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What is the cheapest email newsletter service if i have 2000 subscribers and want to send 4000 emails per month?
and You get following answer:
Some of the cheapest options you could consider are:
MailerLite: This email marketing tool offers a free plan for up to 1000 subscribers with a limit of 12,000 emails per month. For your subscriber base of 2000, you can opt for their paid plan which starts at $15 per month and allows you to send unlimited emails.
Sendinblue: This service offers a free plan with a limit of 300 emails per day, which works out to 9000 emails per month. If you want to send more than that, their Lite plan starts at $25 per month and allows you to send up to 10,000 emails.
Mailjet: This email marketing platform also offers a free plan with a limit of 6000 emails per month, which should be sufficient for your needs. If you want to send more emails, their Basic plan starts at $9.65 per month and allows you to send up to 30,000 emails.
It’s important to note that while these services may be the cheapest, they may not have all the advanced features that you may require. So, it’s worth comparing the features and prices of different email newsletter services before making a final decision.
EmailOctopus has an email list approval process that ensures great service quality and delivery rate.
Many marketers still purchase email lists, which is illegal and affects the email provider’s service. This is why EmailOctopus takes time, usually one business day, to check the email list carefully.
If you are getting started, you can use a landing page and form to start building an email list.
Various templates are available to help you design your first email. All of them are customizable and easy to use.
Once you have sent an email, you can check analytics details like open rate, engagement, subscribers, and unsubscribers number.
You can use filters and tags to keep your list organized or create segments based on their interests and status in the customer journey.
Plus, you can set all your important campaigns on autopilot. The automated workflow lets you set multiple automated campaigns, which will be delivered to your subscribers after a set timeframe.
Everything in EmailOctopus is easy and quick. You won’t find any confusion in any of your tasks.
The pricing plan of EmailOctopus is quite simple. There are two plans, including a free plan.
Pro (starting from $8 per month)
EmailOctopus has a free plan to engage with 2,500 subscribers and send 10,000 emailsmonthly.
The Starter plan is free of cost and comes with the following features.
EmailOctopus branding on emails
Reports available for 30 days
Create up to 3 landing pages and forms
Access for one user
Try EmailOctopus risk-free.
Pro (starting from $8 per month)
The Pro plan of EmailOctopus gives you access to all features. Pricing of the Pro plan depends on the total number of subscribers. The number of emails you can send monthly will also depend on the number of subscribers.
The number of subscribers starts from 500 for $8 per month and can be as many as 500,000 subscribers for $1010 per month. For 500,000+ subscribers, you’d need to contact customer service for a quote.
A better understanding of why people are subscribing to your list is important for high customer engagement.
This is why it is helpful to customize your list into different segments. It ensures a high level of personalization and connection with your audience.
In EmailOctopus, you can create different lists. For example, if you are running multiple niche-based businesses, you can create separate lists for different topics catering to different audiences.
Segments & Tags
Within a list, you can organize contacts with different tags and segments.
For example, you have a content marketing newsletter. Among many of its aspects, two are” copywriting and SEO.
Let’s say some of your audience is highly interested in copywriting-related topics, and stats show that they are more likely to engage and make a transaction in SEO-related content.
If you go the extra mile and keep a record of what your audience is most interested in, you will form a deep connection.
Segments and tags are designed to help you with this.
With segments, you can categorize lists with sub-niches your audience is most interested in. You can further classify those sub-niches with tags to make more specific sets.
Double opt-ins help you ensure that all of your subscribers want to keep receiving emails from you.
When subscribers reassure their preferences, they have a highly engaging list. Reassuring a subscription makes subscribers more likely to open, click, and stay responsive.
Contacts Import & Export
EmailOctopus lets you easily import and export your email list.
So, if you are shifting from any other email service provider, you can import your list from a CSV file. You can also export your list of subscribers or unsubscribers in a CSV file.
Landing Pages & Forms
EmailOctopus have a stack of solid templates for landing pages and forms. You can have only three landing pages/forms in the free plan.
There are more than 30 pre-design landing page templates. These templates come with complete customization so you can re-design them with your brand’s logo and color.
Here is the list of features included in the landing page option of EmailOctopus,
A block editor for customization with headers, social handles, text, image, and divider option
Options to change the heading color, text color, the width of the page, background image, and font size
Custom page URL, SEO, and analytics options to help in better rankings
There are four different styles of forms in EmailOctopus.
Within each style, there are different pre-made templates. With the preview option, you can select and edit any of the templates and see how it looks in real time.
EmailOctopus lets you set campaigns with advanced settings. These settings help you track open tracking, click tracking, Google Analytics link tracking, and personalized ‘to’ fields.
These are the emails you set on autopilot. You can personalize each campaign for a specific audience from a specific list.
EmailOctopus lets you select the list and segment to which you want to send the emails. The subject line of emails supports the merge text feature with information such as estimated time to read.
To write email content, you will be presented with templates to choose from.
Once done, you need to set the delivery time and other settings, and your campaign is ready to go.
The Automation feature of EmailOctopus helps you save time by automating your marketing campaigns.
Depending on the expected actions and triggers, you can define a set of actions to run on autopilot. There are multiple triggers available to help you start with the automation settings. For example,
Contact added to the list: this starts automation when a contact is added to the list
Contact field updated: if any of your email subscribers update their contact details
Contact tag added: when you add a tag for a contact
Manually via another automation: strat automation is manually triggered by an action of another automation
Manually via the API: set an API trigger to start automation manually
But the automation feature of EmailOctopus is not available on the free plan. You need to subscribe to a paid plan to use it.
EmailOctopus has 30+ email templates to help you get started. These are professionally designed templates with eye-catching designs and balanced color combinations.
You can easily send or manage an email campaign. Based on your requirements, you can amend designs and make adjustments.
Or else you can create your template using a drag-and-drop editor. If you already have a template that you want to use, you can import it into your EmailOctopus account.
EmailOctopus gives you access to extensive data on marketing campaigns in your report. It includes information and metrics about the actions performed by your subscribers, including
Clicks on links shared in the email
Number of unsubscribes
Did not open
Did not click
These details will be presented in graphs to help you interpret and share this data with insights. You can find these in the reports section, where it might take an hour to generate your report.
Integrations & Developer API
Besides all of the result-driven features, EmailOctopus enables you to integrate all of your favorite apps within a dashboard.
You can integrate any marketing tool, including
And many more.
Not just that, if you want to create something new out of your EmailOctopus account, you can create API keys. With EmailOctopus Developer API, you can permit an application or website to interact with your account.
What is EmailOctopus Connect?
EmailOctopus Connect is the original product launched by the company back in 2015. This is an email marketing service designed to accommodate the needs of techy-email marketers using Amazon Simple Email Service (SES) because of its cheap rates.
Amazon SES is a service designed for bulk email marketing and transactional emails. But Amazon SES has only a few or limited features to accommodate the updated needs.
With EmailOctopus Connect, you can connect your Amazon SES account and send emails at the same low cost. But you can use the advanced stack of features offered by EmailOctopus.
Amazon SES doesn’t charge you anything for the first 62,000 emails a month. For the additional 1,000 emails you send, you will have to pay a fee of $0.10, which is too low.
