Beehiiv Review: A Newsletter Platform from Industry Experts

Beehiiv is designed to help creators manage their newsletters without needing any other tool/solution. It is the number one alternative for Substack and number two for Convertkit.

Beehiiv review

Though Beehiiv is comparatively new in the newsletter solutions market but has been getting so much attention, it is known for the remarkable results it brings because of its quality features such as Magic Links, Monetization, and Referral program.  

Beehiiv was created and launched by industry experts — the same team that built and scaled the Morning Brew. 

Morning Brew is famous for its top-class newsletter in the email newsletter niche. It has 4 million subscribers and has generated about $50 million in sales. 

The founder of Beehiiv, Tyler Denk, was a part of the Morning Brew growth team. This is why the minimum expectation of creators from Beehiiv is the availability of all important features. 

The features of Beehiiv include

  • Custom newsletters
  • Website customization with SEO-optimized web hosting
  • Campaign and subscriber analytics with Google Analytics integration
  • Attribution tracking
  • Magic links
  • Recurring subscription revenue
  • Audience segmentation, and 
  • Unlimited sending 

Beehiiv Pricing

Beehiiv has a simple and fair pricing structure. Though the pricing structure is not dependent on the number of subscribers, each plan comes with a limit. 

Launch – Free Forever

The free forever plan is suitable for up to 2500 subscribers. It is recommended for any content creator who is just getting started.

The features in the free plan include

  • Web hosting 
  • Custom newsletters
  • Content management system 
  • Audience segmentation
  • Unlimited sending and much more

*All of your content created on the free plan will have Beehiiv branding in it.

Grow – $49 per Month

The Grow plan is designed for people who are rapidly growing their email lists. It is suitable for newsletters with up to 10,000 subscribers

The Grow plan includes all features in the Launch, plus

  • Custom domains
  • Own website
  • Premium subscription
  • Unlimited audience polls
  • Audience segmentation
  • A/B tests
  • Subscribers forms, and much more

Scale – $99 per Month

The Scale plan is designed for top email newsletters. This plan comes with access to all features of Beehiiv. 

The Scale plan comes with everything in Grow, plus

  • Integrated referral program
  • Automated journeys
  • 3D analytics
  • Dedicated email blasts
  • Multiple publications 
  • Priority support, and much more. 

Try Beehiiv for Free.

Key Features of Beehiiv

Writing Suite

Beehiiv has gathered all content creation-related features under the writing suite option. 


Posts are where you create content for website and email alike. Here you can write a blog post to publish on your website, and with some advanced settings, you can instantly set it off for your email subscribers. 

A sneak peek of Beehiiv's post editor
A sneak peek of Beehiiv’s Posts editor

The interface of the post editor is clean. You can set the title and the subtitle with a displayed date for the email. 

The configuration menu is pinned to the bottom of the setting menu. You can select the following options; preview, send a test, save the template, and schedule. 

At the top, you can find options for SEO, website settings, email settings, post settings, and delivery. 

posts settings in Beehiiv

When you hit a new line in the post editor, you will have quick access to all features of the editor. You can navigate these features with arrow keys and shortcuts. 

Editing options in beehiiv

You can use all of the options available in the editor. You can embed links, TikTok videos, Instagram content, Twitter posts/threads, and YouTube content within a few clicks. 

A quick inline editing suite is also available. You can highlight text and access the inline editor. It comes with the following options.

Beehiiv inline editor
Beehiiv inline editor

You can add rich media such as buttons, images, emojis, code snippets, etc. 

Email Blasts

Your newsletter must be catering to a unique set of audience segments within a niche. Email Basts is a feature designed to help you engage with a particular segment using personalized content. 

After all, your subscribers won’t be interested in the same topics — and they must have a unique area of interest. 

Beehiiv lets you aggregate your audience based on different parameters. These parameters can be 

  • Engagement: it is further classified as open rates, click-through rates, recent activity, etc.
  • Attributes: this includes email type, attribution source, signup date, etc.
  • Posts: it includes statuses like received, opened, clicked, etc.

