Klaviyo Review (A Beginner’s Guide): Features, Pros, and Cons

Klaviyo’s focus on data-driven marketing and automation sets it apart from other email marketing tools and makes it a popular choice for businesses of all sizes.

The Revenues from Email Marketing keep increasing exponentially every year. This should tell you the importance of Data-Driven Email Marketing. And that’s exactly what Klaviyo provides!

💯In this Klaviyo Review we are covering a beginner’s guide to Klaviyo, including its features, pros, and cons.

Let’s get started!

1. Klaviyo Review (Features)

1a) Email Templates and Design

Klaviyo provides a range of email templates that can be customized to match your brand’s look and feel.

The platform also offers a drag-and-drop email builder that makes it easy to create professional-looking emails without any coding knowledge.

You can choose from a variety of pre-designed templates or build your own from scratch using the builder.

Additionally, Klaviyo offers a range of design tools, including the ability to add images, videos, and custom HTML elements to your emails.

1b) Automation and Triggered Emails (Flows)

Klaviyo’s automation features allow you to create targeted, triggered email campaigns based on specific customer behaviors or actions.

For example, you can set up an automation to send a welcome email to new subscribers, or to send a follow-up email to customers who abandoned their carts on your site.

Automations can be created using a simple, drag-and-drop interface, and can be tailored to specific segments of your audience for maximum impact.🔥

1c) Segmentation and Personalization

Klaviyo provides a range of tools for segmenting your audience and personalizing your emails.

You can create segments based on a wide range of criteria, such as purchase history, location, and email engagement.

This allows you to send targeted and personalized emails that are more likely to convert.

Additionally, while writing this Klaviyo Review, we saw that Klaviyo’s personalization features allow you to add dynamic content to your emails, such as product recommendations based on a customer’s purchase history.

1d) Reporting and Analytics

Klaviyo provides a range of reporting and analytics tools that allow you to track the performance of your email campaigns.

You can view detailed metrics, such as open rates, click-through rates, and conversion rates, and use this information to optimize your campaigns for better results.

Klaviyo also provides real-time analytics that allow you to see the results of your campaigns in near real-time.

1e) Integrations with Other Platforms

Klaviyo integrates with a wide range of e-commerce platforms and tools, including Shopify, Magento, BigCommerce, and more.

Shipping Tools Integration

Servicing Platforms

And Advertising Platforms such as Google and Facebook

Integration allows you to seamlessly integrate your email campaigns with your other marketing efforts, and to automate certain tasks, such as adding new subscribers to your email list when they make a purchase on your site.

The integrations provided by Klaviyo make it easy to work with other platforms and tools to maximize the impact of your email campaigns.

2. Klaviyo Review (Pros)

2a) Comprehensive Set of Features

Klaviyo offers a wide range of features that make it a comprehensive email marketing platform. From email design and automation to segmentation and personalization, Klaviyo provides everything you need to run effective email campaigns.

Klaviyo’s range of integrations with other platforms and tools allows you to maximize the impact of your email campaigns and work seamlessly with other marketing efforts.

2b) Data-Driven Marketing

Klaviyo’s focus on data-driven marketing sets it apart from other email marketing platforms. The platform provides a range of reporting and analytics tools that allow you to track the performance of your email campaigns and optimize them for better results.

This focus on data and metrics helps you to make informed decisions about your email marketing efforts and achieve better results.😎

How Klaviyo’s Data driven Marketing can make Businesses succeed?

Klaviyo’s data-driven approach helps businesses to better understand their customers and their behaviors. This understanding can then be used to create more effective marketing campaigns that are personalized and relevant to each individual customer.

👍By using data to drive marketing efforts, businesses can see a higher return on investment, as they are reaching their target audience with the right message at the right time.

👍Additionally, data-driven marketing helps businesses to build trust with their customers, as they are able to demonstrate that they understand and value their customers’ needs and preferences.

👍This can lead to increased customer loyalty and repeat business.

Overall, Klaviyo’s data-driven approach can greatly improve a business’s marketing efforts, helping them to reach their target audience in a more meaningful way, and drive better results for their business.

2c) Strong Customer Support

Klaviyo provides strong customer support, including a knowledge base, live chat, and email support. The support team is knowledgeable and responsive, making it easy to get help when you need it.

This strong customer support makes Klaviyo a reliable choice for businesses of all sizes, and provides peace of mind for those who may not be as familiar with email marketing.

2d) User-Friendly Interface

Klaviyo’s interface is user-friendly and intuitive, making it easy to use, even for those with little or no email marketing experience.

The drag-and-drop email builder and simple automation interface make it easy to create and send emails, and the platform’s focus on personalization and segmentation allows you to target your campaigns for maximum impact.

2e) Cost-Effective

Klaviyo offers a range of pricing plans that are designed to meet the needs of businesses of all sizes.💲

The platform is cost-effective and provides a good value for its features, making it a popular choice for businesses looking to maximize their marketing budget.

Additionally, Klaviyo provides a free trial for those who want to try the platform before committing to a paid plan.