So, if you are using EmailOctopus Connect, you will pay for the number of subscribers. There’s no limit on the number of emails you send each month.
The free starter plan covers your 2,500 subscribers. This means you can send 62,000 emails to your 2,500 subscribers each month without paying any fee (but if you exceed 62,000 emails, you will be charged $0.10 for 1,000 emails per month).
The paid plan starts from $20 per month for up to 5000 subscribers. If you stay within the limit of Amazon SES, which is 62,000 emails a month, you won’t be charged anything. But you will have to pay an extra fee if exceeding the limit of the number of emails.
Beehiiv and EmailOctopus both are known as creators’ friendly newsletter platforms. Both are the one-stop solution with access to all features you need.
Comparing the ease of use, both tools are good and lack nothing. But I personally like the interface of Beehiiv.
Beehiiv lets you offer a newsletter referral program to grow your audience. EmailOctopus doesn’t have an in-house solution for it. Instead, it offers integrations.
Beehiiv also lets you monetize your newsletter and make money from it. But in EmailOctopus, there’s no option like that.
Another factor is pricing. Beehiiv’s free plan lets you engage with 2,500 subscribers with an unlimited newsletter. EmailOctopus also lets you cater to 2,500 subscribers but comes with a limited number of emails, 10,000 emails per month.
So, if you are confused about these two tools, my vote will be for Beehiiv — a much better option with better features and interface.
Read my Beehiiv Review for more details.
GetResponse vs EmailOctopus
GetResponse is an all-in-one email marketing service provider. It has a list of features to help you grow in email marketing.
When comparing GetResponse and EmailOctopus, GetResponse is taking the lead with the website builder, chat options, eCommerce solution, Webinar hosting, and sales funnels.
EmailOctopus has a compact list of features to help you with email marketing. There are no in-house features for webinars, customer chat, websites, and others.
However, the developer API access and integrations let you do everything. You’d need the account of other tools and connect them with EmailOctopus. But for many of us, it is daunting and expensive too.
The free plan of GetResponse caters to 500 contacts with a limit of 2,500 newsletters per month. On the other hand, EmailOctopus has a limit of 2,500 subscribers with 10,000 newsletters.
I’d say if you are getting started to grow gradually while keeping things simple, EmailOctopus would be a better option because of its easy features.
GetResponse is suitable for marketers with dynamic needs.
Creating a strong bond with your connection is easier with email marketing. But your reputation depends on the service you use.
EmailOctopus is a great newsletter service platform with a good email deliverability score. It is taking the additional step of checking email lists to ensure quality service.
It is a cost-effective tool that lets you serve many subscribers in the free plan.
Beehiiv is designed to help creators manage their newsletters without needing any other tool/solution. It is the number one alternative for Substack and number two for Convertkit.
Though Beehiiv is comparatively new in the newsletter solutions market but has been getting so much attention, it is known for the remarkable results it brings because of its quality features such as Magic Links, Monetization, and Referral program.
Beehiiv was created and launched by industry experts — the same team that built and scaled the Morning Brew.
Morning Brew is famous for its top-class newsletter in the email newsletter niche. It has 4 million subscribers and has generated about $50 million in sales.
The founder of Beehiiv, Tyler Denk, was a part of the Morning Brew growth team. This is why the minimum expectation of creators from Beehiiv is the availability of all important features.
The features of Beehiiv include
Website customization with SEO-optimized web hosting
Campaign and subscriber analytics with Google Analytics integration
Recurring subscription revenue
Audience segmentation, and
Beehiiv has a simple and fair pricing structure. Though the pricing structure is not dependent on the number of subscribers, each plan comes with a limit.
Launch – Free Forever
The free forever plan is suitable for up to 2500 subscribers. It is recommended for any content creator who is just getting started.
The features in the free plan include
Content management system
Unlimited sending and much more
*All of your content created on the free plan will have Beehiiv branding in it.
Grow – $49 per Month
The Grow plan is designed for people who are rapidly growing their email lists. It is suitable for newsletters with up to 10,000 subscribers.
The Grow plan includes all features in the Launch, plus
Unlimited audience polls
Subscribers forms, and much more
Scale – $99 per Month
The Scale plan is designed for top email newsletters. This plan comes with access to all features of Beehiiv.
The Scale plan comes with everything in Grow, plus
Beehiiv has gathered all content creation-related features under the writing suite option.
Posts are where you create content for website and email alike. Here you can write a blog post to publish on your website, and with some advanced settings, you can instantly set it off for your email subscribers.
The interface of the post editor is clean. You can set the title and the subtitle with a displayed date for the email.
The configuration menu is pinned to the bottom of the setting menu. You can select the following options; preview, send a test, save the template, and schedule.
At the top, you can find options for SEO, website settings, email settings, post settings, and delivery.
When you hit a new line in the post editor, you will have quick access to all features of the editor. You can navigate these features with arrow keys and shortcuts.
You can use all of the options available in the editor. You can embed links, TikTok videos, Instagram content, Twitter posts/threads, and YouTube content within a few clicks.
A quick inline editing suite is also available. You can highlight text and access the inline editor. It comes with the following options.
You can add rich media such as buttons, images, emojis, code snippets, etc.
Your newsletter must be catering to a unique set of audience segments within a niche. Email Basts is a feature designed to help you engage with a particular segment using personalized content.
After all, your subscribers won’t be interested in the same topics — and they must have a unique area of interest.
Beehiiv lets you aggregate your audience based on different parameters. These parameters can be
Engagement: it is further classified as open rates, click-through rates, recent activity, etc.
Attributes: this includes email type, attribution source, signup date, etc.
Posts: it includes statuses like received, opened, clicked, etc.
And many other parameters with further categories.
The possible use of this feature includes (but is not limited to),
Sending a personalized re-engagement campaign to subscribers before churning them
Nurturing existing readers to a relevant offer
Engaging with new subscribers who signed up for a webinar or event
A great way to organize your content is by using content tags. You can create unique tags to help you and your audience navigate through different content topics in detail.
For example, you have a blog about email marketing, discussing sub-topics like ‘growing your list,’ ‘email marketing,’ and ‘tools.’
Each sub-topics can be a category, and you can aggregate your posts.
In the future, Beehiiv will launch a feature where your audience can visit your site and search for posts using content tags. This ensures clean navigation and classification of content on your website.
Email newsletters with a subscription fee have a small segment of content you can read for free. However, after a limit, subscribers will need to upgrade to keep reading.
Paying subscribers with an active subscription will be able to read all content below the paywall.
Beehiiv has a paywall block you can add to your newsletter. This is another way of earning money from your newsletter.
In email marketing, automation is a great way to save time. Automation lets you set multi-step email journeys based on different triggers on autopilot.
A trigger can be any action that your subscribers might take. It could be signing up for your newsletter or upgrading your premium offer.
Based on these triggers, you can automate the email sequence that will meet the specific needs of a subscriber.
With Beehiiv automation builder, you can simply
Select a Trigger
Add a step
Choose a time delay
Create your email
Rinse & repeat
With this, you can automate welcome series, upgrade series, content series, etc.
Referral Program & Recommendations
Reaching new audiences to sign up for your email is the conventional way to build an email list.
