AWeber Review: Is It the Best Email Marketing Tool for Small Businesses?

AWeber review

AWeber, founded in 1998 by Tom Kulzer, is among today’s pioneer email marketing tools. The tool was initially designed to help small businesses grow by helping them create email marketing campaigns, build a subscriber list, engage with their customers, and track results. AWeber has since grown and boasts over 100,000 users from all over the world. It offers an array of excellent features for advanced campaigns.

Who Should Consider Using AWeber 

AWeber is a tool for entrepreneurs, small businesses, and large enterprises. This tool is perfect for

  • Inexperienced marketers without prior experience using an email marketing service due to its ease of use. AWeber offers a huge template library to help you get started easily.
  • Small businesses and business start-ups with a low email marketing budget set as it has affordable plans with all the basic features needed to create great campaigns.
  • E-commerce stores as it offers exceptional digital marketing solutions plus outstanding customer support, making it easier for your store to make a sale.

AWeber Review: Key Features

Email Campaign Creation

“Create pro-like email campaigns hassle-free.”

AWeber makes it easy to create outstanding campaigns with autoresponders, newsletters, and other emails that perfectly reflect your brand. It gives you various options for designing your marketing emails. This allows you to choose the tool that you are most comfortable with.

To begin with, the tool offers more than 700 fully customizable templates sorted into different categories to help you easily design pro-quality emails. Thus, you don’t need to start from scratch, saving time.

Better still, this tool comes with an artificial intelligence-powered email builder called the Smart Designer. This allows you to create your custom templates from an existing web page. To use the Smart Designer, all you need to do is paste the URL of a web page then the tool will create a range of templates in no time. Once made, you can select a template and customize it to fit your brand.

AWeber gives you three editing options. You can utilize the drag-and-drop editor, a plain text editor, or an HTML editor. The plain text editor allows you to create simple text-only emails. The HTML editor lets you edit the HTML code.

Additionally, AWeber has over 6,000 free image stock libraries for your content, layout, and color schemes. This allows you to enhance your emails with free images and royalty-free photography.

What’s more, AWeber integrates with Canva, a free-to-use design software allowing you to create visual assets for your emails within AWeber. You can upload and change your images with various icons, illustrations, filters, and effects. 

How do I create a campaign in AWeber?

To create a campaign in AWeber, follow these steps:

  • Go to the ‘’Messages’’ tab and click ‘’Drafts’
  • On the ‘’Drafts’’ page, click ‘’Create a Message’’ and select the editor you want to use to create your message.
  • Next, click ‘’Automations’’ and select ‘’Campaigns’’
  • Click on the ‘’ Create Campaign’’ tab
  • Click ‘’Select’’ and go to ‘’Blank Campaign’’ to create a new campaign
  • Go to the ‘’On Subscribe’’ option to begin your campaign
  • Tap ‘’Tag Applied’’to begin your campaign based on when a tag is applied.

Hosting your list / importing data into AWeber

AWeber allows you to import different file types, including CSV, TSV, XLS, XLSX, and TXT. You also get the option to add individual subscribers manually or copy and paste rows of subscribers to AWeber.

You’ll be required to provide information about the methods to get the data you are importing to prevent spam. Additionally, you may need to wait while AWeber’s anti-spam compliance team reviews your list, particularly if it’s large.

AWeber Templates

AWeber review

With over 600 templates, AWeber is among the solutions offering the largest email and newsletter templates. Finding the right template for your business is thus easy with this platform with a little bit of tweaking. Some templates are unavailable in the free plan; thus, you may need to upgrade to the paid plan to access the full suite.

While there is a wide range to choose from, AWeber’s templates come with some drawbacks, as a number of them are outdated in appearance. 

AWeber also allows you to use its Smart Designer tool to create a template that suits your brand if you don’t want to utilize its pre-made templates. 

Responsive email designs

In this era of smartphones and templates, having a solution available for all devices is crucial. This is one area where AWeber shines. AWeber’s email templates are responsive, meaning they adapt themselves to the screen size of the device used to view them.

You can quickly and easily get a preview of your email’s mobile version within AWeber. All you need to do is toggle the ‘’mobile preview’’ switch and click the preview button to see how your e-newsletter will appear on a smartphone.

Using web fonts in AWeber templates

Many email marketing platforms limit users to somewhat boring, safe fonts. AWeber allows you to add life to your emails by using web fonts that are more attractive than regular fonts.

You can choose from the 11 web fonts this solution offers, including Open Sans, Arvo, Lato, Roboto, and Noticia Texts.

Web fonts also help you achieve a greater brand coherence between your website and e-newsletter.