And many other parameters with further categories. 

The possible use of this feature includes (but is not limited to), 

  • Sending a personalized re-engagement campaign to subscribers before churning them
  • Nurturing existing readers to a relevant offer 
  • Engaging with new subscribers who signed up for a webinar or event

Content Tags

A great way to organize your content is by using content tags. You can create unique tags to help you and your audience navigate through different content topics in detail. 

For example, you have a blog about email marketing, discussing sub-topics like ‘growing your list,’ ‘email marketing,’ and ‘tools.’ 

content tags in beehiiv

Each sub-topics can be a category, and you can aggregate your posts. 

In the future, Beehiiv will launch a feature where your audience can visit your site and search for posts using content tags. This ensures clean navigation and classification of content on your website. 

Paywall Break

Email newsletters with a subscription fee have a small segment of content you can read for free. However, after a limit, subscribers will need to upgrade to keep reading. 

Paying subscribers with an active subscription will be able to read all content below the paywall. 

Beehiiv has a paywall block you can add to your newsletter. This is another way of earning money from your newsletter. 


In email marketing, automation is a great way to save time. Automation lets you set multi-step email journeys based on different triggers on autopilot. 

beehiiv automation features

A trigger can be any action that your subscribers might take. It could be signing up for your newsletter or upgrading your premium offer. 

Based on these triggers, you can automate the email sequence that will meet the specific needs of a subscriber. 

With Beehiiv automation builder, you can simply 

  • Select a Trigger
  • Add a step
    • Choose a time delay 
    • Create your email
  • Rinse & repeat

With this, you can automate welcome series, upgrade series, content series, etc. 

Referral Program & Recommendations

Reaching new audiences to sign up for your email is the conventional way to build an email list. 

Now, newsletters looking to scale their audience leverage the referral program and recommendations. 

beehiiv referral program

With the referral program feature, your existing subscribers can refer to your newsletters in their circle and earn points. This way, your efforts to reach a new audience can be significantly reduced. 

The reward program feature has all the essential features. Plus, it comes with multi-layered fraud detection to ensure the referred emails are legit. 

The recommendation feature lets you recommend relevant content and newsletters to your audience. With this, you can easily recommend trending newsletters to your audience. 

From the main recommendation dashboard, you can see the publications you are recommending and the publications recommending you.

newsletter recommendations

Magic Links

A unique link that automatically subscribes your visitor to the newsletter with just a single click. 

You can add this unique link to your content. Whenever someone clicks on the hyperlink, they will be subscribed to your list without providing their email address. 

Beehiiv’s Magic link feature is compatible with various email marketing platforms, including 

  • Active Campaign
  • AWeber
  • ConvertKit
  • Constant Contact
  • MailerLite
  • Mailchimp and many others

Monetize Your Newsletter – Early Access

Beehiiv offers a monetization feature for its creators. It is inspired by Morning Brew’s advertising capabilities, reportedly generating $46 million in revenue in 2021. 

With Beehiiv’s ad network, you can feature premium logos and ads from the world’s top companies through a seamless process. 

You need to apply to have early access to the Beehiiv ad network. To get access, you need to have

  • At least 1,000 subscribers
  • Must be an active sender

Once your application is accepted, you will receive ad placement from premium sponsors vetted by the Beehiiv team. From the available options, you can accept whichever you’d like. 

Each ad placement clearly outlines the revenue structure you can review before accepting it. You can receive payments a few weeks after running the ads in your newsletter. 

Manage Subscribers

In Beehiiv, you can import the list of subscribers or add them manually without a complicated process. Here are the details of other features. 

Quick Overview 

From the Audience menu, click the Subscribers option to see the list of emails subscribed to your newsletter. 

Here you will find the quick detail window for each email, such as subscribed on the date, acquisition source, and status. 

The acquisition source helps you keep a track of the source your subscribers are coming from. With that in mind, you can better predict the marketing strategy to nurture and convert them. 

manage subscribers in beehiiv


You can break down your audience into different segments based on what your audience is interested in. Segments are usually created for audiences of unique interest. 