Now, newsletters looking to scale their audience leverage the referral program and recommendations.
With the referral program feature, your existing subscribers can refer to your newsletters in their circle and earn points. This way, your efforts to reach a new audience can be significantly reduced.
The reward program feature has all the essential features. Plus, it comes with multi-layered fraud detection to ensure the referred emails are legit.
The recommendation feature lets you recommend relevant content and newsletters to your audience. With this, you can easily recommend trending newsletters to your audience.
From the main recommendation dashboard, you can see the publications you are recommending and the publications recommending you.
A unique link that automatically subscribes your visitor to the newsletter with just a single click.
You can add this unique link to your content. Whenever someone clicks on the hyperlink, they will be subscribed to your list without providing their email address.
Beehiiv’s Magic link feature is compatible with various email marketing platforms, including
Mailchimp and many others
Monetize Your Newsletter – Early Access
Beehiiv offers a monetization feature for its creators. It is inspired by Morning Brew’s advertising capabilities, reportedly generating $46 million in revenue in 2021.
With Beehiiv’s ad network, you can feature premium logos and ads from the world’s top companies through a seamless process.
You need to apply to have early access to the Beehiiv ad network. To get access, you need to have
At least 1,000 subscribers
Must be an active sender
Once your application is accepted, you will receive ad placement from premium sponsors vetted by the Beehiiv team. From the available options, you can accept whichever you’d like.
Each ad placement clearly outlines the revenue structure you can review before accepting it. You can receive payments a few weeks after running the ads in your newsletter.
In Beehiiv, you can import the list of subscribers or add them manually without a complicated process. Here are the details of other features.
From the Audience menu, click the Subscribers option to see the list of emails subscribed to your newsletter.
Here you will find the quick detail window for each email, such as subscribed on the date, acquisition source, and status.
The acquisition source helps you keep a track of the source your subscribers are coming from. With that in mind, you can better predict the marketing strategy to nurture and convert them.
You can break down your audience into different segments based on what your audience is interested in. Segments are usually created for audiences of unique interest.
You can create different segments for different subscribers. Some subscribers can be in more than two segments based on their shared parameters.
You can also apply conditions for attribute, action, and measure to create unique segments.
Survey Forms & Polls
Beehiiv has survey forms and polls that you can add to your email newsletter. Polls and survey forms are good for collecting feedback and insights from readers.
With easy insight collection, you’d better understand your audience’s preferences. Adding polls and surveys directly to your content unlocks a new way to engage with your audience.
Once you have gathered data, you can seamlessly export and share the quantitative and qualitative data in just a few clicks.
Beehiiv has a custom fields option to store your audience’s metadata, create customized posts, and much more.
Depending on the data type, you can create individual fields you’d like your subscribers to inherit. A few examples of custom fields are
You can include a custom field while important an email list. You can choose from an existing field or create new ones on the go.
Customized Subscribe Forms
Beehiiv lets you create customized subscription forms. You can access the form editor when you hit the ‘create new form’ button.
Here you can add all details, including the name, header, description, button text, and input placeholder.
You can customize the typography of the header, body fonts, and buttons. You can also decide what happens when a visitor subscribes via your form.
Analyze Newsletter Performance
Beehiiv has a 3D subscriber analytics toolkit. It gives you detailed data on subscribers’ activity and behavior. You can optimize your marketing campaigns for better growth and retention with those details.
All these details are presented in an intuitive dashboard where you can access each metric easily.
The analytics report will have details of your top-performing posts, most clicked links, and many other metrics. With that, it becomes possible to track the performance of your ongoing ad campaign.
Behiiv vs ConvertKit
ConvertKit is another modern newsletter platform managed by industry experts. The tool has almost all the features like automation, email templates, broadcast, and email sequences.
All these amazing features are enough for a creator to start and grow a brand with email marketing.
However, ConvertKit is taking the lead with Creator’s Profile if I compare the features. But on the same line, Beehiiv is keeping an extra point with newsletter monetization and a custom website.
In pricing, my vote is for Beehiiv, as Beehiiv’s free plan caters to 2500 subscribers. It has all the essential features that a creator-friendly newsletter platform should have.
On the other hand, ConvertKit’s free forever plan caters to only 1000 subscribers. Though it is fairly enough, Beehiiv is taking the lead.
The paid plans of ConvertKit start from $29 and are suitable for 1000 subscribers. Beehiiv paid plan starts from $49 and caters to 10,000 subscribers. Read the full ConvertKit review here.
Beehiiv vs Substack
Substack is an email newsletter platform specially designed for content creators and a home for quality content creators. It lets creators set up a blog and newsletter without needing any technical knowledge.
Getting started on Substack is free. You can cater to a huge audience without paying a fee. However, when you turn on the subscription, the platform will keep the 10% cut of revenues for operating costs.
Your content and subscribers built on Substack are yours. If at any point you want to switch to a different email service provider, you can easily import and export contacts in an instant.
Compared to Beehiiv, I prefer Substack for creators who only want to focus on their work. You can keep focusing on content creation and let the team behind Substack take care of technicalities.
If you opt for Beehiiv, you will surely have a lot of options and choices at various stages of content creation, especially with a paid subscription. But you might have to spend extra time optimizing all the stuff.
Plus, both tools let you have a website to help you grow your audience, but the custom domain is only available in premium subscriptions.
So, if you want to have things easy and want to focus on content creation, Substack will be a good option for you. If you want to have complete control over everything, Beehiiv will be a good option for you.
Beehiiv Review Summary
Beehiiv is an advanced tool for email marketers. You can engage with a huge email list, save content for eternity on your website, and improve your content’s ranking with SEO.
Though there are many Beehiiv alternatives, if you want a cost-effective top-class tool created by experts in email marketing, try Beehiiv.
Convertkit is an email marketing tool designed to meet the advanced needs of the challenging marketing era.
If you want an easy one-stop solution to grow an audience, connect with fans, and start earning, ConvertKit is the best option to consider.
What is ConvertKit?
ConvertKit is a cloud-based email marketing tool. Like any other email service provider, it has everything – landing page builder, email list builder, and advanced features – you need to start an email marketing campaign from a single dashboard.
Though ConvertKit is comparatively new in the market, as its owners are also marketing professionals, it proved to be a good solution compared to the ones available.
The reason why this email marketing software is so popular among marketers is because of ConvertKit support and its ability to automate your online business.
With ConvertKit, you can create beautiful landing pages in an instant. Design them the way you want, i.e., simple, catchy, or vintage, to present your brand image.
There’s a huge list of pre-made templates. You can use any of the suitable ones and keep trying new ones to see which works best for you.
Plus, you can host a referral program instead of relying on audience reach. This way, your existing audience will help you grow by referring your newsletter to their connections with interest in the same topic – a boost to your email marketing strategy.
ConvertKit offers three pricing plans.
The free plan is designed for new creators just to build their list and brand. This plan includes
Unlimited Landing Pages
Taging and segmentation
Sell digital products and subscriptions
This plan is free for 1,000 subscribers and has everything you need to build an email list.
The Creator plan is suitable for growing creators expanding their names, and automating their work.
This plan comes with everything included in the free plan, plus
Live chat and email support
Free migration from another tool
Automated email sequences
Visual automation builders
Access to one additional team member
All of it comes at just $29 per month.
