in Comparison

Omnisend vs Klaviyo

Both of these marketing automation platforms come highly recommended for E-commerce businesses, providing a robust suite of tools designed to help you target, nurture, and convert leads.

Klaviyo stands out in the following areas:

  1. Segmentation and Personalization: Klaviyo’s data processing capabilities are robust. It can handle complex segmentation and allows for deep personalization of marketing messages based on a broad set of customer behavior and properties. This can enhance the effectiveness of your campaigns.
  2. Analytics and Reporting: Klaviyo provides comprehensive, data-rich reports. It offers real-time metrics and insights into customer lifetime value, churn rate, and more, helping you make data-driven marketing decisions.
  3. E-commerce Integration: Klaviyo seamlessly integrates with many E-commerce platforms like Shopify, Bigcommerce, and Magento. It can leverage a lot of customer data from these platforms, which aids in crafting more targeted and personalized campaigns.

Omnisend is strong in these areas:

  1. Multichannel Marketing: Omnisend is well-known for its omnichannel approach. It offers more than just email, with integrated SMS, push notifications, Facebook custom audiences, and Google customer match, providing a broader reach for your campaigns.
  2. Ease of Use: Omnisend’s interface is very user-friendly and intuitive, with straightforward navigation and simplified automation workflows. It also provides a host of pre-built templates for common E-commerce campaigns.
  3. Pricing: Omnisend is often more cost-effective, especially for smaller businesses or beginners in email marketing. Its free plan is more generous, and its paid plans typically come at a lower cost.

Pricing comparison

Pricing plans:OmnisendKlaviyo
500 contactsFree20$
1000 contacts20$30$
5000 contacts65$100$
10.000 contacts 125$175$

You can also use our calculator to compare prices by exact number of subscribers.

Free plan feature comparison

Free plan features:OmnisendKlaviyo
Number of SubscribersUnlimitedUp to 250
Emails per MonthUp to 500Up to 500
Signup FormsYesYes
Landing PagesYesNo

In conclusion, Klaviyo might be a better choice if your focus is on data-driven decisions, deep segmentation, and personalized email campaigns. On the other hand, if your strategy revolves around omnichannel marketing, ease of use, and cost-effectiveness, Omnisend might be a more fitting choice. As always, it’s best to consider your specific business needs, budget, and marketing strategy before choosing the right platform.

User review of Omnisend vs Klaviyo