RSS to email templates

AWeber can use the RSS feed from your website to create e-newsletters that are distributed in accordance with a predetermined schedule. This is made possible through the Blog Broadcasts feature that the solution comes with. This helps you save a ton of time. It allows you to run your newsletters directly from your website.

Blog broadcasts are particularly useful for bloggers who want their mailing list subscribers to get e-newsletters with links to their most recent content automatically.


AWeber is among the pioneers in autoresponders, having discovered them in 1998. Autoresponders are a set of follow-up emails sent out automatically in response to user action or the passage of time. Autoresponders are crucial for email marketing solutions as they help save time and money.

The solution offers several autoresponder campaign templates, including welcome series for new subscribers, a blogger series for sharing blog posts regularly, lead magnate series for free downloads, and a Youtube newsletter for sharing videos. These templates make it easy for you to get started with autoresponders.

Landing page builder

AWeber allows building simple landing pages that can be used in combination with marketing campaigns, thus saving you money on expensive third-party solutions.  Landing pages are designed to help you capture data more effectively than traditional forms on regular websites.

What’s more, the solution also allows you to add Google Analytics to your landing pages to help assess the performance of your campaigns.


“AWeber gives you unlimited options.”

AWeber comes with an impressive integration capability with over 750 third-party apps. This allows you to link apps that you already use for marketing. With these apps, you can add and manage contacts from your CRM, connect eCommerce platforms to AWeber, and put forms on your WordPress site without coding.

You can connect AWeber to other cloud-based solutions, including website builders such as Shopify or Wix, landing page builders such as Instapage, and CRM tools like Capsule. Others include:

  • Lead generation apps like Alter, Ajungo, AidaForm,, Beacon, BookFunnel, and Booklaunch, among others.
  • Productivity tools like Calendly, Excel, Google Calendar, Google Forms, Google Sheets, and Make (formerly Integormat).
  • Content management tools include Duda, Digital Access Pass, Ghost, Simvoly, Webflow, and Wix.
  • Survey apps like Surveybot, Surveypal, SurveyMonkey, Zenloop, and Zonka Feedback

While some apps involve dedicated widgets, others need you to add a code snippet to a website. Better still, you can integrate AWeber with Zapier giving you access to over 4000 apps.

The most notable integration for AWeber is the Canva integration. The tool features built-in integration with a popular graphic design app, Canva. This allows you to access this app directly within the AWeber interface, work on a design, and easily insert it into your e-newsletter.


“Utilize your time for what matters most.”

AWeber has an email automation feature called the AWeber Campaigns that allows you to automatically send an email or series of emails to an individual or several people based on a response to a subscriber’s action or behavior. With this feature, you can use specific user actions such as opens and click-throughs to determine what message should be sent to whom and when.

AWeber has a drag-and-drop campaign builder to help you easily create automated trigger-based emails. You can create your automated campaign and trigger a campaign when a user signs up, or, based on the criteria, you used to tag customers by simply dragging and dropping the option into the workflow.

To get you started with creating automatic campaigns, AWeber provides many templates. These include a welcome series for when a customer joins your list and a blogger series that distributes various but connected information through emails.

One advantage of AWeber’s automation is adding tags to contacts. This makes it easier to maintain and segment your subscriber list. You can connect various email marketing campaigns using tags as well. A campaign may be started by a tag hence adding a tag to one sequence can start a different one.

This tool does not, however, offer advanced automation options. You can’t add if/then conditions. To establish conditions, you’ll need to create new workflows with different triggers based on the logic you want to set up.

How do I create a mailing list in AWeber? 

Creating a mailing list with AWeber is a straightforward process. Log in to your AWeber account dashboard and follow these steps to create an email list.

  • On the top left corner AWeber dashboard, click on ‘’Lists’’ and then ‘’Create New List’’ at the bottom of the dropdown.
  • On the next page, add your company name and website URL
  • Click the next step to add a ‘’List Name’’ and ‘’List Description.’’
  • Next, enter your ‘’From Name’’ and select a ‘’From Address’’.
  • Set up the confirmation message sent to subscribers when they are added to your mailing list. Specify the language and the subject line for the confirmation message.
  • Go to ‘’Edit message content’’ to edit your confirmation message
  • Click ‘’Create List’’ to complete your list setup.

AMP For Email in AWeber

AMP for email is a new technology that AWeber incorporates, giving it an advantage over other email marketing platforms. This enables recipients to perform basic actions like adding a product to a cart or making an appointment without leaving their email program or going to a website. 

Additionally, it enables you to include dynamic content such as customer polls, weather updates, real-time poll results, and more in your emails.

The dynamic aspect of AMP emails makes AWeber’s newsletters more compelling. However, you’ll need technical skills to implement the AMP for email functionality. You’ll need some skills in AMP HTML and coding your templates.