3. Cons of Using Klaviyo (But not really!)

3a) Steep Learning Curve

While Klaviyo is designed to be user-friendly, the platform does have a steep learning curve for those who are new to email marketing.

Some users may find it challenging to get started with the platform and make the most of its features.

However, this can be overcome with time, practice, and by taking advantage of the platform’s extensive knowledge base and customer support.

3b) Limited Free Plan

Klaviyo offers a free plan, but it is limited in terms of the number of contacts and emails that can be sent.

This may not be suitable for businesses with a large email list, and those who require a more comprehensive email marketing platform may need to upgrade to a paid plan.

Ofcourse, you have to invest some money to use a platform this good!

Overall, while Klaviyo has its cons, it is still a comprehensive and effective email marketing platform that provides a range of features, integrations, and customer support.

By weighing the pros and cons, you can make an informed decision about whether Klaviyo is the right email marketing platform for your needs.

4. How to Get Started with Klaviyo

4a) Sign Up for a Klaviyo Account

The first step in getting started with Klaviyo is to sign up for an account.

This can be done by visiting the Klaviyo website and clicking on the “Sign Up” button.

Users will be asked to provide some basic information, such as their name, email address, and password, to create an account.

4b) Connect to Your E-commerce Platform

Once the account has been created, the next step is to connect it to your e-commerce platform.

Klaviyo integrates with a range of e-commerce platforms, including Shopify, Magento, and WooCommerce, making it easy to import customer data and order information.

4c) Import Your Email List

The next step is to import your email list into Klaviyo.

This can be done by uploading a CSV file or connecting to your email marketing platform.

Klaviyo will automatically import your contacts and categorize them based on their behavior and preferences.👇

4d) Customize Your Klaviyo Profile

Once your email list has been imported, it’s time to customize your Klaviyo profile.

This includes setting up your email templates, automations, and other customizations that will help you make the most of the platform.

4e) Start Sending Emails

The final step is to start sending emails to your subscribers.

Klaviyo provides a range of templates and email builders that make it easy to create effective and engaging emails.

You can also take advantage of Klaviyo’s automation features to send targeted and personalized emails to your subscribers.

Overall, getting started with Klaviyo is straightforward and can be done in just a few simple steps.

Whether you are new to email marketing or have years of experience, Klaviyo provides a range of features and resources that will help you make the most of the platform and grow your business.✨

5. Conclusion

In conclusion, Klaviyo is a powerful and user-friendly email marketing platform that offers a range of features and tools for businesses of all sizes.

With its comprehensive list of features, including automation, personalization, and integrations with e-commerce platforms, Klaviyo provides everything you need to create effective and engaging emails that drive conversions and grow your business.

Before choosing Klaviyo, it’s important to consider your specific needs and goals, as well as the size and complexity of your business.

In the end, whether you choose Klaviyo or another email marketing platform, the most important thing is to invest time and resources into creating an effective email marketing strategy that will help you achieve your goals and grow your business.

With the right approach and a little hard work, you can use email marketing to drive conversions, build strong relationships with your subscribers, and grow your business for years to come.

FAQs

Is Klaviyo easy to use?

Klaviyo has a steep learning curve, as it offers a wide range of features and options. It may take some time to get up and running, but once you get the hang of it, Klaviyo is a powerful platform.

Does Klaviyo offer landing pages?

Yes, Klaviyo offers a basic landing page builder, but it is not as robust as other landing page builders on the market.

How does Klaviyo determine the best time to send emails?

Klaviyo uses machine learning algorithms to determine the best time to send emails to each individual recipient based on their behavior and engagement with previous emails. This results in higher open rates and more effective campaigns.

Is Klaviyo GDPR compliant?

Yes, Klaviyo is fully GDPR compliant. They have built in features that allow businesses to easily manage consent, provide data access and erasure, and comply with other GDPR requirements.

Can I use Klaviyo for SMS marketing as well?

Yes, Klaviyo offers SMS marketing capabilities in addition to email marketing. This allows businesses to reach customers where they are and improve their overall marketing strategy.

Can Klaviyo integrate with my current e-commerce platform?

Yes, Klaviyo integrates with a variety of popular e-commerce platforms, such as Shopify, Magento, and WooCommerce. This allows for seamless data transfer and a more streamlined marketing process.

What kind of support does Klaviyo offer?

Klaviyo offers 24/7 email support and a comprehensive knowledge base for users to find answers to their questions. They also offer a dedicated customer success team for larger clients.

ConvertKit Review: The marketing Platform for Creators

Convertkit is an email marketing tool designed to meet the advanced needs of the challenging marketing era.

If you want an easy one-stop solution to grow an audience, connect with fans, and start earning, ConvertKit is the best option to consider.

What is ConvertKit?

ConvertKit is a cloud-based email marketing tool. Like any other email service provider, it has everything – landing page builder, email list builder, and advanced features – you need to start an email marketing campaign from a single dashboard.