You can create different segments for different subscribers. Some subscribers can be in more than two segments based on their shared parameters. 

You can also apply conditions for attribute, action, and measure to create unique segments. 

create segments in beehiiv

Survey Forms & Polls

Beehiiv has survey forms and polls that you can add to your email newsletter. Polls and survey forms are good for collecting feedback and insights from readers. 

With easy insight collection, you’d better understand your audience’s preferences. Adding polls and surveys directly to your content unlocks a new way to engage with your audience. 

Once you have gathered data, you can seamlessly export and share the quantitative and qualitative data in just a few clicks. 

Custom Fields

Beehiiv has a custom fields option to store your audience’s metadata, create customized posts, and much more. 

Depending on the data type, you can create individual fields you’d like your subscribers to inherit. A few examples of custom fields are 

  • First name
  • Last name
  • Favorite color
  • Subscriber rating

You can include a custom field while important an email list. You can choose from an existing field or create new ones on the go. 

Customized Subscribe Forms

Beehiiv lets you create customized subscription forms. You can access the form editor when you hit the ‘create new form’ button. 

Here you can add all details, including the name, header, description, button text, and input placeholder.  

branding color palette

You can customize the typography of the header, body fonts, and buttons. You can also decide what happens when a visitor subscribes via your form.

post form submission settings

Analyze Newsletter Performance

Beehiiv has a 3D subscriber analytics toolkit. It gives you detailed data on subscribers’ activity and behavior. You can optimize your marketing campaigns for better growth and retention with those details. 

All these details are presented in an intuitive dashboard where you can access each metric easily. 

analytics in beehiiv

The analytics report will have details of your top-performing posts, most clicked links, and many other metrics. With that, it becomes possible to track the performance of your ongoing ad campaign. 

Importing contacts

You can import first 100 contacts without restrictions. If you want to inport more You need to do Stripe verification – it will instantly raise your import limit to 10,000.

Alternatively you can contact support to verify your identity. With this method you have to wait 48 – 72 hours for your verification to complete and before raise your import limit.

Beehiiv Alternatives

Behiiv vs ConvertKit

ConvertKit is another modern newsletter platform managed by industry experts. The tool has almost all the features like automation, email templates, broadcast, and email sequences. 

All these amazing features are enough for a creator to start and grow a brand with email marketing. 

However, ConvertKit is taking the lead with Creator’s Profile if I compare the features. But on the same line, Beehiiv is keeping an extra point with newsletter monetization and a custom website. 

In pricing, my vote is for Beehiiv, as Beehiiv’s free plan caters to 2500 subscribers. It has all the essential features that a creator-friendly newsletter platform should have. 

On the other hand, ConvertKit’s free forever plan caters to only 1000 subscribers. Though it is fairly enough, Beehiiv is taking the lead. 

The paid plans of ConvertKit start from $29 and are suitable for 1000 subscribers. Beehiiv paid plan starts from $49 and caters to 10,000 subscribers. Read the full ConvertKit review here. 

Full comparisson of Convertkit vs Beehiiv

Beehiiv vs Substack

Substack is an email newsletter platform specially designed for content creators and a home for quality content creators. It lets creators set up a blog and newsletter without needing any technical knowledge. 

Getting started on Substack is free. You can cater to a huge audience without paying a fee. However, when you turn on the subscription, the platform will keep the 10% cut of revenues for operating costs. So if you plan to monetize your newsletter with subscription – Beehiiv is a better option.

Your content and subscribers built on Substack are yours. If at any point you want to switch to a different email service provider, you can easily import and export contacts in an instant. 

Plus, both tools let you have a website to help you grow your audience, but the custom domain is only available in premium subscriptions.

So, if you want to have things easy and want to focus on content creation, Substack will be a good option for you. If you want to have complete control over everything, Beehiiv will be a good option for you. 