AWeber ‘’Magic Links’’

The magic links tool is another standout feature of AWeber. The tool transforms the link you add to an email in the AWeber editor into a preview of the link’s content. This includes images, titles, and descriptions.

The tool eliminates the need for formatting content blocks or uploading photos, helping you save time. 

Opt-in processes

Unlike some email marketing solutions, AWeber lets you choose how to handle the opt-in process. It allows you to choose either the single opt-in or double opt-in method to subscribe to your customers. 

The single opt-in method allows users to be subscribed immediately after completing a form. Double opt-in, conversely, is when a user has to click on a link in a confirmation email to complete a subscription.

By giving users an option to choose, AWeber has the edge over its competitors as not all solutions offer this option.

Split testing

Otherwise referred to as A/B testing, split testing involves sending different versions of your e-newsletters to a portion of your mailing list, evaluating the performance of each, and then distributing the best version to the rest of the list. 

AWeber offers flexibility as it allows you to send up to 3 variations of your e-newsletter with the option to mix and match variants. You can test a subject header against another subject header or a sender name against another. 

Most solutions do split testing automatically. You only need to create a few different versions of your email( using varied subject lines or content) and send a sample of your data. The solution automatically sends the most effective version to the rest of your mailing list.

AWeber Review: Optimization

AWeber has a campaign optimization feature to help you improve your marketing with access to rich data that identifies what works and doesn’t. This allows you to identify the best send times and content for more clicks and higher sales. You can also increase your website traffic by tracking the emails that get the most clicks.

Better still, the tool allows you to use A/B split testing to learn the concepts, texts, and images that perform best. You can test subject lines, preview text, message content, and even send times to see which email yields the best results.

What’s more, the tool has an email tracking and analytics feature that allows you to track everything from open rates to sales with just a few clicks. With these analytics, you can segment your email list based on open rates, purchases, and others, allowing you to deliver the right content to the right audience. You’ll also be able to create and track emails designed to boost your website’s traffic.

Segmenting data in AWeber 

With AWeber, you can create segments based on user activity and the contents of any data field in your database, including emails opened, websites visited, items purchased, links clicked, and many more.

The only downside is that AWeber does not allow you to simultaneously broadcast emails to numerous parts. This can be a problem if you frequently need to mix and match some portions in mailouts.

Pricing. How much does the full version of AWeber cost? 

AWeber offers four pricing plans as follows:

  • Free plan: This plan comes at no cost, allowing you to test the tool before committing. The plan allows a list of up to 500 subscribers, and you can send up to 3000 emails monthly. You also get landing pages, a drag-and-drop builder, web push notifications, and email templates.
  • Lite plan: This costs $12.50 per month, is billed annually, and allows you to send unlimited emails to one list with unlimited subscribers. This has more features like advanced message analytics and 24/7 support.
  • Plus plan: The plan costs $20 monthly, billed annually, and allows you to send unlimited emails to unlimited lists and subscribers. It also has all the features in the lite plan, advanced landing page features, sales tracking, low transaction fees, and removing the AWeber branding option.
  • Unlimited plan: This calls for custom pricing for over 100,000 subscribers and offers personalized account management plus all other features in the other plans.

AWeber customer support 

AWeber offers excellent customer service via various channels. It offers 24/7 email and lives chat support to all its customers. You can also call them on their toll-free number, available even for users outside the US.

It also has help options that are easily accessible in the tool’s main menu. Additionally, AWeber has help materials such as knowledge base articles on the company blog. It also has video tutorials to help users better familiarize themselves with all the features.

Better still, there are no hurdles to go through to contact support. All the relevant contact details are easily accessible on the company’s contact page.

AWeber Review: What We Love About It.

These are some of the things that are desirable about AWeber:

  • Numerous templates: AWeber offers a good range of templates for email newsletters, landing pages, and blog broadcasts to get you started easily.
  • Flexibility: With this solution, users can choose either single or double opt-in for their subscribers.
  • Excellent integration capabilities: AWeber integrates with an impressive range of third-party tools and apps. This makes it easy to create a smooth workflow.
  • AMP for email: This email marketing solution facilitates AMP for email, allowing you to include dynamic content.
  • Great import functionality: AWeber has good import functionality with the option to import many file types and include the email addresses you’re importing directly to an autoresponder cycle.
  • Responsive email templates: Aweber’s email templates are responsive, meaning they automatically resize themselves to fit the device they view.

AWeber Review: Drawbacks 

While AWeber is a great tool with so much to like, it also has shortcomings. These are some of the tool’s drawbacks.