Though ConvertKit is comparatively new in the market, as its owners are also marketing professionals, it proved to be a good solution compared to the ones available.

The reason why this email marketing software is so popular among marketers is because of ConvertKit support and its ability to automate your online business.

With ConvertKit, you can create beautiful landing pages in an instant. Design them the way you want, i.e., simple, catchy, or vintage, to present your brand image.

There’s a huge list of pre-made templates. You can use any of the suitable ones and keep trying new ones to see which works best for you.

Plus, you can host a referral program instead of relying on audience reach. This way, your existing audience will help you grow by referring your newsletter to their connections with interest in the same topic – a boost to your email marketing strategy.

ConvertKit Pricing

ConvertKit offers three pricing plans.

Free
Creator
Creator Pro

FREE

The free plan is designed for new creators just to build their list and brand. This plan includes

Unlimited Landing Pages
Unlimited Forms
Unlimited broadcasts
Taging and segmentation
Sell digital products and subscriptions
Community support

This plan is free for 1,000 subscribers and has everything you need to build an email list.

CREATOR

The Creator plan is suitable for growing creators expanding their names, and automating their work.

This plan comes with everything included in the free plan, plus

Live chat and email support
Free migration from another tool
Automated email sequences
Visual automation builders
Third-party integrations
Access to one additional team member

All of it comes at just $29 per month.

CREATOR PRO

This plan is designed for established creators scaling their businesses to the next level. The plan comes with access to all features offered by ConvertKit.

In addition to all features of the Creator plan, the creator pro plan comes with

Unlimited team members
Newsletter referral system
Subscriber scoring
Advanced reporting

The creator pro plan costs $59 per month.

Try ConvertKit for Free.

How Does Convertkit Work?

ConvertKit comes with a clean and simple user interface. There’s no learning curve, and if you are familiar with the cloud-based tools, you won’t find anything troublesome in them.

For example, you can add subscribers, create landing pages and forms, send emails, automate campaigns, and access learning material from the dashboard.

Use the Broadcasts option to send emails to your audience. You can start creating your first email by using the pre-made templates.

Create email sequences to nurture your audience and put your funnels on autopilot. Based on the entry, interaction, and interest, present your audience with personalized content to stay organized.

But the catch is that ConvertKit uses the A/B test feature to test two subject lines. It does a split test on subject lines, sending the most relevant ones to half of the audience. Among these two, the subject line with the high open rate would be used for the remaining 70% of the emails.

In case you hit a roadblock or need to fix something technical, reach out to ConvertKit support. There’s no long waiting hours, and you will receive expert help.

Key Features of ConvertKit

ConvertKit has everything you need in an email marketing service. Here is a quick overview of each of the features of ConvertKit.

Subscribers: The list of people who have subscribed to your email list
Landing Pages & Forms: the tools you need to get the subscribers. ConvertKit has many customizable, responsive, and catchy templates for landing pages and forms.
Broadcasts: a one-off email to your list or a segment of it that is being sent to your audience. It is ideal for email newsletters.
Sequences: a series of multi-part emails to help you nurture email subscribers and convert them.
Automation: set things on autopilot. You can set almost everything on autopilot, including the email sequence and newsletter.
Email Templates: pre-made models to help you design your email with a combination of branding, personalization, and eye-catchy designs.
Snippets: store any of your favorite personalized content, including button lists, quotes, and more, to reuse in email campaigns in the future.
Creator Profile: create a one-stop hub for your quality content. The creator profile is where you can add your details, i.e., bio, and a collection of your content and links on a neat and clean page.

Let’s discuss each of them in detail.

Subscribers

The number of people who subscribe to your newsletter, or email list is subscribers. Almost all of the email service providers charge based on your list volume — which is considered a disadvantage because many people subscribe to more than one sign-up form.

Other email marketing platforms refer to those repetitive sign-ups as unique and charge you a higher fee as the number of subscribers increases.

But, ConvertKit charges you based on the unique subscribers. If the same person subscribes from more than one form or landing page, the tool will still mark them as one.

Quick Overview Data of Subscribers

On the Subscribers tab, there’s a quick overview of the subscriber list, which shows your marketing performance.

The stats will be categorized into Net new subscribers, Total Subscribers, Purchases, and unsubscribes. All this data will be marked on different dates.

It also shows data on Lifetime Totals stats on Average Open Rate, Average click Rate, and no. of sent emails.

Segments, Tags, and Products

You can organize your subscribers into different Segments to create a group for broadcast.

With tags, you can categorize subscribers based on when they signed up, which links they clicked on, and any other activity they showed interest in or interacted with.

Let’s say you have a digital marketing newsletter with sub-topics on email marketing, content marketing, etc.

People interested in email marketing are likely to show a higher engagement and interest in the relevant topic. The same is for content marketing.

However, the engagement rate will drop if you keep a generalized marketing approach.

To handle this, you can use tags to tell the software to send the newsletter to interested people only. You can also use a set of different tags to offer a personalized experience to your audience.

Products

With product details, you can see exactly which of your subscribers have bought any of your products and how much they have paid.