This plan is designed for established creators scaling their businesses to the next level. The plan comes with access to all features offered by ConvertKit.
In addition to all features of the Creator plan, the creator pro plan comes with
ConvertKit comes with a clean and simple user interface. There’s no learning curve, and if you are familiar with the cloud-based tools, you won’t find anything troublesome in them.
For example, you can add subscribers, create landing pages and forms, send emails, automate campaigns, and access learning material from the dashboard.
Use the Broadcasts option to send emails to your audience. You can start creating your first email by using the pre-made templates.
Create email sequences to nurture your audience and put your funnels on autopilot. Based on the entry, interaction, and interest, present your audience with personalized content to stay organized.
But the catch is that ConvertKit uses the A/B test feature to test two subject lines. It does a split test on subject lines, sending the most relevant ones to half of the audience. Among these two, the subject line with the high open rate would be used for the remaining 70% of the emails.
In case you hit a roadblock or need to fix something technical, reach out to ConvertKit support. There’s no long waiting hours, and you will receive expert help.
Key Features of ConvertKit
ConvertKit has everything you need in an email marketing service. Here is a quick overview of each of the features of ConvertKit.
Subscribers: The list of people who have subscribed to your email list
Landing Pages & Forms: the tools you need to get the subscribers. ConvertKit has many customizable, responsive, and catchy templates for landing pages and forms.
Broadcasts: a one-off email to your list or a segment of it that is being sent to your audience. It is ideal for email newsletters.
Sequences: a series of multi-part emails to help you nurture email subscribers and convert them.
Automation: set things on autopilot. You can set almost everything on autopilot, including the email sequence and newsletter.
Email Templates: pre-made models to help you design your email with a combination of branding, personalization, and eye-catchy designs.
Snippets: store any of your favorite personalized content, including button lists, quotes, and more, to reuse in email campaigns in the future.
Creator Profile: create a one-stop hub for your quality content. The creator profile is where you can add your details, i.e., bio, and a collection of your content and links on a neat and clean page.
Let’s discuss each of them in detail.
The number of people who subscribe to your newsletter, or email list is subscribers. Almost all of the email service providers charge based on your list volume — which is considered a disadvantage because many people subscribe to more than one sign-up form.
Other email marketing platforms refer to those repetitive sign-ups as unique and charge you a higher fee as the number of subscribers increases.
But, ConvertKit charges you based on the unique subscribers. If the same person subscribes from more than one form or landing page, the tool will still mark them as one.
Quick Overview Data of Subscribers
On the Subscribers tab, there’s a quick overview of the subscriber list, which shows your marketing performance.
The stats will be categorized into Net new subscribers, Total Subscribers, Purchases, and unsubscribes. All this data will be marked on different dates.
It also shows data on Lifetime Totals stats on Average Open Rate, Average click Rate, and no. of sent emails.
Segments, Tags, and Products
You can organize your subscribers into different Segments to create a group for broadcast.
With tags, you can categorize subscribers based on when they signed up, which links they clicked on, and any other activity they showed interest in or interacted with.
Let’s say you have a digital marketing newsletter with sub-topics on email marketing, content marketing, etc.
People interested in email marketing are likely to show a higher engagement and interest in the relevant topic. The same is for content marketing.
However, the engagement rate will drop if you keep a generalized marketing approach.
To handle this, you can use tags to tell the software to send the newsletter to interested people only. You can also use a set of different tags to offer a personalized experience to your audience.
With product details, you can see exactly which of your subscribers have bought any of your products and how much they have paid.
It lets you categorize your subscribers list into customers and non-customers. Based on this, you can set different marketing strategies for each type of audience that caters best to their needs.
Sign Up Form
ConvertKit’s sign-up forms let you keep track of audience interest. For example, if they are signing up for a weight loss diet, they will be less likely to engage in topics like ‘yoga for tight hips.’
Though you can nurture your audience on related topics — which is something you can do later. To get started, you need to know their areas of interest, and sign-up forms are a great way to do that.
Landing Pages & Forms
ConvertKit comes with a built-in landing page and form builder. With that, you don’t have to use any other digital marketing tool.
ConvertKit lets you design web pages targeted for a specific purpose with distraction-free CTA.
It has a stack of customizable landing page templates. You can use them anytime you need to promote an offer.
As these templates are completely customizable, you can personalize them with your brand color and logo — make it look like a part of your website.
ConvertKit forms have advanced features like triggers and incentives. Like any other email marketing platform, you can create a simple sign-up form and add it to your website to convert your visitors into newsletter subscribers.
With triggers, you can set exit intent pop-up forms to win-back visitors leaving your website. Or, if you have a diverse blog with multiple different categories, you can embed unique forms for each one to keep track of your subscriber’s interest.
ConverkKit has introduced a creator profile. It is where creators can store all of their good content pieces and links.
It works like a hub featuring your bio, details of who you are, a collection of your posts, and links to a page. With this, you can always reshare your previously created gold content with newly subscribed visitors.
With Convertkit, you can keep your email marketing campaign aligned with your content calendar. As you plan a new blog post, you can create an email sequence and schedule it for the future.
A broadcast is a one-time email you send to your entire list or a segment of your list. Such emails or broadcasts are mainly used to send new content updates.
Sending broadcasts with ConvertKit is super easy. You need to choose the segment, write the email, and send it.
Previewing your email content before hitting the send button is better. It helps you see any mistakes that you might have made.
ConvertKit has a variety of pre-made templates. You can use any of them to send to your list. All of these templates are completely customizable. Hence you can add branded colors and media.
Plus, these templates make things quick. You need to choose a template, customize it as you want, write the email content, and send it to your list.
Or, if you are already using a template from any other email service provider, you can easily import its code and create an HTML Template.
A sequence is a series of emails sent with a period of delay in between each. These are automated emails generated in response to a trigger like a form, tag, or custom field.
For example, if you receive a new subscription, you send a sequence of welcome emails. The same is for thank you emails on a successful subscription, following up with interested readers, and post-webinar emails to help customers convert.
ConvertKit has a powerful feature that lets you save your favorite email components for later use. These components include common personalization, buttons, lists, quotes, or anything else you want to have in your email.
The best thing about content snippets is that they are dynamic. Any changes you make in the snippet editor will be updated everywhere it has been used.
This feature is particularly powerful for automated email sequences. Snippets make it handy for you to update specific content everywhere simultaneously.
With ConvertKit’s marketing automation feature, you can automate most of your tasks to save time. You can set different tasks based on variable triggers on autopilot.
For example, if someone made a new purchase, you can set up an automated new customer onboarding campaign. If they haven’t made a purchase, you can set up another series of automated emails to help them find the best solution you offer.
This automation includes a trigger and a queue.
Once a trigger has been hit, a queue will be initiated.
Convertkit has 20+ automation templates designed for different purposes like hosting a webinar, launching a product, and personalizing content based on how subscribers answer a question.
You can also create new automation from scratch. You need to define a trigger and set the queue.
ConvertKit Review Summary
Email marketing has become a necessary part of building a brand. Compared to other marketing channels, email newsletters are known for better conversions.
Several email marketing tools are available in the market. The degree of efficiency in each tool depends on the power of its features.