  • Basic automation: AWeber’s automation is very basic and has limited options. It lacks advanced automation features like a visual workflow editor and conditions.
  • Outdated interface: AWeber’s interface is clunky and outdated. Many users report that it does not allow bulk actions. You can only do one thing at a time, making it difficult to create a seamless workflow.
  • Steep learning curve: Because AWeber’s interface is clunky and outdated, users need time to adapt. The tool has a steep learning curve. You may need a help guide to Install AWeber.
  • Limited reporting and analytics feature: Although AWeber has reporting and analytics features, these are very basic and have very limited options.
  • Old-fashioned templates and forms: Though it offers access to an impressive range of templates with over 700 options, some need to be updated and not on-trend.
  • It’s costly: AWeber is quite pricey compared to other alternatives with more advanced marketing and automation features. This tool lets you pay for your account’s active and inactive email addresses.
  • Low deliverability score: Ensuring your emails get delivered is crucial in email marketing if you want higher open rates and more clicks. AWeber has not put up a system to help you sort through delivery statistics to spot any issues with delivery. As such, most of its emails end up as spam or lost.

AWeber FAQ 

Can I use AWeber for free?

Yes, you can use AWeber for a free monthly plan for up to 500 users. However, you’ll not be able to access some features.

Can I use Gmail with AWeber?

Yes, AWeber integrates perfectly with Gmail as they are both email-based platforms. You can connect AWeber and Gmail to sync data between apps and create powerful automated workflows.

How many lists can I have in Aweber?

With AWeber’s plus plan, you can create unlimited lists at no extra cost. However, you can only have one list with the free plan.

How many emails can you send with AWeber?

You can send 3,000 emails monthly or 100 days with a free AWeber account. With the Pro plan account, you can send unlimited emails. 

Can you have more than one AWeber account?

Yes, you can have multiple accounts with AWeber. However, you must switch between the accounts if you use the same email address while working.

AWeber Review: Final Thoughts 

AWeber also integrates with many third-party tools hence a good choice if you are already using other apps in your business. This makes it easier to create a seamless workflow. However, something else may work better if you are looking for advanced segmentation and automation features.

Mailchimp – More than Just an Email Marketing Platform: A Comprehensive Review

One of the most popular email marketing platforms available today is Mailchimp. Since its launch in 2001, Mailchimp has evolved from being just an email marketing tool to an all-in-one marketing and CRM platform. In this blog post, we will review Mailchimp to help you decide if it’s the right choice for your business.


Mailchimp offers a tiered pricing structure, catering to businesses of all sizes:

  1. Free Plan: This plan includes basic email marketing features, 500 contacts, and a monthly sending limit of 1,000 emails. It’s perfect for small businesses or those just starting with email marketing.
  2. Essentials Plan: Starting at $13/month, the Essentials plan increases your contact limit to 5,000 monthly emails and adds features such as A/B testing, custom branding, and 24/7 customer support.
  3. Standard Plan: At $20/month, this plan increases the monthly sending limit to 6,000 and adds advanced segmentation, behavioral targeting, and more automation options.
  4. Premium Plan: For $350/month, the Premium plan offers a 150,000 monthly sending limit, advanced analytics, and priority customer support, catering to large businesses with extensive email marketing needs.


  • User-friendly interface
  • Powerful automation features
  • Extensive template library and customization options
  • Comprehensive reporting and analytics tools
  • Integration with popular third-party apps and services
  • Free plan available for small businesses


  • Limited design flexibility in the drag-and-drop editor
  • Higher-tier plans can become expensive for large contact lists
  • Customization options for forms and landing pages could be more robust

Features and Functionality

  1. Email Marketing

Mailchimp’s core feature remains its robust email marketing capabilities. With a wide array of templates and an intuitive drag-and-drop editor, creating professional and eye-catching emails is a breeze. Mailchimp also offers advanced segmentation options, allowing you to target specific groups of subscribers based on demographics, behavior, or other criteria.

  1. Automation

Automation is where Mailchimp truly shines. The platform offers pre-built automation workflows for common marketing tasks such as welcome emails, abandoned cart reminders, and win-back campaigns. You can also create custom workflows to suit your specific business needs. This automation help save time and ensure consistent communication with your audience.

  1. Analytics and Reporting

Mailchimp’s reporting tools allow you to track the performance of your email campaigns in real time. You can easily access open rates, click-through rates, bounce rates, and other metrics that help you make informed decisions about your campaigns. The platform also integrates with Google Analytics, providing a more comprehensive view of your email marketing performance.

  1. CRM and Integrations

Mailchimp’s built-in CRM helps you manage your contacts and track their interactions with your business. You can add custom tags and notes to your contacts, making segmenting and targeting your audience easier. Mailchimp integrates seamlessly with a wide range of third-party apps and services, such as Shopify, WordPress, and Zapier, to further enhance its capabilities.