Beehiiv Review Summary 

Beehiiv is an advanced tool for email marketers. You can engage with a huge email list, save content for eternity on your website, and improve your content’s ranking with SEO.

Though there are many Beehiiv alternatives, if you want a cost-effective top-class tool created by experts in email marketing, try Beehiiv.  

EmailOctopus Review: The Finest Email Marketing Solution

How Does Email Octopus Work

EmailOctopus has an email list approval process that ensures great service quality and delivery rate

Many marketers still purchase email lists, which is illegal and affects the email provider’s service. This is why EmailOctopus takes time, usually one business day, to check the email list carefully. 

If you are getting started, you can use a landing page and form to start building an email list. 

templates in emailoctopus

Various templates are available to help you design your first email. All of them are customizable and easy to use. 

Once you have sent an email, you can check analytics details like open rate, engagement, subscribers, and unsubscribers number. 

You can use filters and tags to keep your list organized or create segments based on their interests and status in the customer journey

Plus, you can set all your important campaigns on autopilot. The automated workflow lets you set multiple automated campaigns, which will be delivered to your subscribers after a set timeframe. 

Everything in EmailOctopus is easy and quick. You won’t find any confusion in any of your tasks. 

EmailOctopus Pricing

Emailoctopus pricing

The pricing plan of EmailOctopus is quite simple. There are two plans, including a free plan. 

  • Starter (FREE)
  • Pro (starting from $8 per month)

Starter (FREE)

EmailOctopus has a free plan to engage with 2,500 subscribers and send 10,000 emails monthly

The Starter plan is free of cost and comes with the following features. 

  • EmailOctopus branding on emails 
  • Reports available for 30 days 
  • Create up to 3 landing pages and forms 
  • Access for one user

Try EmailOctopus risk-free. 

Pro (starting from $8 per month)

The Pro plan of EmailOctopus gives you access to all features. Pricing of the Pro plan depends on the total number of subscribers. The number of emails you can send monthly will also depend on the number of subscribers. 

The number of subscribers starts from 500 for $8 per month and can be as many as 500,000 subscribers for $1010 per month. For 500,000+ subscribers, you’d need to contact customer service for a quote. 

The features of the Pro plan include

  • Full control over your email design 
  • Reports available forever
  • Unlimited landing pages and forms
  • Add unlimited users
  • Cancel any time

Try EmailOctopus for Free.

Top-Features of EmailOctopus

Create a List

A better understanding of why people are subscribing to your list is important for high customer engagement. 

This is why it is helpful to customize your list into different segments. It ensures a high level of personalization and connection with your audience. 

In EmailOctopus, you can create different lists. For example, if you are running multiple niche-based businesses, you can create separate lists for different topics catering to different audiences. 

email list in emailoctopus

Segments & Tags

Within a list, you can organize contacts with different tags and segments. 

For example, you have a content marketing newsletter. Among many of its aspects, two are” copywriting and SEO. 

Let’s say some of your audience is highly interested in copywriting-related topics, and stats show that they are more likely to engage and make a transaction in SEO-related content. 

If you go the extra mile and keep a record of what your audience is most interested in, you will form a deep connection. 

Segments and tags are designed to help you with this. 

With segments, you can categorize lists with sub-niches your audience is most interested in. You can further classify those sub-niches with tags to make more specific sets. 

Double Opt-ins

Double opt-ins help you ensure that all of your subscribers want to keep receiving emails from you.

double opt-ins in emailoctopus

When subscribers reassure their preferences, they have a highly engaging list. Reassuring a subscription makes subscribers more likely to open, click, and stay responsive. 

Contacts Import & Export

EmailOctopus lets you easily import and export your email list. 

So, if you are shifting from any other email service provider, you can import your list from a CSV file. You can also export your list of subscribers or unsubscribers in a CSV file. 

Landing Pages & Forms

EmailOctopus have a stack of solid templates for landing pages and forms. You can have only three landing pages/forms in the free plan. 

Landing page

There are more than 30 pre-design landing page templates. These templates come with complete customization so you can re-design them with your brand’s logo and color. 