It lets you categorize your subscribers list into customers and non-customers. Based on this, you can set different marketing strategies for each type of audience that caters best to their needs.

Sign Up Form

ConvertKit’s sign-up forms let you keep track of audience interest. For example, if they are signing up for a weight loss diet, they will be less likely to engage in topics like ‘yoga for tight hips.’

Though you can nurture your audience on related topics — which is something you can do later. To get started, you need to know their areas of interest, and sign-up forms are a great way to do that.

Landing Pages & Forms

ConvertKit comes with a built-in landing page and form builder. With that, you don’t have to use any other digital marketing tool.

Landing Pages

ConvertKit lets you design web pages targeted for a specific purpose with distraction-free CTA.

It has a stack of customizable landing page templates. You can use them anytime you need to promote an offer.

As these templates are completely customizable, you can personalize them with your brand color and logo — make it look like a part of your website.

Forms

ConvertKit forms have advanced features like triggers and incentives. Like any other email marketing platform, you can create a simple sign-up form and add it to your website to convert your visitors into newsletter subscribers.

With triggers, you can set exit intent pop-up forms to win-back visitors leaving your website. Or, if you have a diverse blog with multiple different categories, you can embed unique forms for each one to keep track of your subscriber’s interest.

Creator Profile

ConverkKit has introduced a creator profile. It is where creators can store all of their good content pieces and links.

It works like a hub featuring your bio, details of who you are, a collection of your posts, and links to a page. With this, you can always reshare your previously created gold content with newly subscribed visitors.

Broadcasts

With Convertkit, you can keep your email marketing campaign aligned with your content calendar. As you plan a new blog post, you can create an email sequence and schedule it for the future.

A broadcast is a one-time email you send to your entire list or a segment of your list. Such emails or broadcasts are mainly used to send new content updates.

Sending broadcasts with ConvertKit is super easy. You need to choose the segment, write the email, and send it.

Previewing your email content before hitting the send button is better. It helps you see any mistakes that you might have made.

Email Templates

ConvertKit has a variety of pre-made templates. You can use any of them to send to your list. All of these templates are completely customizable. Hence you can add branded colors and media.

Plus, these templates make things quick. You need to choose a template, customize it as you want, write the email content, and send it to your list.

Or, if you are already using a template from any other email service provider, you can easily import its code and create an HTML Template.

Sequences

A sequence is a series of emails sent with a period of delay in between each. These are automated emails generated in response to a trigger like a form, tag, or custom field.

For example, if you receive a new subscription, you send a sequence of welcome emails. The same is for thank you emails on a successful subscription, following up with interested readers, and post-webinar emails to help customers convert.

Snippets

ConvertKit has a powerful feature that lets you save your favorite email components for later use. These components include common personalization, buttons, lists, quotes, or anything else you want to have in your email.

The best thing about content snippets is that they are dynamic. Any changes you make in the snippet editor will be updated everywhere it has been used.

This feature is particularly powerful for automated email sequences. Snippets make it handy for you to update specific content everywhere simultaneously.

Automation

With ConvertKit’s marketing automation feature, you can automate most of your tasks to save time. You can set different tasks based on variable triggers on autopilot.

For example, if someone made a new purchase, you can set up an automated new customer onboarding campaign. If they haven’t made a purchase, you can set up another series of automated emails to help them find the best solution you offer.

This automation includes a trigger and a queue.

Once a trigger has been hit, a queue will be initiated.

Convertkit has 20+ automation templates designed for different purposes like hosting a webinar, launching a product, and personalizing content based on how subscribers answer a question.

You can also create new automation from scratch. You need to define a trigger and set the queue.

ConvertKit Review Summary

Email marketing has become a necessary part of building a brand. Compared to other marketing channels, email newsletters are known for better conversions.

Several email marketing tools are available in the market. The degree of efficiency in each tool depends on the power of its features.

ConvertKit is a great email service provider created by creators for creators. If you want to know whether it is suitable for you or not, it is best to give it a shot.

Try ConvertKit Free.

GetResponse Review: All-in-One Email Marketing Platform

GetResponse is an email marketing tool that comes with a wide range of features to help you,

Create an email list
Engage with subscribers/customers
Promote and sell products
Analyze data to make better decisions for your next marketing campaign

The cloud-based platform is accessible from any device and provides secure data storage.

In the initial years of its launch, GetResponse offered several unique features. However, with time, they launched new features such as drag and drop editor, email campaigns, marketing automation workflows with Google Analytics integration, website builder, web event tracking, chat options, eCommerce solutions, webinar hosting, and sales funnels.

If you want to gear up your marketing game, GetResponse features could be the perfect companion for success.

GetResponse Pricing

GetResponse offers four pricing plans.

Free forever plan
Email Marketing
Marketing Automation
eCommerce Marketing

Free

If you are starting your journey in the digital marketing world, this free forever plan is a good option.

