Omnisend vs Klaviyo

Both of these marketing automation platforms come highly recommended for E-commerce businesses, providing a robust suite of tools designed to help you target, nurture, and convert leads.

Klaviyo stands out in the following areas:

  1. Segmentation and Personalization: Klaviyo’s data processing capabilities are robust. It can handle complex segmentation and allows for deep personalization of marketing messages based on a broad set of customer behavior and properties. This can enhance the effectiveness of your campaigns.
  2. Analytics and Reporting: Klaviyo provides comprehensive, data-rich reports. It offers real-time metrics and insights into customer lifetime value, churn rate, and more, helping you make data-driven marketing decisions.
  3. E-commerce Integration: Klaviyo seamlessly integrates with many E-commerce platforms like Shopify, Bigcommerce, and Magento. It can leverage a lot of customer data from these platforms, which aids in crafting more targeted and personalized campaigns.

Omnisend is strong in these areas:

  1. Multichannel Marketing: Omnisend is well-known for its omnichannel approach. It offers more than just email, with integrated SMS, push notifications, Facebook custom audiences, and Google customer match, providing a broader reach for your campaigns.
  2. Ease of Use: Omnisend’s interface is very user-friendly and intuitive, with straightforward navigation and simplified automation workflows. It also provides a host of pre-built templates for common E-commerce campaigns.
  3. Pricing: Omnisend is often more cost-effective, especially for smaller businesses or beginners in email marketing. Its free plan is more generous, and its paid plans typically come at a lower cost.

Pricing comparison

Pricing plans:OmnisendKlaviyo
500 contactsFree20$
1000 contacts20$30$
5000 contacts65$100$
10.000 contacts 125$175$

You can also use our calculator to compare prices by exact number of subscribers.

Free plan feature comparison

Free plan features:OmnisendKlaviyo
Number of SubscribersUnlimitedUp to 250
Emails per MonthUp to 500Up to 500
Signup FormsYesYes
Landing PagesYesNo

In conclusion, Klaviyo might be a better choice if your focus is on data-driven decisions, deep segmentation, and personalized email campaigns. On the other hand, if your strategy revolves around omnichannel marketing, ease of use, and cost-effectiveness, Omnisend might be a more fitting choice. As always, it’s best to consider your specific business needs, budget, and marketing strategy before choosing the right platform.

User review of Omnisend vs Klaviyo

Beehiiv vs Substack

Beehiiv Substack
Free for up to 2500 subscribers. Then is it 49$ for up to 25.000 subscribers. No fee for subscriptionsPublishing free. Paid subscriptions, charge 10% and there is a credit card fee charged by Stripe
Custom domain only on premium subscription

Read full reviews for Beehiiv and Substack

Beehiiv vs. ConvertKit: A Comprehensive Review and Comparison

2,500$49 per month (Creator Plan)
$79 per month (Creator Pro Plan)
10,000$119 per month (Creator Plan)
$167 per month (Creator Pro Plan)
$49 per month
25,000$199 per month (Creator Plan)
$279 per month (Creator Pro Plan)
$99 per month

Do you need exact pricing? Check our Calculator to find the cheapest email marketing software for you.

Ease of UseWith ConvertKit, the interface is less user-friendly, and it can be challenging to find the features you needIn Beehiiv, there’s an intuitive interface that is easy to navigate
PricingConvertKit can be expensive, with pricing plans that are not as flexibleIn Beehiiv, you’ll only pay for the number of subscribers you have, and there are no hidden fees or contracts.
Customizable TemplatesConvertKit’s templates are limited, which can make it difficult to create a unique newsletter.With Beehiiv, you have access to a wide variety of customizable templates, making it easy to create a newsletter that matches your brand.
Advance SegmentationConvertKit’s segmentation features are not as advanced.Beehiiv’s advanced segmentation features allow you to target specific groups of subscribers based on their interests, behavior, and demographics.
Read Full ReviewConvertKit Review: The marketing Platform for CreatorsBeehiiv Review: A Newsletter Platform from Industry Experts