ConvertKit is a great email service provider created by creators for creators. If you want to know whether it is suitable for you or not, it is best to give it a shot.
GetResponse is an email marketing tool that comes with a wide range of features to help you,
Create an email list
Engage with subscribers/customers
Promote and sell products
Analyze data to make better decisions for your next marketing campaign
The cloud-based platform is accessible from any device and provides secure data storage.
In the initial years of its launch, GetResponse offered several unique features. However, with time, they launched new features such as drag and drop editor, email campaigns, marketing automation workflows with Google Analytics integration, website builder, web event tracking, chat options, eCommerce solutions, webinar hosting, and sales funnels.
If you want to gear up your marketing game, GetResponse features could be the perfect companion for success.
GetResponse offers four pricing plans.
Free forever plan
If you are starting your journey in the digital marketing world, this free forever plan is a good option.
GetResponse free forever plan comes with
A limit of up to 500 contacts
2,500 newsletters per month
One landing page
Create and host a website with all essential features
The Email Marketing plan of GetResponse is designed for growing businesses. It comes with a flexibility of contacts. The total price depends on the number of contacts you select.
This plan comes with
Unlimited landing pages
Unlimited website builder
Integrations and API
This plan costs $15.58 per month for 1000 contacts.
This plan is a best seller among all plans of GetResponse.
To help you grow your business online, this plan comes with all the features of email marketing plus and
This plan also has the flexibility of selecting contacts. The total price would depend on the number of contacts you choose.
For 1000 contacts, the cost will be $48.38 per month.
This plan is specifically designed for eCommerce brands considering their increased demand for better features.
The eCommerce Marketing plan comes with everything included in the Marketing Automation plus
Quick transactional emails
Abandoned cart recovery
Web push notifications
This plan costs $97.58 per month for 1000 contacts.
How Does GetResponse Work?
Once logged in, there’s a clean dashboard with an easy interface. You can create a form, and landing page, add contacts if you already have a list, and create an autoresponder from the quick actions menu.
This dashboard is customizable. If you want to see a specific thing here, you can add a widget using the ‘add new widget’ option.
The widget option leads to the widget library. You can select and add the widget that you want to see on your dashboard for a quick view of performance.
You can access all other features from the Tools menu in the header section. You will be directed to the dedicated page to take action by clicking on the specific feature.
To start an email marketing campaign, you can create forms and landing pages without needing any third-party solution. With the marketing automation feature, you can design things in minutes and set them on autopilot.
Whatever you do automatically saves in real-time. A live chat option connects you with a GetResponse expert agent if you encounter any issues.
Top Features of GetResponse
GetResponse offers a unique feature that lets you send automated email sequences. These sequences are invented to help marketers improve conversions.
An automated email sequence is a newsletter sent to subscribers at specified intervals.
These autoresponders can work on triggers like,
When someone subscribes to your list
A promotional email after a week of their subscription for upsell or cross-sell
A sequence of emails to follow you/your brand on social media or take any other action
Or it could be anything else specified for an event at a particular time.
If used correctly, autoresponders can be a very powerful and simple part of an email marketing strategy.
As GetResponse is an all-in-one solution, you can use the design tools and templates for an email campaign from a single dashboard.
Based on your campaign, you can use a pre-designed template to save time. For personalization, a drag-and-drop builder is there to help you add your brand colors and logo.
You can set automated delivery time based on the subscription time at specified hours.
All of this is designed to help you improve conversions. By planning things, you see a trend in your efforts and enough time to re-think your strategy.
Besides the autoresponders mentioned above, GetResponse offers a sophisticated, one-stop solution to deliver a better customer experience.
Instead of waiting for customers to reach a certain trigger and then taking action, marketing automation features let you prepare ahead and grow with your needs.
This feature lets you define each touchpoint and an appropriate action for it in the form of a flow chart. You can decide if a customer opens or subscribes to a particular offer or clicks on a button or link. The customer will receive a specific email tailored to the particular persona.
With data stored in your account, you can
Create automation workflows based on the audience’s behavior
Take specific actions on selected conditions
Use filters for precise targeting
You can also manage your audience profiling and contact evaluation with tags and segments.
This data gives you enough insights to segment the audience and run targeted email marketing campaigns for better outcomes. Using relevant content in marketing campaigns improves results and helps you stay connected with your audience better.
Marketers use this feature in
Nurturing new leads and starting a conversation with your prospect
Recommend popular products as you learn about your customer’s preferences
Recover lost sales by reminding customers about abandoned order
Use behavioral targeting to trigger relevant emails
With all this, you can turn your website and visitors into potential sales opportunities.
The audience expects brands to offer personalized solutions to their needs in the pool of multiple options. By connecting with them on multiple channels and collecting data and insightful trends, you can determine where your audience is more responsive.
With these details, you can analyze when and where your audience is more responsive to pitch them a great solution.
GetResponse has solutions like web push notifications, SMS marketing, pop-ups and forms, and a live chat feature.
Web Push Notifications
Push notifications instantly grab visitors’ attention. If optimized well with hard-to-miss messages, you can maximize reach to your best post or best offer.
According to Moengage, the delivery rate of push notifications is 90%, the click rate is 7x higher, and almost 40% of the users interact with push notifications within an hour of receiving them.
GetResponse lets you set bulk automated SMS campaigns based on user behavior, selected condition, or contact information.
The SMS marketing tool has a perfect timing tool. It ensures the delivery of SMSs at a time when your audience is more likely to engage with them.
You can add links (shortened by link shorteners), unsubscribe links (to stay compliant with GDPR), monitor and analyze the number of sent and delivered messages, and details like link click.
Popups & Forms
Pop-ups, banners, and forms are used to hook your website, visitors before they leave.
GetResponse has over 30 triggering rules to help you catch your visitor’s attention. You can build forms and pop-ups from scratch or use a template.
Templates are fully customizable.
You can choose multiple formats to engage with visitors, i.e., bars, light boxes, or banners. All of them are optimized for mobile and website traffic.
Embedding these pop-ups on your website is quite simple. You can copy and add one code to your website and manage all pop-ups and forms.
If you are offering a product or service, it is important to have the option to connect with your audience instantly.
With GetResponse live web chat feature, you can connect, engage and support your customers efficiently. It lets you provide
Real-time instant support
Chat from landing pages and emails
Be there for your audience when they need you the most
Maximize conversions and sales
It is said that happy customers are the best asset for a business. The quick and easiest way to get rid of the customers’ frustration and make them happy is by immediate response.
According to ReveChat, 90% of customers rate immediate response as necessary, especially when they have sales and support queries.
With the GetResponse landing page creator, you can easily create intuitive standalone web pages for specific targets.
There are over 200 templates in the GetResponse landing page builder to use. The drag-and-drop builder lets you customize each of them with no hassle.
You can optimize each of your landing pages for different devices and set the domain name, meta title, and description for SEO.
Plus, it provides detailed analytics reports like the number of clicks, visits, and conversions. You can run A/B tests to determine what’s working for you.
You can integrate it with Google Analytics, Google Tag Manager, Facebook Pixel, and many other tools to have an in-depth view of your landing page’s performance.