GetResponse free forever plan comes with

A limit of up to 500 contacts
2,500 newsletters per month
One landing page
Create and host a website with all essential features
Connect your premium domain
Signup forms and pop-ups

Learn more about the Free plan.

Email Marketing

The Email Marketing plan of GetResponse is designed for growing businesses. It comes with a flexibility of contacts. The total price depends on the number of contacts you select.

This plan comes with

Unlimited newsletters
Unlimited landing pages
Unlimited website builder
Basic segmentation
Autoresponders
Integrations and API

This plan costs $15.58 per month for 1000 contacts.

Marketing Automation

This plan is a best seller among all plans of GetResponse.

To help you grow your business online, this plan comes with all the features of email marketing plus and

Marketing automation
Event-based automation
On-demand Webinars
Advanced segmentation
Contact scoring
Sales funnels

This plan also has the flexibility of selecting contacts. The total price would depend on the number of contacts you choose.

For 1000 contacts, the cost will be $48.38 per month.

eCommerce Marketing

This plan is specifically designed for eCommerce brands considering their increased demand for better features.

The eCommerce Marketing plan comes with everything included in the Marketing Automation plus

Quick transactional emails
eCommerce segmentation
Abandoned cart recovery
Promo codes
Product recommendations
Web push notifications

This plan costs $97.58 per month for 1000 contacts.

How Does GetResponse Work?

Once logged in, there’s a clean dashboard with an easy interface. You can create a form, and landing page, add contacts if you already have a list, and create an autoresponder from the quick actions menu.

Inside view of GetResponse account dashboard

This dashboard is customizable. If you want to see a specific thing here, you can add a widget using the ‘add new widget’ option.

The widget option leads to the widget library. You can select and add the widget that you want to see on your dashboard for a quick view of performance.

You can access all other features from the Tools menu in the header section. You will be directed to the dedicated page to take action by clicking on the specific feature.

To start an email marketing campaign, you can create forms and landing pages without needing any third-party solution. With the marketing automation feature, you can design things in minutes and set them on autopilot.

Whatever you do automatically saves in real-time. A live chat option connects you with a GetResponse expert agent if you encounter any issues.

Top Features of GetResponse

Autoresponder

GetResponse offers a unique feature that lets you send automated email sequences. These sequences are invented to help marketers improve conversions.

An automated email sequence is a newsletter sent to subscribers at specified intervals.

These autoresponders can work on triggers like,

When someone subscribes to your list
A promotional email after a week of their subscription for upsell or cross-sell
A sequence of emails to follow you/your brand on social media or take any other action

Or it could be anything else specified for an event at a particular time.

If used correctly, autoresponders can be a very powerful and simple part of an email marketing strategy.

As GetResponse is an all-in-one solution, you can use the design tools and templates for an email campaign from a single dashboard.

Based on your campaign, you can use a pre-designed template to save time. For personalization, a drag-and-drop builder is there to help you add your brand colors and logo.

You can set automated delivery time based on the subscription time at specified hours.

All of this is designed to help you improve conversions. By planning things, you see a trend in your efforts and enough time to re-think your strategy.

Marketing Automation

Besides the autoresponders mentioned above, GetResponse offers a sophisticated, one-stop solution to deliver a better customer experience.

Instead of waiting for customers to reach a certain trigger and then taking action, marketing automation features let you prepare ahead and grow with your needs.

This feature lets you define each touchpoint and an appropriate action for it in the form of a flow chart. You can decide if a customer opens or subscribes to a particular offer or clicks on a button or link. The customer will receive a specific email tailored to the particular persona.

With data stored in your account, you can

Create automation workflows based on the audience’s behavior
Take specific actions on selected conditions
Use filters for precise targeting

You can also manage your audience profiling and contact evaluation with tags and segments.

This data gives you enough insights to segment the audience and run targeted email marketing campaigns for better outcomes. Using relevant content in marketing campaigns improves results and helps you stay connected with your audience better.

Marketers use this feature in

Nurturing new leads and starting a conversation with your prospect
Recommend popular products as you learn about your customer’s preferences
Recover lost sales by reminding customers about abandoned order
Use behavioral targeting to trigger relevant emails

With all this, you can turn your website and visitors into potential sales opportunities.

Multichannel Engagement

The audience expects brands to offer personalized solutions to their needs in the pool of multiple options. By connecting with them on multiple channels and collecting data and insightful trends, you can determine where your audience is more responsive.

With these details, you can analyze when and where your audience is more responsive to pitch them a great solution.

GetResponse has solutions like web push notifications, SMS marketing, pop-ups and forms, and a live chat feature.

Web Push Notifications

Push notifications instantly grab visitors’ attention. If optimized well with hard-to-miss messages, you can maximize reach to your best post or best offer.

According to Moengage, the delivery rate of push notifications is 90%, the click rate is 7x higher, and almost 40% of the users interact with push notifications within an hour of receiving them.

SMS Marketing

GetResponse lets you set bulk automated SMS campaigns based on user behavior, selected condition, or contact information.

The SMS marketing tool has a perfect timing tool. It ensures the delivery of SMSs at a time when your audience is more likely to engage with them.