Here is the list of features included in the landing page option of EmailOctopus,

  • A block editor for customization with headers, social handles, text, image, and divider option
  • Options to change the heading color, text color, the width of the page, background image, and font size
  • Custom page URL, SEO, and analytics options to help in better rankings


There are four different styles of forms in EmailOctopus. 

  • Hello bar
  • Slide-in
  • Inline
  • Pop up

Within each style, there are different pre-made templates. With the preview option, you can select and edit any of the templates and see how it looks in real time.  


EmailOctopus lets you set campaigns with advanced settings. These settings help you track open tracking, click tracking, Google Analytics link tracking, and personalized ‘to’ fields. 

These are the emails you set on autopilot. You can personalize each campaign for a specific audience from a specific list. 

EmailOctopus lets you select the list and segment to which you want to send the emails. The subject line of emails supports the merge text feature with information such as estimated time to read. 

To write email content, you will be presented with templates to choose from.

emailoctopus templates

Once done, you need to set the delivery time and other settings, and your campaign is ready to go. 


The Automation feature of EmailOctopus helps you save time by automating your marketing campaigns. 

automation workflow in emailoctopus

Depending on the expected actions and triggers, you can define a set of actions to run on autopilot. There are multiple triggers available to help you start with the automation settings. For example, 

  • Contact added to the list: this starts automation when a contact is added to the list
  • Contact field updated: if any of your email subscribers update their contact details
  • Contact tag added: when you add a tag for a contact
  • Manually via another automation: strat automation is manually triggered by an action of another automation
  • Manually via the API: set an API trigger to start automation manually

But the automation feature of EmailOctopus is not available on the free plan. You need to subscribe to a paid plan to use it. 

Email Octopus does not have transactional emails


EmailOctopus has 30+ email templates to help you get started. These are professionally designed templates with eye-catching designs and balanced color combinations. 

You can easily send or manage an email campaign. Based on your requirements, you can amend designs and make adjustments. 

Or else you can create your template using a drag-and-drop editor. If you already have a template that you want to use, you can import it into your EmailOctopus account. 


EmailOctopus gives you access to extensive data on marketing campaigns in your report. It includes information and metrics about the actions performed by your subscribers, including

  • Opened
  • Clicks on links shared in the email
  • Number of unsubscribes
  • Bounce rate
  • Complained 
  • Did not open
  • Did not click

These details will be presented in graphs to help you interpret and share this data with insights. You can find these in the reports section, where it might take an hour to generate your report. 

Integrations & Developer API

Besides all of the result-driven features, EmailOctopus enables you to integrate all of your favorite apps within a dashboard. 

You can integrate any marketing tool, including 

  • OptinMonster
  • Happyforms
  • Polite Pop
  • Noptin
  • Carrd
  • Make
  • Socialscribe
  • ClickFunnels
  • Integrately
  • Zapier

And many more. 

Not just that, if you want to create something new out of your EmailOctopus account, you can create API keys. With EmailOctopus Developer API, you can permit an application or website to interact with your account. 

What is EmailOctopus Connect?

EmailOctopus Connect is the original product launched by the company back in 2015. This is an email marketing service designed to accommodate the needs of techy-email marketers using Amazon Simple Email Service (SES) because of its cheap rates.

Amazon SES is a service designed for bulk email marketing and transactional emails. But Amazon SES has only a few or limited features to accommodate the updated needs.

With EmailOctopus Connect, you can connect your Amazon SES account and send emails at the same low cost. But you can use the advanced stack of features offered by EmailOctopus.

Amazon SES doesn’t charge you anything for the first 62,000 emails a month. For the additional 1,000 emails you send, you will have to pay a fee of $0.10, which is too low.

So, if you are using EmailOctopus Connect, you will pay for the number of subscribers. There’s no limit on the number of emails you send each month.

The free starter plan covers your 2,500 subscribers. This means you can send 62,000 emails to your 2,500 subscribers each month without paying any fee (but if you exceed 62,000 emails, you will be charged $0.10 for 1,000 emails per month).