Lead Magnet Funnels
One great way to access your visitor’s data is by offering a lead magnet. It is an incentivized way of exchanging your customer’s email and contact details for essential information.
GetResponse has a pre-made library of lead magnets to help you get started. You can select a signup incentive or lead magnet, define your ideal campaign scenario, and design your follow-up emails.
With relevant lead magnets, you can entice the right audience to connect on a more personal level. You can promote these assets on your social profiles via Facebook and Instagram ads created right from your GetResponse account.
Automated triggers are set to take follow-up actions. It starts from the beginning — customers automatically receive the lead magnet on signup.
For later, you can automate a series of emails to engage with your audience. Once you reach a certain level of trustworthiness, you can expect them to convert, i.e., take a specific action, subscribe to a list, service, product, etc.
You will get comprehensive analytics data to monitor your Facebook Ads, landing page visits, and downloads. With that data, you can optimize your funnel to get better results.
eCommerce Marketing Automation
In eCommerce, there are a lot of factors affecting the total revenue of a business or brand. You can skyrocket conversions if you get comprehensive data and make data-based decisions for better growth.
GetResponse lets eCommerce store owners have all the features they need. You can easily integrate your eCommerce platforms with one-click integration, enabling seamless data syncing between two platforms.
Using the stored data, you can
Plan and execute email marketing campaigns
Use automation to increase conversions
Leverage SMS marketing to connect with your audience
Segment customer’s data to reach them with personalized offers
You get access to open API if you are a tech geek and want to build something new out of GetResponse and eCommerce platform integration.
All of these features are perfectly optimized for growth and conversions. One of the eCommerce brands, Beauty Sleep, has reported that they have maximized their conversions by 43% and sales rate by 25% with the GetResponse abandoned cart series.
Webinars have become a significant part of a lead generation campaign. They let you connect with your audience and allow you to engage with and solve their issues.
So, instead of using a third-party solution, you can host webinars from a single marketing suite.
GetResponse webinar builder lets you
Host unlimited webinars
Get a room for up to 1,000 live attendees
Allow two other presenters to spice up the content
Store up to 20 hours of webinar recordings
Customize the webinar URL to promote your brand
Hosting webinars right from your marketing suite brings more convenience.
You can easily set up an automated campaign for your webinar. Connect and engage with new leads, set automated follow-ups, webinar reminders, and nurturing campaigns, and promote special offers and events.
You can expand your reach by live streaming your webinar on Facebook and YouTube to reach more audience or webinar attendees. If you want attendees to take action, you can use buttons during the webinar.
Sales funnels that take a potential customer on a stage-based journey toward making a purchase are conversion funnels.
In eCommerce, conversion funnels are the cornerstone that helps brands generate revenue. Based on the stage of your potential customer, these funnels guide them toward the appropriate action.
GetResponse has an automated conversion funnel tool. It comes with
Simple opt-in funnels to capture new leads
Lead magnet funnels to share valuable content in exchange for contact details
Sales funnels to let you promote, sell, and deliver products/services
Webinar funnels to help you build relationships and turn your expertise into revenue
All of it is simple. You need to let the tool know what you are trying to build, and it will present you with professionally-designed and optimized solutions.
There are multiple pre-design scenarios for each stage of your conversion funnel. By starting with high-quality traffic, you get to send the traffic to your landing page, turn the traffic into leads, and send follow-up emails to nurture new leads.
One of the great ways to connect with a potential audience interested in your brand is through paid ads. It lets you find new leads and turn them into customers.
If they do not make a transaction instantly, you get their contact details to follow up with potential offers.
Paid ads let you connect with a relevant audience who you think might be interested in your brand or content.
With that, you can optimize your content and target subscribers with ads they are more likely to engage with.
And it’s not just for the new leads. You can retarget people who have visited and left your page without converting with new, relevant ads.
With the GetResponse Paid ads feature, you can run
Targeted meta ads
Goal focused ads
There’s a social ads creator as well. It lets you create enticing videos and catchy banners in minutes. You can use it for any paid ad campaign.
GetResponse has everything a business needs to grow. You can do almost everything to run marketing campaigns without hiring a huge team.
It was missing a huge factor of a business’s success — a website.
GetResponse website builder lets you design a business website the way you want. It comes with everything you need, templates, themes, a no-code interface, and an AI-driven approach.
Define your business and visual preferences to the AI, which will present you with several personalized templates.
You can design a custom website from scratch if that doesn’t suit you.
As someone who has used multiple website builders, if you are a beginner, GetResponse website builder is the best option to do wonders.
If you are an expert, that’s even better. Your skills, combined with the possibilities in GetResponse and features, can form a fantastic website.
GetResponse Review Summary
Growing online businesses needs an all-in-one digital marketing solution. Taking care of everything from a single dashboard is much easier than switching between tools.
GetResponse kicked off its journey as a perfect email marketing tool. With time it launched several features to help its customer base.
With time, they have improved a lot and taken feedback seriously.
GetResponse is an easy, affordable, and result-driven email marketing software— and my favorite for the same reasons.
If you need clarification on GetResponse, start using the free forever plan and give it a go before cutting it down from your list.
Klaviyo’s focus on data-driven marketing and automation sets it apart from other email marketing tools and makes it a popular choice for businesses of all sizes.
The Revenues from Email Marketing keep increasing exponentially every year. This should tell you the importance of Data-Driven Email Marketing. And that’s exactly what Klaviyo provides!
💯In this Klaviyo Review we are covering a beginner’s guide to Klaviyo, including its features, pros, and cons.
Let’s get started!
1. Klaviyo Review (Features)
1a) Email Templates and Design
Klaviyo provides a range of email templates that can be customized to match your brand’s look and feel.
The platform also offers a drag-and-drop email builder that makes it easy to create professional-looking emails without any coding knowledge.
You can choose from a variety of pre-designed templates or build your own from scratch using the builder.
Additionally, Klaviyo offers a range of design tools, including the ability to add images, videos, and custom HTML elements to your emails.
1b) Automation and Triggered Emails (Flows)
Klaviyo’s automation features allow you to create targeted, triggered email campaigns based on specific customer behaviors or actions.
For example, you can set up an automation to send a welcome email to new subscribers, or to send a follow-up email to customers who abandoned their carts on your site.
Automations can be created using a simple, drag-and-drop interface, and can be tailored to specific segments of your audience for maximum impact.🔥
1c) Segmentation and Personalization
Klaviyo provides a range of tools for segmenting your audience and personalizing your emails.
You can create segments based on a wide range of criteria, such as purchase history, location, and email engagement.
This allows you to send targeted and personalized emails that are more likely to convert.
Additionally, while writing this Klaviyo Review, we saw that Klaviyo’s personalization features allow you to add dynamic content to your emails, such as product recommendations based on a customer’s purchase history.
1d) Reporting and Analytics
Klaviyo provides a range of reporting and analytics tools that allow you to track the performance of your email campaigns.
You can view detailed metrics, such as open rates, click-through rates, and conversion rates, and use this information to optimize your campaigns for better results.
Klaviyo also provides real-time analytics that allow you to see the results of your campaigns in near real-time.
1e) Integrations with Other Platforms
Klaviyo integrates with a wide range of e-commerce platforms and tools, including Shopify, Magento, BigCommerce, and more.