You can add links (shortened by link shorteners), unsubscribe links (to stay compliant with GDPR), monitor and analyze the number of sent and delivered messages, and details like link click.

Popups & Forms

Pop-ups, banners, and forms are used to hook your website, visitors before they leave.

GetResponse has over 30 triggering rules to help you catch your visitor’s attention. You can build forms and pop-ups from scratch or use a template.

Templates are fully customizable.

You can choose multiple formats to engage with visitors, i.e., bars, light boxes, or banners. All of them are optimized for mobile and website traffic.

Embedding these pop-ups on your website is quite simple. You can copy and add one code to your website and manage all pop-ups and forms.

Live Chat

If you are offering a product or service, it is important to have the option to connect with your audience instantly.

With GetResponse live web chat feature, you can connect, engage and support your customers efficiently. It lets you provide

Real-time instant support
Chat from landing pages and emails
Be there for your audience when they need you the most
Maximize conversions and sales

It is said that happy customers are the best asset for a business. The quick and easiest way to get rid of the customers’ frustration and make them happy is by immediate response.

According to ReveChat, 90% of customers rate immediate response as necessary, especially when they have sales and support queries.

Landing Pages

With the GetResponse landing page creator, you can easily create intuitive standalone web pages for specific targets.

There are over 200 templates in the GetResponse landing page builder to use. The drag-and-drop builder lets you customize each of them with no hassle.

You can optimize each of your landing pages for different devices and set the domain name, meta title, and description for SEO.

Plus, it provides detailed analytics reports like the number of clicks, visits, and conversions. You can run A/B tests to determine what’s working for you.

You can integrate it with Google Analytics, Google Tag Manager, Facebook Pixel, and many other tools to have an in-depth view of your landing page’s performance.

Lead Magnet Funnels

One great way to access your visitor’s data is by offering a lead magnet. It is an incentivized way of exchanging your customer’s email and contact details for essential information.

GetResponse has a pre-made library of lead magnets to help you get started. You can select a signup incentive or lead magnet, define your ideal campaign scenario, and design your follow-up emails.

With relevant lead magnets, you can entice the right audience to connect on a more personal level. You can promote these assets on your social profiles via Facebook and Instagram ads created right from your GetResponse account.

Automated triggers are set to take follow-up actions. It starts from the beginning — customers automatically receive the lead magnet on signup.

For later, you can automate a series of emails to engage with your audience. Once you reach a certain level of trustworthiness, you can expect them to convert, i.e., take a specific action, subscribe to a list, service, product, etc.

You will get comprehensive analytics data to monitor your Facebook Ads, landing page visits, and downloads. With that data, you can optimize your funnel to get better results.

eCommerce Marketing Automation

In eCommerce, there are a lot of factors affecting the total revenue of a business or brand. You can skyrocket conversions if you get comprehensive data and make data-based decisions for better growth.

GetResponse lets eCommerce store owners have all the features they need. You can easily integrate your eCommerce platforms with one-click integration, enabling seamless data syncing between two platforms.

Using the stored data, you can

Plan and execute email marketing campaigns
Use automation to increase conversions
Leverage SMS marketing to connect with your audience
Segment customer’s data to reach them with personalized offers

You get access to open API if you are a tech geek and want to build something new out of GetResponse and eCommerce platform integration.

All of these features are perfectly optimized for growth and conversions. One of the eCommerce brands, Beauty Sleep, has reported that they have maximized their conversions by 43% and sales rate by 25% with the GetResponse abandoned cart series.

Webinar Builder

Webinars have become a significant part of a lead generation campaign. They let you connect with your audience and allow you to engage with and solve their issues.

So, instead of using a third-party solution, you can host webinars from a single marketing suite.

GetResponse webinar builder lets you

Host unlimited webinars
Get a room for up to 1,000 live attendees
Allow two other presenters to spice up the content
Store up to 20 hours of webinar recordings
Customize the webinar URL to promote your brand

Hosting webinars right from your marketing suite brings more convenience.

You can easily set up an automated campaign for your webinar. Connect and engage with new leads, set automated follow-ups, webinar reminders, and nurturing campaigns, and promote special offers and events.

You can expand your reach by live streaming your webinar on Facebook and YouTube to reach more audience or webinar attendees. If you want attendees to take action, you can use buttons during the webinar.

Conversion Funnels

Sales funnels that take a potential customer on a stage-based journey toward making a purchase are conversion funnels.

In eCommerce, conversion funnels are the cornerstone that helps brands generate revenue. Based on the stage of your potential customer, these funnels guide them toward the appropriate action.

GetResponse has an automated conversion funnel tool. It comes with

Simple opt-in funnels to capture new leads
Lead magnet funnels to share valuable content in exchange for contact details
Sales funnels to let you promote, sell, and deliver products/services
Webinar funnels to help you build relationships and turn your expertise into revenue

All of it is simple. You need to let the tool know what you are trying to build, and it will present you with professionally-designed and optimized solutions.