  1. Landing Pages and Forms

Mailchimp allows you to create visually appealing landing pages and signup forms to grow your subscriber list. You can choose from a variety of templates, customize them to fit your brand, and add your own images and content. The platform also offers tools to help you create pop-up forms, embedded forms, and gated content.


Mailchimp has established itself as a leading email marketing platform thanks to its user-friendly interface, powerful automation, and extensive integration options. The platform’s built-in CRM, analytics, and landing page

Substack Review: From Creators, For Creators

Substack is a popular email newsletter platform that provides writers, journalists, and content creators with the tools and resources they need to build and monetize their audiences.

Pricing: Substack is free to use, but the platform takes a 10% cut of any revenue generated by paid subscriptions. This means that if you charge $5/month for your newsletter, Substack will take 50 cents per subscriber per month.


  1. User-friendly interface: Substack has a simple and intuitive interface that makes it easy to create and distribute newsletters.
  2. Monetization options: Substack allows writers to monetize their newsletters through paid subscriptions, sponsorships, and merchandise sales.
  3. Audience building: Substack helps writers build and grow their audience through its discovery features and newsletter archives.
  4. Customization: Substack allows writers to customize their newsletters with their own branding, themes, and design.


  1. Limited functionality: Substack is primarily designed for email newsletters, so it may not be suitable for writers who want to create more complex content like podcasts, videos, or courses.
  2. Limited analytics: Substack provides basic analytics like subscriber numbers and open rates, but it doesn’t offer in-depth data analysis.
  3. Revenue sharing: Substack takes a 10% cut of any revenue generated by paid subscriptions, which may be a deal breaker for some writers.

Key Features

  • User-friendly interface: Substack provides a clean, user-friendly interface that makes it easy for writers to create and manage their newsletters.
  • Customizable templates: Substack offers a variety of customizable newsletter templates, allowing writers to design newsletters that reflect their personal brand and style.
  • Subscriber management: Substack provides tools to manage and grow a subscriber base, including the ability to import and export subscriber lists and automate subscription management.
  • Payment processing: Substack enables writers to monetize their newsletters by offering paid subscriptions or accepting donations from their readers. It also provides tools for managing payments and revenue reporting.
  • Community building: Substack allows writers to build communities around their newsletters by enabling comments, discussion forums, and other interactive features.
  • Analytics: Substack provides detailed analytics on subscriber growth, engagement, and revenue, allowing writers to track their performance and optimize their content.
  • Mobile app: Substack has a mobile app that allows writers to manage their newsletters and engage with subscribers on the go.

Substack is Best for…

Substack is best for writers and publishers who want to create and distribute email newsletters to a loyal subscriber base. It’s ideal for writers who want to monetize their content and build a following.

Substack Alternatives:

  1. Beehiiv is a newsletter platform designed by email marketing experts. It allows us to do advanced customization, launch a referral program, and offer paid subscriptions for growth.
  2. ConvertKit is an email marketing platform that’s designed for creators and bloggers. It offers more advanced features like automation and landing pages but may be more expensive than Substack.
  3. Contribee is a platform that allows creators to monetize their content through subscriptions, merchandise sales, and sponsorships. It’s ideal for creators who want to offer more than just email newsletters, like podcasts, videos, and artwork.

Moosend Review: Email Marketing Tool for Thriving Businesses

Moosend is an email marketing and automation platform that enables businesses to send targeted and personalized email campaigns.


Moosend offers a variety of pricing plans based on the number of subscribers you have and the features you need. Their plans start at $9/month for up to 500 subscribers with unlimited emails and can go up to $5,840 per month for 1,000,000 subscribers. They also offer a pay-as-you-go option for users who need to send a large volume of emails occasionally.


  1. Easy to use: Moosend has a user-friendly interface that’s easy to navigate, even for beginners.
  2. Personalization: Moosend allows you to personalize your emails based on customer behavior, interests, and preferences.
  3. Automation: Moosend offers advanced automation features like drip campaigns, lead scoring, and segmentation.
  4. Integrations: Moosend integrates with over 1000 apps and tools, including Shopify, Salesforce, and WordPress.


  1. Limited customization: Moosend offers limited customization options, which may not be suitable for businesses that require more branding and personalization.
  2. Limited analytics: Moosend provides basic analytics like email opens and clicks, but it doesn’t offer in-depth data analysis.
  3. Limited email template options: Moosend has a limited selection of email templates compared to other email marketing platforms.