The paid plan starts from $20 per month for up to 5000 subscribers. If you stay within the limit of Amazon SES, which is 62,000 emails a month, you won’t be charged anything. But you will have to pay an extra fee if exceeding the limit of the number of emails.

Check EmailOctopus Connect pricing or compare with other providers.

EmailOctopus Alternatives

Beehiiv vs EmailOctopus

Beehiiv and EmailOctopus both are known as creators’ friendly newsletter platforms. Both are the one-stop solution with access to all features you need. 

Comparing the ease of use, both tools are good and lack nothing. But I personally like the interface of Beehiiv.

Beehiiv lets you offer a newsletter referral program to grow your audience. EmailOctopus doesn’t have an in-house solution for it. Instead, it offers integrations. 

Beehiiv also lets you monetize your newsletter and make money from it. But in EmailOctopus, there’s no option like that.

Another factor is pricing. Beehiiv’s free plan lets you engage with 2,500 subscribers with an unlimited newsletter. EmailOctopus also lets you cater to 2,500 subscribers but comes with a limited number of emails, 10,000 emails per month

So, if you are confused about these two tools, my vote will be for Beehiiv — a much better option with better features and interface. 

Read my Beehiiv Review for more details.  

GetResponse vs EmailOctopus

GetResponse is an all-in-one email marketing service provider. It has a list of features to help you grow in email marketing. 

When comparing GetResponse and EmailOctopus, GetResponse is taking the lead with the website builder, chat options, eCommerce solution, Webinar hosting, and sales funnels. 

EmailOctopus has a compact list of features to help you with email marketing. There are no in-house features for webinars, customer chat, websites, and others. 

However, the developer API access and integrations let you do everything. You’d need the account of other tools and connect them with EmailOctopus. But for many of us, it is daunting and expensive too. 

The free plan of GetResponse caters to 500 contacts with a limit of 2,500 newsletters per month. On the other hand, EmailOctopus has a limit of 2,500 subscribers with 10,000 newsletters

I’d say if you are getting started to grow gradually while keeping things simple, EmailOctopus would be a better option because of its easy features. 

GetResponse is suitable for marketers with dynamic needs. 

EmailOctopus Review 

Creating a strong bond with your connection is easier with email marketing. But your reputation depends on the service you use. 

EmailOctopus is a great newsletter service platform with a good email deliverability score. It is taking the additional step of checking email lists to ensure quality service. 

It is a cost-effective tool that lets you serve many subscribers in the free plan. 

If you are getting started, EmailOctopus is a good option. Try EmailOctopus for Free.

SMTP2GO Review: A Reliable & Secure Way to Send Emails

Best for…

SMTP2GO is best for businesses that need a reliable and secure email delivery service for their applications and services for sending transactional emails, such as password resets, order confirmations, and receipts.


SMTP2GO offers a variety of pricing plans based on the number of emails sent per month. Their plans start at $10/month for up to 10,000 emails and go up to $520/month for up to 1 million emails. They also offer a pay-as-you-go option for users who need to send a large volume of emails occasionally.


  1. Reliability: SMTP2GO guarantees email delivery with its reliable servers and infrastructure.
  2. Easy to use: SMTP2GO has a simple setup process and an easy-to-use interface that even beginner developers can navigate.
  3. Security: SMTP2GO ensures secure email delivery by encrypting emails with SSL/TLS encryption and offering two-factor authentication.
  4. Integration: SMTP2GO integrates easily with popular email platforms like Gmail, Yahoo, and Outlook.


