and reporting that enable users to track and analyze the performance of their marketing campaigns, automation workflows, and sales processes.
Integrations: ActiveCampaign integrates with a wide range of third-party tools and platforms, including CRMs, e-commerce platforms, social media channels, and payment gateways.
ActiveCampaign is best for small to medium-sized businesses that need a comprehensive marketing automation platform that can help them personalize their campaigns, engage their customers, and grow their business. It’s ideal for businesses that rely heavily on email marketing and want to automate their marketing processes.
HubSpot: HubSpot offers a similar set of marketing automation tools to ActiveCampaign, but with more advanced features like lead scoring and attribution reporting. However, it can be more expensive than ActiveCampaign.
Mailchimp is a popular email marketing platform that also offers basic marketing automation features. It’s best suited for small businesses that need a simple, user-friendly platform to manage their email campaigns. However, it may not be as powerful or comprehensive as ActiveCampaign.