Key Features

  1. Email Campaigns: Moosend allows users to create and send email campaigns easily, with a drag-and-drop email editor, customizable templates, and a variety of targeting options.
  2. Marketing Automation: Moosend provides advanced automation tools that enable users to create automated workflows based on specific triggers, such as a subscriber’s behavior or demographics.
  3. Landing Pages: Moosend includes a landing page builder that allows users to create custom landing pages for their email campaigns and promotions.
  4. Segmentation and Personalization: Moosend enables users to segment their email lists and personalize their messages based on various criteria, such as location, behavior, and preferences.
  5. Reporting and Analytics: Moosend provides real-time reporting and analytics that enable users to track and analyze the performance of their email campaigns, landing pages, and automation workflows.
  6. Integrations: Moosend integrates with a variety of third-party tools, such as CRM systems, e-commerce platforms, and social media channels, to help users streamline their marketing efforts.
  7. A/B Testing: Moosend allows users to test different versions of their email campaigns, landing pages, and automation workflows to optimize performance and increase conversions.

Best for…

Moosend is best for small to medium-sized businesses that need an affordable and easy-to-use email marketing platform to engage their customers and drive sales. It’s ideal for businesses that want to automate their marketing processes and create targeted campaigns based on customer behavior.


  1. ActiveCampaign is a more comprehensive marketing automation platform that offers advanced features like CRM, lead scoring, and attribution reporting. However, it can be more expensive than Moosend.
  2. Sendinblue is a similar email marketing platform to Moosend that offers advanced features like A/B testing, marketing automation, and landing pages. However, it can be more expensive than Moosend.
  3. Mailchimp is a popular email marketing platform that offers basic marketing automation features and is easy to use. However, it may not be as powerful or comprehensive as Moosend.

ActiveCampaign Review: Pricing, Pros & Cons

ActiveCampaign is an all-in-one marketing automation platform that helps businesses of all sizes create targeted campaigns, automate their marketing processes, and grow their customer base. Here’s my review of ActiveCampaign based on its pricing, pros, and cons, what it’s best for, and its alternatives.


ActiveCampaign offers four pricing plans based on the number of contacts you have and the features you need. Their plans start at $29/month for one user and go up to $149/month for five users. They also offer a custom enterprise plan for businesses with more than 50,000 contacts.


  1. All-in-one platform: ActiveCampaign offers a complete suite of marketing automation tools, including email marketing, CRM, marketing automation, and messaging.
  2. User-friendly interface: ActiveCampaign has a user-friendly interface that’s easy to use, even for beginners.
  3. Personalization: ActiveCampaign allows you to personalize your campaigns based on customer behavior, interests, and preferences.
  4. Integrations: ActiveCampaign integrates with over 800 apps and tools, including Shopify, Salesforce, and WordPress.


  1. Pricing: Activecampaign’s pricing plans can be costly, especially for businesses with a large number of contacts.
  2. Limited reporting: ActiveCampaign’s reporting features are limited compared to other marketing automation platforms.
  3. Learning curve: ActiveCampaign’s extensive feature set can be overwhelming for new users.

Key Features

  1. Email Marketing: ActiveCampaign provides a powerful email marketing platform that includes drag-and-drop email design, automation workflows, and A/B testing capabilities.
  2. Marketing Automation: ActiveCampaign offers advanced automation tools that enable users to create complex automation workflows based on triggers and actions.
  3. CRM and Sales Automation: ActiveCampaign includes a CRM platform that allows users to manage leads, contacts, deals, and tasks. It also provides sales automation tools that help users automate their sales processes, such as lead scoring and pipeline management.
  4. Messaging and Conversations: ActiveCampaign includes a messaging platform that allows users to engage with customers through email, chat, SMS, and social media.
  5. Personalization: ActiveCampaign offers a range of personalization features, such as dynamic content, conditional messaging, and personalized recommendations.
  6. Analytics and Reporting: ActiveCampaign provides detailed analytics and reporting that enable users to track and analyze the performance of their marketing campaigns, automation workflows, and sales processes.
  7. Integrations: ActiveCampaign integrates with a wide range of third-party tools and platforms, including CRMs, e-commerce platforms, social media channels, and payment gateways.

Best for…

ActiveCampaign is best for small to medium-sized businesses that need a comprehensive marketing automation platform that can help them personalize their campaigns, engage their customers, and grow their business. It’s ideal for businesses that rely heavily on email marketing and want to automate their marketing processes.


  1. HubSpot: HubSpot offers a similar set of marketing automation tools to ActiveCampaign, but with more advanced features like lead scoring and attribution reporting. However, it can be more expensive than ActiveCampaign.
  2. Mailchimp is a popular email marketing platform that also offers basic marketing automation features. It’s best suited for small businesses that need a simple, user-friendly platform to manage their email campaigns. However, it may not be as powerful or comprehensive as ActiveCampaign.

Klaviyo Review (A Beginner’s Guide): Features, Pros, and Cons

Klaviyo’s focus on data-driven marketing and automation sets it apart from other email marketing tools and makes it a popular choice for businesses of all sizes.