Shipping Tools Integration
And Advertising Platforms such as Google and Facebook
Integration allows you to seamlessly integrate your email campaigns with your other marketing efforts, and to automate certain tasks, such as adding new subscribers to your email list when they make a purchase on your site.
The integrations provided by Klaviyo make it easy to work with other platforms and tools to maximize the impact of your email campaigns.
2. Klaviyo Review (Pros)
2a) Comprehensive Set of Features
Klaviyo offers a wide range of features that make it a comprehensive email marketing platform. From email design and automation to segmentation and personalization, Klaviyo provides everything you need to run effective email campaigns.
Klaviyo’s range of integrations with other platforms and tools allows you to maximize the impact of your email campaigns and work seamlessly with other marketing efforts.
2b) Data-Driven Marketing
Klaviyo’s focus on data-driven marketing sets it apart from other email marketing platforms. The platform provides a range of reporting and analytics tools that allow you to track the performance of your email campaigns and optimize them for better results.
This focus on data and metrics helps you to make informed decisions about your email marketing efforts and achieve better results.😎
How Klaviyo’s Data driven Marketing can make Businesses succeed?
Klaviyo’s data-driven approach helps businesses to better understand their customers and their behaviors. This understanding can then be used to create more effective marketing campaigns that are personalized and relevant to each individual customer.
👍By using data to drive marketing efforts, businesses can see a higher return on investment, as they are reaching their target audience with the right message at the right time.
👍Additionally, data-driven marketing helps businesses to build trust with their customers, as they are able to demonstrate that they understand and value their customers’ needs and preferences.
👍This can lead to increased customer loyalty and repeat business.
Overall, Klaviyo’s data-driven approach can greatly improve a business’s marketing efforts, helping them to reach their target audience in a more meaningful way, and drive better results for their business.
2c) Strong Customer Support
Klaviyo provides strong customer support, including a knowledge base, live chat, and email support. The support team is knowledgeable and responsive, making it easy to get help when you need it.
This strong customer support makes Klaviyo a reliable choice for businesses of all sizes, and provides peace of mind for those who may not be as familiar with email marketing.
2d) User-Friendly Interface
Klaviyo’s interface is user-friendly and intuitive, making it easy to use, even for those with little or no email marketing experience.
The drag-and-drop email builder and simple automation interface make it easy to create and send emails, and the platform’s focus on personalization and segmentation allows you to target your campaigns for maximum impact.
Klaviyo offers a range of pricing plans that are designed to meet the needs of businesses of all sizes.💲
The platform is cost-effective and provides a good value for its features, making it a popular choice for businesses looking to maximize their marketing budget.
Additionally, Klaviyo provides a free trial for those who want to try the platform before committing to a paid plan.
3. Cons of Using Klaviyo (But not really!)
3a) Steep Learning Curve
While Klaviyo is designed to be user-friendly, the platform does have a steep learning curve for those who are new to email marketing.
Some users may find it challenging to get started with the platform and make the most of its features.
However, this can be overcome with time, practice, and by taking advantage of the platform’s extensive knowledge base and customer support.
3b) Limited Free Plan
Klaviyo offers a free plan, but it is limited in terms of the number of contacts and emails that can be sent.
This may not be suitable for businesses with a large email list, and those who require a more comprehensive email marketing platform may need to upgrade to a paid plan.
Ofcourse, you have to invest some money to use a platform this good!
Overall, while Klaviyo has its cons, it is still a comprehensive and effective email marketing platform that provides a range of features, integrations, and customer support.
By weighing the pros and cons, you can make an informed decision about whether Klaviyo is the right email marketing platform for your needs.
4. How to Get Started with Klaviyo
4a) Sign Up for a Klaviyo Account
The first step in getting started with Klaviyo is to sign up for an account.
This can be done by visiting the Klaviyo website and clicking on the “Sign Up” button.
Users will be asked to provide some basic information, such as their name, email address, and password, to create an account.
4b) Connect to Your E-commerce Platform
Once the account has been created, the next step is to connect it to your e-commerce platform.
Klaviyo integrates with a range of e-commerce platforms, including Shopify, Magento, and WooCommerce, making it easy to import customer data and order information.
4c) Import Your Email List
The next step is to import your email list into Klaviyo.
This can be done by uploading a CSV file or connecting to your email marketing platform.
Klaviyo will automatically import your contacts and categorize them based on their behavior and preferences.👇
4d) Customize Your Klaviyo Profile
Once your email list has been imported, it’s time to customize your Klaviyo profile.
This includes setting up your email templates, automations, and other customizations that will help you make the most of the platform.
4e) Start Sending Emails
The final step is to start sending emails to your subscribers.
Klaviyo provides a range of templates and email builders that make it easy to create effective and engaging emails.
You can also take advantage of Klaviyo’s automation features to send targeted and personalized emails to your subscribers.
Overall, getting started with Klaviyo is straightforward and can be done in just a few simple steps.
Whether you are new to email marketing or have years of experience, Klaviyo provides a range of features and resources that will help you make the most of the platform and grow your business.✨
In conclusion, Klaviyo is a powerful and user-friendly email marketing platform that offers a range of features and tools for businesses of all sizes.
With its comprehensive list of features, including automation, personalization, and integrations with e-commerce platforms, Klaviyo provides everything you need to create effective and engaging emails that drive conversions and grow your business.
Before choosing Klaviyo, it’s important to consider your specific needs and goals, as well as the size and complexity of your business.
In the end, whether you choose Klaviyo or another email marketing platform, the most important thing is to invest time and resources into creating an effective email marketing strategy that will help you achieve your goals and grow your business.
With the right approach and a little hard work, you can use email marketing to drive conversions, build strong relationships with your subscribers, and grow your business for years to come.
Is Klaviyo easy to use?
Klaviyo has a steep learning curve, as it offers a wide range of features and options. It may take some time to get up and running, but once you get the hang of it, Klaviyo is a powerful platform.
Does Klaviyo offer landing pages?
Yes, Klaviyo offers a basic landing page builder, but it is not as robust as other landing page builders on the market.
How does Klaviyo determine the best time to send emails?
Klaviyo uses machine learning algorithms to determine the best time to send emails to each individual recipient based on their behavior and engagement with previous emails. This results in higher open rates and more effective campaigns.
Is Klaviyo GDPR compliant?
Yes, Klaviyo is fully GDPR compliant. They have built in features that allow businesses to easily manage consent, provide data access and erasure, and comply with other GDPR requirements.
Can I use Klaviyo for SMS marketing as well?
Yes, Klaviyo offers SMS marketing capabilities in addition to email marketing. This allows businesses to reach customers where they are and improve their overall marketing strategy.
Can Klaviyo integrate with my current e-commerce platform?
Yes, Klaviyo integrates with a variety of popular e-commerce platforms, such as Shopify, Magento, and WooCommerce. This allows for seamless data transfer and a more streamlined marketing process.
What kind of support does Klaviyo offer?
Klaviyo offers 24/7 email support and a comprehensive knowledge base for users to find answers to their questions. They also offer a dedicated customer success team for larger clients.