  1. It is not suitable for businesses that need a user-friendly interface, as it requires some technical knowledge.
  2. Limited customization: SMTP2GO offers limited customization options, which may not be suitable for businesses that require more branding and personalization.
  3. Limited analytics: SMTP2GO provides basic analytics like email opens and clicks but doesn’t offer in-depth data analysis.
You can search only last 30 days

Key Features

  1. Easy integration: SMTP2GO can be easily integrated with various email clients, applications, and platforms, including Outlook, Gmail, WordPress, and more.
  2. Reporting: SMTP2GO provides detailed reporting and analytics, including open email rates, click-through rates, bounce rates, and more.
  3. Email authentication: SMTP2GO supports various email authentication methods, such as SPF, DKIM, and DMARC, to ensure that emails are sent securely and are less likely to be marked as spam.
  4. Dedicated IPs: SMTP2GO offers dedicated IP addresses to businesses that send large volumes of emails, helping to improve email deliverability and reputation.
  5. Advanced security: SMTP2GO uses advanced security measures, such as TLS encryption and two-factor authentication, to protect email communication and prevent unauthorized access.


  1. Mailjet is an email delivery service that offers advanced features like email validation and basic drag and drop email campaign creation.

Mailchimp – More than Just an Email Marketing Platform: A Comprehensive Review

One of the most popular email marketing platforms available today is Mailchimp. Since its launch in 2001, Mailchimp has evolved from being just an email marketing tool to an all-in-one marketing and CRM platform. In this blog post, we will review Mailchimp to help you decide if it’s the right choice for your business.


Mailchimp offers a tiered pricing structure, catering to businesses of all sizes:

  1. Free Plan: This plan includes basic email marketing features, 500 contacts, and a monthly sending limit of 1,000 emails. It’s perfect for small businesses or those just starting with email marketing.
  2. Essentials Plan: Starting at $13/month, the Essentials plan increases your contact limit to 5,000 monthly emails and adds features such as A/B testing, custom branding, and 24/7 customer support.
  3. Standard Plan: At $20/month, this plan increases the monthly sending limit to 6,000 and adds advanced segmentation, behavioral targeting, and more automation options.
  4. Premium Plan: For $350/month, the Premium plan offers a 150,000 monthly sending limit, advanced analytics, and priority customer support, catering to large businesses with extensive email marketing needs.


  • User-friendly interface
  • Powerful automation features
  • Extensive template library and customization options
  • Comprehensive reporting and analytics tools
  • Integration with popular third-party apps and services
  • Free plan available for small businesses


  • Limited design flexibility in the drag-and-drop editor
  • Higher-tier plans can become expensive for large contact lists
  • Customization options for forms and landing pages could be more robust

Features and Functionality

  1. Email Marketing

Mailchimp’s core feature remains its robust email marketing capabilities. With a wide array of templates and an intuitive drag-and-drop editor, creating professional and eye-catching emails is a breeze. Mailchimp also offers advanced segmentation options, allowing you to target specific groups of subscribers based on demographics, behavior, or other criteria.

  1. Automation

Automation is where Mailchimp truly shines. The platform offers pre-built automation workflows for common marketing tasks such as welcome emails, abandoned cart reminders, and win-back campaigns. You can also create custom workflows to suit your specific business needs. This automation help save time and ensure consistent communication with your audience.

  1. Analytics and Reporting

Mailchimp’s reporting tools allow you to track the performance of your email campaigns in real time. You can easily access open rates, click-through rates, bounce rates, and other metrics that help you make informed decisions about your campaigns. The platform also integrates with Google Analytics, providing a more comprehensive view of your email marketing performance.

  1. CRM and Integrations

Mailchimp’s built-in CRM helps you manage your contacts and track their interactions with your business. You can add custom tags and notes to your contacts, making segmenting and targeting your audience easier. Mailchimp integrates seamlessly with a wide range of third-party apps and services, such as Shopify, WordPress, and Zapier, to further enhance its capabilities.

  1. Landing Pages and Forms

Mailchimp allows you to create visually appealing landing pages and signup forms to grow your subscriber list. You can choose from a variety of templates, customize them to fit your brand, and add your own images and content. The platform also offers tools to help you create pop-up forms, embedded forms, and gated content.


Mailchimp has established itself as a leading email marketing platform thanks to its user-friendly interface, powerful automation, and extensive integration options. The platform’s built-in CRM, analytics, and landing page