There are multiple pre-design scenarios for each stage of your conversion funnel. By starting with high-quality traffic, you get to send the traffic to your landing page, turn the traffic into leads, and send follow-up emails to nurture new leads.

Paid Ads

One of the great ways to connect with a potential audience interested in your brand is through paid ads. It lets you find new leads and turn them into customers.

If they do not make a transaction instantly, you get their contact details to follow up with potential offers.

Paid ads let you connect with a relevant audience who you think might be interested in your brand or content.

With that, you can optimize your content and target subscribers with ads they are more likely to engage with.

And it’s not just for the new leads. You can retarget people who have visited and left your page without converting with new, relevant ads.

With the GetResponse Paid ads feature, you can run

Targeted meta ads
Google Ads
Goal focused ads

There’s a social ads creator as well. It lets you create enticing videos and catchy banners in minutes. You can use it for any paid ad campaign.

Website Builder

GetResponse has everything a business needs to grow. You can do almost everything to run marketing campaigns without hiring a huge team.

It was missing a huge factor of a business’s success — a website.

GetResponse website builder lets you design a business website the way you want. It comes with everything you need, templates, themes, a no-code interface, and an AI-driven approach.

Define your business and visual preferences to the AI, which will present you with several personalized templates.

You can design a custom website from scratch if that doesn’t suit you.

As someone who has used multiple website builders, if you are a beginner, GetResponse website builder is the best option to do wonders.

If you are an expert, that’s even better. Your skills, combined with the possibilities in GetResponse and features, can form a fantastic website.

GetResponse Review Summary

Growing online businesses needs an all-in-one digital marketing solution. Taking care of everything from a single dashboard is much easier than switching between tools.

GetResponse kicked off its journey as a perfect email marketing tool. With time it launched several features to help its customer base.

With time, they have improved a lot and taken feedback seriously.

GetResponse is an easy, affordable, and result-driven email marketing software— and my favorite for the same reasons.

If you need clarification on GetResponse, start using the free forever plan and give it a go before cutting it down from your list.

Mailerlite review 2023

MailerLite is an easy to use email marketing software, with different features, excellent value for money and efficient assistance

MailerLite is a Top Rated email marketing software that has received enviable user reviews, and ranks among the top rated programs that use email as a direct marketing medium.
MailerLite stands out not only for its simple and intuitive user interface, an award-winning 24/7 assistance service, but also and above all for its numerous features and a decidedly attractive price, if we consider the excellent product quality.

Not only automation and landing pages then, but a series of practical features in a user friendly system that can be integrated with tools such as Zapier, Stripe, WordPress, Shopify and many others, for an easy-to-use email marketing platform that offers many interesting features , now used with satisfaction by more than a million users.

MailerLite Pricing

MailerLite is an email marketing tool that offers a free package, after registration, which can be used as a 30-day trial.
There are four MailerLite tariff plans, with these specifications:

Main Features

SEND EMAILS
BUILD WEBSITES
COLLECT LEADS
SELL PRODUCTS

Send email
By entering “SEND EMAILS” we discover that with MailerLite it is possible to create captivating and engaging promotional campaigns via email using functions such as drag & drop, with pre-set content blocks useful for customizing newsletters, an email editor – not very different from a normal inbox – and also an easy to use HTML editor, to code your emails from scratch. The latter offers special features such as snippets, custom variables and an automatic CSS Inliner to include elements such as attributes, pseudo-classes, descendant selectors and more.

The MailerLite Template gallery makes various attractive designs available to the user – for 14 days in the free plan – to customize emails with the most suitable layout for the promotional campaign you want to create.

Create websites and Landing Pages

In this section you can easily create websites, blogs and an online store by integrating it with Stripe.

MailerLite allows you to create your website in simple steps:

Model choice, from the wide gallery of models available.
Easy block composition, with drag and drop function.
Personalization, through the library of icons, animations and the integrated photo editor.
Publication of the site, in safety, thanks to the SSL (Secure Sockets Layer) protocol which manages the information in an encrypted and secure way.

Get leads

Creating customized landing pages to get new leads is easy and intuitive with the Drag & Drop function, which works in blocks:

To create a landing page (Lp), the first step is to click on the “Sites” tab or on “Create site from the Dashboard”.

Then click on the Lp tab and then on “Create new Lp”, and after assigning a name to the Lp, click on “Save and Continue”. You then choose a group for the LP, then the model (you can also view specific categories). Then click on the “Blocks” tab to drag content blocks from the sidebar to the landing page.

MailerLite can count on numerous integrations, such as Google Docs, Paypal, Slack, Trello, Google sheet, Elementor, WordPress, Prestashop, Shopify, as well as with Zapier, WooCommerce, Facebook Audiences, Stripe and many others, to connect the landing page with useful tools to sell digital products in the online store and subscriptions such as e-books, digital downloads and paid newsletters. Each published page comes with a free URL.

MailerLite software also offers the possibility of using interactive content for landing pages, such as quizzes and surveys, promotional pop-ups, countdown timers and limited number coupons, for better audience engagement.