MailerLite is an easy to use email marketing software, with different features, excellent value for money and efficient assistance
MailerLite is a Top Rated email marketing software that has received enviable user reviews, and ranks among the top rated programs that use email as a direct marketing medium. MailerLite stands out not only for its simple and intuitive user interface, an award-winning 24/7 assistance service, but also and above all for its numerous features and a decidedly attractive price, if we consider the excellent product quality.
Not only automation and landing pages then, but a series of practical features in a user friendly system that can be integrated with tools such as Zapier, Stripe, WordPress, Shopify and many others, for an easy-to-use email marketing platform that offers many interesting features , now used with satisfaction by more than a million users.
MailerLite is an email marketing tool that offers a free package, after registration, which can be used as a 30-day trial. There are four MailerLite tariff plans, with these specifications:
Send email By entering “SEND EMAILS” we discover that with MailerLite it is possible to create captivating and engaging promotional campaigns via email using functions such as drag & drop, with pre-set content blocks useful for customizing newsletters, an email editor – not very different from a normal inbox – and also an easy to use HTML editor, to code your emails from scratch. The latter offers special features such as snippets, custom variables and an automatic CSS Inliner to include elements such as attributes, pseudo-classes, descendant selectors and more.
The MailerLite Template gallery makes various attractive designs available to the user – for 14 days in the free plan – to customize emails with the most suitable layout for the promotional campaign you want to create.
Create websites and Landing Pages
In this section you can easily create websites, blogs and an online store by integrating it with Stripe.
MailerLite allows you to create your website in simple steps:
Model choice, from the wide gallery of models available.
Easy block composition, with drag and drop function.
Personalization, through the library of icons, animations and the integrated photo editor.
Publication of the site, in safety, thanks to the SSL (Secure Sockets Layer) protocol which manages the information in an encrypted and secure way.
Creating customized landing pages to get new leads is easy and intuitive with the Drag & Drop function, which works in blocks:
To create a landing page (Lp), the first step is to click on the “Sites” tab or on “Create site from the Dashboard”.
Then click on the Lp tab and then on “Create new Lp”, and after assigning a name to the Lp, click on “Save and Continue”. You then choose a group for the LP, then the model (you can also view specific categories). Then click on the “Blocks” tab to drag content blocks from the sidebar to the landing page.
MailerLite can count on numerous integrations, such as Google Docs, Paypal, Slack, Trello, Google sheet, Elementor, WordPress, Prestashop, Shopify, as well as with Zapier, WooCommerce, Facebook Audiences, Stripe and many others, to connect the landing page with useful tools to sell digital products in the online store and subscriptions such as e-books, digital downloads and paid newsletters. Each published page comes with a free URL.
MailerLite software also offers the possibility of using interactive content for landing pages, such as quizzes and surveys, promotional pop-ups, countdown timers and limited number coupons, for better audience engagement.
A/B Testing feature
The A/B test function, easy to set up on different elements of the emails, allows you to evaluate which variant of an email is the most effective for increasing the conversion rate, by means of parameters such as:
Time spent on site
Average Cart Value (CRO)
Number of abandoned carts
Conversions and micro-conversions
MailerLite’s tools for landing pages combined with email marketing allow you to easily create, promote and sell digital products online with a single software solution.
For example, it is possible: Pick an ecommerce template, connect to Stripe, and use 30 design blocks to create eye-catching product pages. Increase traffic with social media, emails, pop-ups and more, review analytics and run A/B tests to optimize pages. After you sell a product, you can automatically deliver files and track revenue, build customer loyalty, and upsell with email. Through the integration of MailerLite with the e-commerce platform used, such as e.g. Shopify or WooCommerce, you can increase your sales by creating email marketing campaigns based on your customers’ buying behaviors. Product images, descriptions and prices can be imported directly into the newsletter. The drag & drop editor simplifies working with ecommerce blocks and custom settings, and makes it easy to create newsletters to showcase products in a way that fits into the design of your online store.
Free version forever (pricing) MailerLite’s free plan is ideal for businesses that have 1,000 subscribers or fewer. This version comes with all the basic features and some advanced functionality for creating and managing email campaigns, for example using the intuitive drag-and-drop tool, the text editor and the photo editing function, which can be used instead of a graphic design software. The free plan also includes email automation, A/B testing, and advanced audience segmentation and tagging features to create interest groups by adding custom tags or labels to subscribers.
The free version also has its downsides. One of its main drawbacks is limited email sending, in fact it only allows you to send 12,000 emails per month. If you need to send more emails, you need to upgrade to the Premium version.
Affordable paid plans MailerLite paid plans are for those who need unlimited email sending capabilities and more advanced email marketing features. Starting at $9/month, businesses with up to 1,000 subscribers can access all premium features. A 30-day trial period is available for the Growing Business and Advanced Business paid plans, with the possibility of using all the features included in the plans. The cost of the paid version depends on the number of subscribers; it is therefore necessary to update the plan only when the number of subscribers has exceeded the limit of the current tariff plan.
Detailed click maps MailerLite’s click maps feature allows you to understand how subscribers interact with your newsletters. Thanks to this feature, you can get an idea of how to make your newsletters more engaging by analyzing whether subscribers click on playable media, still images or buttons. The click maps feature also shows the engagement or click rate of each link in the newsletter. Sending based on time zone Having subscribers from all over the world can be challenging in ter
Easy to use for non technical marketers and founders
Omnisend is a powerful all-in-one marketing automation platform designed for ecommerce businesses. It offers a range of features to help businesses communicate with customers through various channels such as email, SMS, push notifications, and social media. Here’s my review of Omnisend:
Omnisend’s pricing is based on the number of subscribers in your account. The plans start at $16 per month for up to 500 subscribers, and go up to $2,000 per month for up to 500,000 subscribers. Omnisend also offers a free plan that includes basic features for up to 15,000 emails per month.
Key Features: Omnisend offers a range of features designed specifically for ecommerce businesses, including:
Email Marketing: Create beautiful, mobile-friendly email campaigns with drag-and-drop builder, and send personalized messages to your customers.
Automation Workflows: Create automation workflows that trigger messages based on customer behavior, such as abandoned cart reminders or product recommendations.
SMS Marketing: Reach customers directly on their phones with SMS marketing campaigns and automated messages.
Push Notifications: Send push notifications to customers who have opted in to receive them, reminding them of sales or new products.
Signup Forms: Easily create custom signup forms to collect email addresses and other customer data.
Reporting and Analytics: Track the performance of your campaigns and automate reports to keep you informed.
Omnisend is best suited for ecommerce businesses that want to automate their marketing efforts across multiple channels. Its features are designed to help businesses increase sales, reduce cart abandonment, and improve customer engagement.
Klaviyo: Another popular marketing automation platform for ecommerce businesses.
Mailchimp: Offers email marketing, automation, and other marketing tools for businesses of all sizes.
Drip: A marketing automation platform designed specifically for ecommerce businesses.
ActiveCampaign: Offers a range of marketing automation and CRM features for businesses of all sizes.
Overall, Omnisend is a great choice for ecommerce businesses looking for an all-in-one marketing automation platform that can help them reach customers across multiple channels. Its pricing is reasonable, and its features are designed specifically for ecommerce businesses. However, it’s always a good idea to compare different options before making a final decision.