The Revenues from Email Marketing keep increasing exponentially every year. This should tell you the importance of Data-Driven Email Marketing. And that’s exactly what Klaviyo provides!

💯In this Klaviyo Review we are covering a beginner’s guide to Klaviyo, including its features, pros, and cons. 

Let’s get started!

1. Klaviyo Review (Features)

1a) Email Templates and Design

Klaviyo provides a range of email templates that can be customized to match your brand’s look and feel.

The platform also offers a drag-and-drop email builder that makes it easy to create professional-looking emails without any coding knowledge.

You can choose from a variety of pre-designed templates or build your own from scratch using the builder.

Klaviyo Review

Additionally, Klaviyo offers a range of design tools, including the ability to add images, videos, and custom HTML elements to your emails.

1b) Automation and Triggered Emails (Flows)

Klaviyo’s automation features allow you to create targeted, triggered email campaigns based on specific customer behaviors or actions.

For example, you can set up an automation to send a welcome email to new subscribers, or to send a follow-up email to customers who abandoned their carts on your site.

Automations can be created using a simple, drag-and-drop interface, and can be tailored to specific segments of your audience for maximum impact.🔥

1c) Segmentation and Personalization

Klaviyo provides a range of tools for segmenting your audience and personalizing your emails. 

You can create segments based on a wide range of criteria, such as purchase history, location, and email engagement

Klaviyo Review

This allows you to send targeted and personalized emails that are more likely to convert. 

Additionally, while writing this Klaviyo Review, we saw that Klaviyo’s personalization features allow you to add dynamic content to your emails, such as product recommendations based on a customer’s purchase history.

1d) Reporting and Analytics

Klaviyo provides a range of reporting and analytics tools that allow you to track the performance of your email campaigns. 

Klaviyo Review

You can view detailed metrics, such as open rates, click-through rates, and conversion rates, and use this information to optimize your campaigns for better results. 

Klaviyo also provides real-time analytics that allow you to see the results of your campaigns in near real-time.

1e) Integrations with Other Platforms

Klaviyo integrates with a wide range of e-commerce platforms and tools, including Shopify, Magento, BigCommerce, and more. 

Shipping Tools Integration

Servicing Platforms

And Advertising Platforms such as Google and Facebook

Integration allows you to seamlessly integrate your email campaigns with your other marketing efforts, and to automate certain tasks, such as adding new subscribers to your email list when they make a purchase on your site. 

The integrations provided by Klaviyo make it easy to work with other platforms and tools to maximize the impact of your email campaigns.

2. Klaviyo Review (Pros)

2a) Comprehensive Set of Features

Klaviyo offers a wide range of features that make it a comprehensive email marketing platform. From email design and automation to segmentation and personalization, Klaviyo provides everything you need to run effective email campaigns.

Klaviyo’s range of integrations with other platforms and tools allows you to maximize the impact of your email campaigns and work seamlessly with other marketing efforts.

2b) Data-Driven Marketing

Klaviyo Review

Klaviyo’s focus on data-driven marketing sets it apart from other email marketing platforms. The platform provides a range of reporting and analytics tools that allow you to track the performance of your email campaigns and optimize them for better results.

This focus on data and metrics helps you to make informed decisions about your email marketing efforts and achieve better results.😎

How Klaviyo’s Data driven Marketing can make Businesses succeed?

Klaviyo’s data-driven approach helps businesses to better understand their customers and their behaviors. This understanding can then be used to create more effective marketing campaigns that are personalized and relevant to each individual customer.

👍By using data to drive marketing efforts, businesses can see a higher return on investment, as they are reaching their target audience with the right message at the right time.

👍Additionally, data-driven marketing helps businesses to build trust with their customers, as they are able to demonstrate that they understand and value their customers’ needs and preferences.

👍This can lead to increased customer loyalty and repeat business.

Overall, Klaviyo’s data-driven approach can greatly improve a business’s marketing efforts, helping them to reach their target audience in a more meaningful way, and drive better results for their business.

2c) Strong Customer Support

Klaviyo provides strong customer support, including a knowledge base, live chat, and email support. The support team is knowledgeable and responsive, making it easy to get help when you need it.

This strong customer support makes Klaviyo a reliable choice for businesses of all sizes, and provides peace of mind for those who may not be as familiar with email marketing.

2d) User-Friendly Interface

Klaviyo’s interface is user-friendly and intuitive, making it easy to use, even for those with little or no email marketing experience.

The drag-and-drop email builder and simple automation interface make it easy to create and send emails, and the platform’s focus on personalization and segmentation allows you to target your campaigns for maximum impact.