A/B Testing feature

The A/B test function, easy to set up on different elements of the emails, allows you to evaluate which variant of an email is the most effective for increasing the conversion rate, by means of parameters such as:

Time spent on site
Bounce rate
Click-to-Rate (CTR)
Average Cart Value (CRO)
Number of abandoned carts
Conversions and micro-conversions

Sell products

MailerLite’s tools for landing pages combined with email marketing allow you to easily create, promote and sell digital products online with a single software solution.

For example, it is possible:
Pick an ecommerce template, connect to Stripe, and use 30 design blocks to create eye-catching product pages.
Increase traffic with social media, emails, pop-ups and more, review analytics and run A/B tests to optimize pages.
After you sell a product, you can automatically deliver files and track revenue, build customer loyalty, and upsell with email.
Through the integration of MailerLite with the e-commerce platform used, such as e.g. Shopify or WooCommerce, you can increase your sales by creating email marketing campaigns based on your customers’ buying behaviors.
Product images, descriptions and prices can be imported directly into the newsletter.
The drag & drop editor simplifies working with ecommerce blocks and custom settings, and makes it easy to create newsletters to showcase products in a way that fits into the design of your online store.

Free version forever (pricing)
MailerLite’s free plan is ideal for businesses that have 1,000 subscribers or fewer. This version comes with all the basic features and some advanced functionality for creating and managing email campaigns, for example using the intuitive drag-and-drop tool, the text editor and the photo editing function, which can be used instead of a graphic design software.
The free plan also includes email automation, A/B testing, and advanced audience segmentation and tagging features to create interest groups by adding custom tags or labels to subscribers.

The free version also has its downsides. One of its main drawbacks is limited email sending, in fact it only allows you to send 12,000 emails per month. If you need to send more emails, you need to upgrade to the Premium version.

Affordable paid plans
MailerLite paid plans are for those who need unlimited email sending capabilities and more advanced email marketing features. Starting at $9/month, businesses with up to 1,000 subscribers can access all premium features. A 30-day trial period is available for the Growing Business and Advanced Business paid plans, with the possibility of using all the features included in the plans. The cost of the paid version depends on the number of subscribers; it is therefore necessary to update the plan only when the number of subscribers has exceeded the limit of the current tariff plan.

Detailed click maps
MailerLite’s click maps feature allows you to understand how subscribers interact with your newsletters. Thanks to this feature, you can get an idea of how to make your newsletters more engaging by analyzing whether subscribers click on playable media, still images or buttons. The click maps feature also shows the engagement or click rate of each link in the newsletter.
Sending based on time zone

EmailOctopus	Easy to use for non technical marketers and founders. Free plan up to 2500 subscribers
Omnisend	Best for Ecommerce. Free plan for up to 250 subscribers
SMTP2go	Email deliverability at a good price. Developer needed for setup
Beehiiv	Best for newsletter creators, journalists, publishers. Free for up to 2500 subscribers.

Omnisend review – best for ecommerce

Omnisend is a powerful all-in-one marketing automation platform designed for ecommerce businesses. It offers a range of features to help businesses communicate with customers through various channels such as email, SMS, push notifications, and social media. Here’s my review of Omnisend:

Pricing

Omnisend’s pricing is based on the number of subscribers in your account. The plans start at $16 per month for up to 500 subscribers, and go up to $2,000 per month for up to 500,000 subscribers. Omnisend also offers a free plan that includes basic features for up to 15,000 emails per month.

Key Features: Omnisend offers a range of features designed specifically for ecommerce businesses, including:

Email Marketing: Create beautiful, mobile-friendly email campaigns with drag-and-drop builder, and send personalized messages to your customers.
Automation Workflows: Create automation workflows that trigger messages based on customer behavior, such as abandoned cart reminders or product recommendations.
SMS Marketing: Reach customers directly on their phones with SMS marketing campaigns and automated messages.
Push Notifications: Send push notifications to customers who have opted in to receive them, reminding them of sales or new products.
Signup Forms: Easily create custom signup forms to collect email addresses and other customer data.
Reporting and Analytics: Track the performance of your campaigns and automate reports to keep you informed.

Best For

Omnisend is best suited for ecommerce businesses that want to automate their marketing efforts across multiple channels. Its features are designed to help businesses increase sales, reduce cart abandonment, and improve customer engagement.

Alternatives:

Klaviyo: Another popular marketing automation platform for ecommerce businesses.
Mailchimp: Offers email marketing, automation, and other marketing tools for businesses of all sizes.
Drip: A marketing automation platform designed specifically for ecommerce businesses.
ActiveCampaign: Offers a range of marketing automation and CRM features for businesses of all sizes.

Overall, Omnisend is a great choice for ecommerce businesses looking for an all-in-one marketing automation platform that can help them reach customers across multiple channels. Its pricing is reasonable, and its features are designed specifically for ecommerce businesses. However, it’s always a good idea to compare different options before making a final decision.