2e) Cost-Effective

Klaviyo offers a range of pricing plans that are designed to meet the needs of businesses of all sizes.💲

The platform is cost-effective and provides a good value for its features, making it a popular choice for businesses looking to maximize their marketing budget.

Additionally, Klaviyo provides a free trial for those who want to try the platform before committing to a paid plan.

3. Cons of Using Klaviyo (But not really!)

3a) Steep Learning Curve

While Klaviyo is designed to be user-friendly, the platform does have a steep learning curve for those who are new to email marketing.

Some users may find it challenging to get started with the platform and make the most of its features.

However, this can be overcome with time, practice, and by taking advantage of the platform’s extensive knowledge base and customer support.

3b) Limited Free Plan

Klaviyo offers a free plan, but it is limited in terms of the number of contacts and emails that can be sent.

This may not be suitable for businesses with a large email list, and those who require a more comprehensive email marketing platform may need to upgrade to a paid plan.

Ofcourse, you have to invest some money to use a platform this good!

Overall, while Klaviyo has its cons, it is still a comprehensive and effective email marketing platform that provides a range of features, integrations, and customer support.

By weighing the pros and cons, you can make an informed decision about whether Klaviyo is the right email marketing platform for your needs.

4. How to Get Started with Klaviyo

4a) Sign Up for a Klaviyo Account

The first step in getting started with Klaviyo is to sign up for an account.

This can be done by visiting the Klaviyo website and clicking on the “Sign Up” button.

Users will be asked to provide some basic information, such as their name, email address, and password, to create an account.

4b) Connect to Your E-commerce Platform

Once the account has been created, the next step is to connect it to your e-commerce platform.

Klaviyo integrates with a range of e-commerce platforms, including Shopify, Magento, and WooCommerce, making it easy to import customer data and order information.

4c) Import Your Email List

The next step is to import your email list into Klaviyo.

This can be done by uploading a CSV file or connecting to your email marketing platform.

Klaviyo will automatically import your contacts and categorize them based on their behavior and preferences.👇

4d) Customize Your Klaviyo Profile

Once your email list has been imported, it’s time to customize your Klaviyo profile.

This includes setting up your email templates, automations, and other customizations that will help you make the most of the platform.

4e) Start Sending Emails

The final step is to start sending emails to your subscribers.

Klaviyo provides a range of templates and email builders that make it easy to create effective and engaging emails.

You can also take advantage of Klaviyo’s automation features to send targeted and personalized emails to your subscribers.

Overall, getting started with Klaviyo is straightforward and can be done in just a few simple steps.

Whether you are new to email marketing or have years of experience, Klaviyo provides a range of features and resources that will help you make the most of the platform and grow your business.✨

5. Conclusion

In conclusion, Klaviyo is a powerful and user-friendly email marketing platform that offers a range of features and tools for businesses of all sizes.

With its comprehensive list of features, including automation, personalization, and integrations with e-commerce platforms, Klaviyo provides everything you need to create effective and engaging emails that drive conversions and grow your business.

Before choosing Klaviyo, it’s important to consider your specific needs and goals, as well as the size and complexity of your business.

In the end, whether you choose Klaviyo or another email marketing platform, the most important thing is to invest time and resources into creating an effective email marketing strategy that will help you achieve your goals and grow your business.

With the right approach and a little hard work, you can use email marketing to drive conversions, build strong relationships with your subscribers, and grow your business for years to come.


Is Klaviyo easy to use?

Klaviyo has a steep learning curve, as it offers a wide range of features and options. It may take some time to get up and running, but once you get the hang of it, Klaviyo is a powerful platform.

Does Klaviyo offer landing pages?

Yes, Klaviyo offers a basic landing page builder, but it is not as robust as other landing page builders on the market.

How does Klaviyo determine the best time to send emails?

Klaviyo uses machine learning algorithms to determine the best time to send emails to each individual recipient based on their behavior and engagement with previous emails. This results in higher open rates and more effective campaigns.

Is Klaviyo GDPR compliant?

Yes, Klaviyo is fully GDPR compliant. They have built in features that allow businesses to easily manage consent, provide data access and erasure, and comply with other GDPR requirements.

Can I use Klaviyo for SMS marketing as well?

Yes, Klaviyo offers SMS marketing capabilities in addition to email marketing. This allows businesses to reach customers where they are and improve their overall marketing strategy.

Can Klaviyo integrate with my current e-commerce platform?

Yes, Klaviyo integrates with a variety of popular e-commerce platforms, such as Shopify, Magento, and WooCommerce. This allows for seamless data transfer and a more streamlined marketing process.

What kind of support does Klaviyo offer?

Klaviyo offers 24/7 email support and a comprehensive knowledge base for users to find answers to their questions. They also offer a dedicated customer success team for larger clients.